Breakfast Cereals

Market research on the breakfast cereals industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Company Profile

Company Profile

General Mills Inc in Packaged Food

May 2018

General Mills saw a drop in packaged food sales over 2012-2017, hit by the decline of one of its main categories, breakfast cereals, in its US domestic market, and failing to capitalise on growth in yoghurt. Its performance was undermined by a ...

US$570
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Strategy Briefing

Strategy Briefing

Spotlight on Sugar: Unwanted Attention for the Food and Drink Industry

May 2018

Moving on from the “war on sugar” to more action on and reduction of sugar – this spotlight explores where we stand today. Is sugar still as significant as it was in 2015? What types of sugar matter most and why? As research in these areas continues,...

US$1,325
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Strategy Briefing

Strategy Briefing

Disruptors: Personalisation in Food

May 2018

In a volatile trading environment, a growing number of food companies are searching for new ways to engage with consumers and build brand loyalty, with personalisation being one of them. This report provides case studies on some of the most recent ...

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Country Report

Country Report

Breakfast Cereals in Peru

Feb 2018

RTE cereals have a strong presence in all grocery outlets and sales have grown due to changes in consumption habits due to strong advertising campaigns and constant price-reduction promotions, including sampling in stores. Consumers are looking for ...

US$990
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Country Report

Country Report

Breakfast Cereals in Mexico

Jan 2018

In 2017, within breakfast cereals, children’s breakfast cereals held a 52% value share. It recorded a 5% increase in current value terms, to reach MXN6.4 billion. Mexican children usually have cereal for breakfast because of the convenience it offers...

US$990
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Country Report

Country Report

Breakfast Cereals in Chile

Jan 2018

In mid-2016, the new food labelling law was implemented in Chile. According to this legislation, products with high content of fats, calories, sugars or sodium must show a black label on their front face indicating this fact. According to this new ...

US$990
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Country Report

Country Report

Breakfast Cereals in India

Dec 2017

Consumers in India like their breakfast to have savoury and sweet flavours; similarly, in regard to breakfast cereals, people prefer oat flavours and traditional flavours such as masala. The popularity of oats has risen among Indian consumers and has...

US$990
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Country Report

Country Report

Breakfast Cereals in Hong Kong, China

Dec 2017

Hong Kong consumers tend to be familiar with breakfast cereals as they constantly look for quick and easy snack and meal substitutes for on-the-go purposes. Hot cereals recorded the highest value growth and second largest sales due to price. PepsiCo,...

US$990
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Country Report

Country Report

Breakfast Cereals in Bulgaria

Dec 2017

Breakfast cereals are considered a healthy, quick and convenient way to maintain healthy body weight while not sacrificing taste....

US$990
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Country Report

Country Report

Breakfast Cereals in Taiwan

Dec 2017

Hot cereals still accounted for the largest share of breakfast cereals sales in Taiwan as this option is cheap, convenient and easily accessible. However, growth slowed down slightly due to saturation and threats from oatmeal- and cereal-based ...

US$990
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Country Report

Country Report

Breakfast Cereals in the US

Dec 2017

Breakfast cereals continued to struggle in the face of strong competition in 2017. Continued innovation from breakfast biscuits, energy bars, fruit & nut bars and drinking yoghurt gave millennial consumers even more reason to skip a bowl of cereal in...

US$990
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Country Report

Country Report

Breakfast Cereals in Lithuania

Dec 2017

Increasingly busy consumer lifestyles are eroding traditional eating habits and creating demand for more convenient packaged food options, supporting the development of breakfast cereals. Breakfast cereals is also benefiting from the rise in consumer...

US$990
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Country Report

Country Report

Breakfast Cereals in Estonia

Nov 2017

Total volume sales of breakfast cereals continued to decline by 2% to 5,400 tonnes in 2017. Being a relatively mature category with an already decent consumption level, it has been difficult to increase the consumption level. It should also be noted ...

US$990
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Country Report

Country Report

Breakfast Cereals in Indonesia

Nov 2017

Breakfast cereals registered rapid sales growth in 2017 due to increasing health and wellness awareness, globalisation and the rapid expansion of modern retail channels to rural areas. In line with the increasing health and wellness awareness, many ...

US$990
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Country Report

Country Report

Breakfast Cereals in South Africa

Nov 2017

South African consumers have increasingly busy lifestyles which is leading to rising demand for convenient on-the-go meals and snacks. This led to cereal manufacturers to branch into cereal bars and launch new products to meet consumer demand. For ...

US$990
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Country Report

Country Report

Breakfast Cereals in Bolivia

Nov 2017

Bolivia’s domestic breakfast cereals companies focused on offering small-portion products in 2017, mainly for children’s snacks. They are attempting to reach consumers from middle-income and high-income households by launching promotions with gifts ...

US$990
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Country Report

Country Report

Breakfast Cereals in Australia

Nov 2017

Breakfast cereals continued to experience modest growth in 2017, with a value sales rise of 1%. Growth continued to be subdued due to the continual shift away from children’s breakfast cereals, which declined by 3% in value terms in 2017, as well as ...

US$990
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Country Report

Country Report

Breakfast Cereals in Georgia

Nov 2017

Breakfast cereals is not a traditional category for most Georgian consumers; however, the expanding channel of modern grocery retailers is introducing an increasing number of products that are not familiar to many consumers. As a result, the category...

US$990
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Country Report

Country Report

Breakfast Cereals in Japan

Nov 2017

Breakfast cereals in Japan continued to grow further by 6% in retail value sales terms in 2017 after recording rapid growth since 2012. The sharp increase in sales is mainly due to the high performance of granola products in Japan during the review ...

US$990
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Country Report

Country Report

Breakfast Cereals in Slovenia

Nov 2017

During 2017, Podravka and Josef Manner & Comp launched a number of new products, while AG also tried to penetrate the category by introducing its Müsli brand. However, leading producers were not active with regard to new product launches as they ...

US$990
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