Brazil

After several years of decline, discounters returned to low growth in current value terms in Brazil in 2023. However, outlet numbers continued to fall, and the channel has not been performing well compared with other grocery retail channels. The…

In the world of writing instruments in Brazil, the year 2023 unfolded against the backdrop of a nation striving to recover from the far-reaching impacts of the pandemic. Brazil, one of the countries in which class interruptions endured the longest,…

After several years of dynamic growth, inflation and the readaptation of consumer preferences back to the “old normal” showed their claws, impacting consumers’ willingness to buy, and shifting their preferences and needs. This does not mean that…

In 2023, Brazil emerged as a beacon of recovery after the tumultuous period marked by the global pandemic. The economic landscape of the country witnessed a transformative shift as it navigated the challenges of the post-pandemic era. The first year…

Eye care is expected to maintain positive momentum in both volume and current value terms in Brazil in 2023. A lasting long-term effect of the COVID-19 pandemic has been increased screen time, which has driven demand for eye drops across virtually…

In 2023, surface care experienced single-digit retail value and volume growth rates. In comparison to the previous year, retail volume growth was marginally higher, supported by the consistent demand for multi-purpose cleaners, bathroom cleaners,…

Throughout 2023, Brazilian agricultural production faced various challenges, predominantly from adverse weather conditions that impacted the harvest of key crops. For consumers in Brazil, these complications were reflected through rising price…

In Brazil, 2022 saw significant developments in the packaging industry, driven by changing consumer behaviour and environmental concerns. With the post-pandemic shift towards on-the-go consumption, convenience and portability becoming key…

Contrary to expectations, the national government did not advance hemp legislation for medical and industrial purposes in 2023. Instead, it opted to sidestep a potentially contentious debate, prioritising a comprehensive tax reformulation on its…

Tea, which was once a rapidly growing category in Brazil, is encountering a slowdown in its retail volume growth, due to evolving consumer preferences and economic shifts. While tea is no longer viewed as an essential commodity by some, there is…

In 2023, the hosiery category in Brazil proved resilient, as this is a fundamental and enduring investment, and a staple in the everyday wardrobe of the Brazilian population. This significance became even more apparent in the wake of the pandemic, as…

In 2023, apparel accessories in Brazil saw commendable performances across various categories, especially belts and hats/caps. These accessories, representing a diverse range of styles and trends, contributed significantly to the overall fashion…

Wound care is set to maintain stable current value growth in Brazil in 2023, but will continue to decline in volume terms. It was previously a prevalent practice amongst Brazilians to maintain a supply of gauze, sticking plasters/adhesive bandages,…

Dietary supplements is expected to see solid current value growth in Brazil in 2023, maintaining the trend seen for many years. During the years of the pandemic, consumers predominantly focused on products that strengthened their immune system. While…

Dermatologicals is set to maintain a healthy growth trajectory in current value terms in Brazil in 2023, in line with the increase recorded in 2022, driven mainly by price rises. The pandemic years were marked by a reduction in Brazilians’ purchasing…

In 2023, bleach recorded high single-digit retail value growth, along with stable demand. Despite the positive performance, it is clear that there was some level of deceleration compared to the previous year, due to lower inflationary pressures. The…

In 2023, the Brazilian agricultural market witnessed distinct dynamics in producing different vegetables. For onions, a sharp decline in prices was seen, due to an expanded cultivation area and high availability. Consumers benefited from more…

The fresh food landscape experienced distinct movements throughout 2023. There was an increase in the availability of cuts of animal protein, however, due to the expansion of international trade, the increase in supply did not impact the final…

In 2023, Brazil experienced a challenging economic landscape, shaped by the lingering impacts of the global economic crisis and the ominous shadow of high inflation. A continued surge in footwear prices due to the economic downturn, fuelled by…

As Brazil navigated the economic landscape in 2023, the nation was at a turning point of recovery and resilience. While inflation presented new prospects of stabilisation, optimism for the future was limited by the effects of the pandemic and global…