Brazil

After several years of decline, discounters returned to low growth in current value terms in Brazil in 2023. However, outlet numbers continued to fall, and the channel has not been performing well compared with other grocery retail channels. The…

In the world of writing instruments in Brazil, the year 2023 unfolded against the backdrop of a nation striving to recover from the far-reaching impacts of the pandemic. Brazil, one of the countries in which class interruptions endured the longest,…

After several years of dynamic growth, inflation and the readaptation of consumer preferences back to the “old normal” showed their claws, impacting consumers’ willingness to buy, and shifting their preferences and needs. This does not mean that…

In 2023, Brazil emerged as a beacon of recovery after the tumultuous period marked by the global pandemic. The economic landscape of the country witnessed a transformative shift as it navigated the challenges of the post-pandemic era. The first year…

In 2023, convenience retailers in Brazil maintained retail current value growth, and also returned to growth in outlet numbers, as consumers looked to shop for essentials close to home. OXXO was one retailer which opened more stores at the end of the…

In 2023, home care in Brazil recorded high single-digit retail value growth, while decreasing inflation rates impacted the performances of all categories and several home care players. Despite previous challenges posed by supply chain disruptions…

In 2023, the banana market, the most important fruit in the category, experienced a slight expansion in some producing regions. In Bahia, there was a resurgence of agricultural lots, while in Santa Catarina, cultivation was consolidated. Despite the…

In 2023, the egg industry in Brazil experienced a robust dynamic, with an estimated national production of 52.55 billion units, an increase of up to 1% compared to the previous year. This expansion was accompanied by a notable growth in exports,…

Coffee in Brazil maintained low and stable retail volume growth annually for several years before the pandemic, despite already substantial domestic consumption. Growth eased during the pandemic, and after a year of retail volume decline for coffee…

The ongoing inflationary process that has hit the Brazilian economy in the past few years started to cool in 2023, as various food categories experienced a deflationary process for many items throughout the year. The Brazilian market context can been…

In the dynamic landscape of the Brazilian apparel and footwear industry in 2023, jeans was one category that stood out for its remarkable resilience against the uncertainties and challenges that have marked the economic trajectory of the country.…

Eye care is expected to maintain positive momentum in both volume and current value terms in Brazil in 2023. A lasting long-term effect of the COVID-19 pandemic has been increased screen time, which has driven demand for eye drops across virtually…

In 2023, surface care experienced single-digit retail value and volume growth rates. In comparison to the previous year, retail volume growth was marginally higher, supported by the consistent demand for multi-purpose cleaners, bathroom cleaners,…

Throughout 2023, Brazilian agricultural production faced various challenges, predominantly from adverse weather conditions that impacted the harvest of key crops. For consumers in Brazil, these complications were reflected through rising price…

In Brazil, 2022 saw significant developments in the packaging industry, driven by changing consumer behaviour and environmental concerns. With the post-pandemic shift towards on-the-go consumption, convenience and portability becoming key…

Contrary to expectations, the national government did not advance hemp legislation for medical and industrial purposes in 2023. Instead, it opted to sidestep a potentially contentious debate, prioritising a comprehensive tax reformulation on its…

Tea, which was once a rapidly growing category in Brazil, is encountering a slowdown in its retail volume growth, due to evolving consumer preferences and economic shifts. While tea is no longer viewed as an essential commodity by some, there is…

In 2023, the hosiery category in Brazil proved resilient, as this is a fundamental and enduring investment, and a staple in the everyday wardrobe of the Brazilian population. This significance became even more apparent in the wake of the pandemic, as…

In 2023, apparel accessories in Brazil saw commendable performances across various categories, especially belts and hats/caps. These accessories, representing a diverse range of styles and trends, contributed significantly to the overall fashion…

Despite multiple challenges in 2023, retail in Brazil maintained current value growth. 2023 began with the return of Luiz Inácio Lula da Silva as President of the Republic of Brazil and, shortly thereafter, the attacks of 8 January occurred, with…