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 Market Research for Brazil

Euromonitor publishes reports on industries, consumers and demographics in Brazil.

  • Industry specific reports offer insight into market size and market share in Brazil; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Brazil report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Brazil in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Brazil statistics factfile.

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Country Report

Retail Tissue in Brazil

The strong performance seen by retail tissue in Brazil in 2011 and over the review period as a whole was mainly driven by increasing disposable income levels, particularly amongst lower- and middle-income consumers. With increasing purchasing power, ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in Brazil

In August 2011, Cremer acquired the main assets of the domestic company Topz for R$73 million, as it looked to increase its presence in the retail market and add new products to its portfolio, mainly in cotton wool/buds/pads. The retail branch of ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in Brazil

Following the good performance seen in 2010, AFH products saw even stronger value sales growth of 10% in 2011, while volume sales saw growth of 6%. Consumer confidence remained high in 2011, and, as a result, people increased their expenditure on ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in Brazil

In 2010 and 2011, sanitary protection was marked by fierce competition, with manufacturers promoting discounts and promotional packs, such as “Buy 8, get 2 units free”. Discounts and promotions impacted the performance of the category, as it ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in Brazil

The great performance experienced by retail tissue and hygiene in Brazil over the review period attracted further investment from manufacturers, particularly multinational players. The outstanding performance seen was driven by disposable income ...

Aug 2012 | US$2,400| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in Brazil

The great performance seen by nappies/diapers/pants in Brazil over the review period was mainly driven by increasing disposable income levels, particularly amongst low and middle-income consumers. Due to favourable economic conditions, low-income ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in Brazil

Social pressure has created many taboos around the use of incontinence products in Brazil. However, due to the progressive aging of the Brazilian population, consumer resistance towards these products declined over the review period. As a result, ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Packaging Industry in Brazil

Important companies such as Tetra Pack, Sig Combibloc, Dixie Toga and International Paper have decided to make significant investments in Brazil’s packaging market. Different types of investments – in new plants, acquisition of local companies, ...

Aug 2012 | US$1,900| Add to cart | View details ›

Country Report

Apparel in Brazil

Apparel continued to perform positively in 2011. The growth was driven by increasing disposable income, in particular in lower-income brackets, wide consumer credit and payment facilities offered by establishments. Improved purchasing power also ...

Jul 2012 | US$1,900| Add to cart | View details ›

Country Report

Beauty and Personal Care Packaging in Brazil

In 2011 overall beauty and personal care packaging in Brazil grew by 5% compared with 2010. Rigid plastic remains the biggest type of primary packaging in beauty and personal care, with sales coming mainly from HDPE bottles and squeezable plastic ...

Jul 2012 | US$900| Add to cart | View details ›

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