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Breakfast cereals market research

Euromonitor has the world’s most comprehensive research on the breakfast cereals category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the breakfast cereals market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Breakfast cereals reports can also be purchased as part of a discounted bakery products package that includes data and analysis of three packaged food categories: breakfast cereals, cookies/biscuits, and baked goods.

Our breakfast cereals market research answer questions such as:

  • What is the market size of breakfast cereals?
  • What are the major brands in breakfast cereals?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

results

 

Country Report

Breakfast Cereals in Serbia

Breakfast cereals are products that are relatively new in the Serbian market – they became popular over the last 10-15 years, especially amongst younger women who recognised them as a relatively healthy and cheap breakfast alternative to traditional ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Tunisia

Breakfast cereals in Tunisia are still perceived as a product destined for children. In fact, despite the convenience of certain breakfast cereals to adults, like Mr Kanny Orange and Nestlé Fitness Cereals with whole grain, these products are still ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Italy

The target customers for breakfast cereals are no longer single consumers, but the entire family. This is for two reasons: on the one hand, the recession is forcing families to save money, and given the high unit price of breakfast cereals, families ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in South Korea

In 2013, breakfast cereals saw retail value growth of 5%, to reach sales of Won251 billion, driven by family breakfast cereals with 8% retail value growth. The market size of family breakfast cereals has increased continuously, contributing 52% value...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Taiwan

Breakfast cereals is expected to record stable growth during 2013, with value sales set to increase by 4% in current terms, a slight decrease on the previous year. Senior consumers continue to provide strong demand for hot cereals, the largest ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Iran

In 2013, breakfast cereals remained a fairly small category of bakery in Iran, having only had effective presence during the review period. Awareness of these products improved continuously over the review period and the introduction of new products,...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Morocco

Breakfast cereals is a relatively small packaged food category in Morocco. However, due to a general rise in health awareness and spending power, as well as the emergence of health-conscious young consumers and the high quality of breakfast cereals, ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Israel

The strong shift towards value-for-money breakfast cereals was the most significant trend in 2013 due to consumer price sensitivity and the maturity of the category. Sales of private label and plain cornflakes are expected to increase due to their ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Kenya

Breakfast cereals is gaining wide demand from the growing middle class. Over 2013, breakfast cereals saw quite rapid growth of 11% in value terms as the category expanded due to better incomes and higher demand from working professionals in ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in the Philippines

Breakfast cereals benefited from increasing health-consciousness in the Philippines, which is expected to enable it to see moderate growth in 2013. Sales are expected to jump by 7% in current value terms, to reach Ps4.1 billion, although consumption ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Malaysia

The government’s healthy living campaigns continued to spur consumers’ health consciousness in 2013. The latter is also due to consumers’ rising sophistication, especially with increased exposure to international health trends through the internet. ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Ukraine

Breakfast cereals remained a relatively small category in packaged food in Ukraine at the end of the review period. However, due to a general rise in health awareness and spending power, the emergence of health-conscious young consumers and the high ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Thailand

Retail current value sales of breakfast cereals in Thailand are predicted to grow by 10% to reach Bt1.7 billion at the end of 2013, down marginally from 2012. This was due to children’s breakfast cereals encountering a slowdown due to a shrinking ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Russia

The constantly increasing pace of life and variety of pastimes are leading an increasing number of Russians to look for easy meal solutions. Growing health concerns limit the options and are increasing the popularity of breakfast cereals. Breakfast ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in the Netherlands

Breakfast cereals in the Netherlands is expected to continue to perform well in 2013, increasing by 3% in both volume and current value sales. Compared with other Western European countries, breakfast cereals in the Netherlands is underdeveloped as ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Austria

Breakfast cereals is driven by the trend towards convenient and healthy breakfast products. On the one hand, consumers are opting for convenient products that do not require any additional preparation and can be quickly consumed in the morning, while...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Denmark

Oat flakes, which are tracked within hot cereals, remain highly popular in Denmark. Whilst some Danes will eat oat porridge for breakfast, the majority of oat flakes sold in Denmark will be consumed raw with milk and possibly with the addition of ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Vietnam

Thanks to the increasing influence of and exposure to Western cuisine and culture, Vietnamese consumers became more familiar with breakfast cereals over the review period. Furthermore, busier lifestyles also helped make breakfast cereals a good ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Turkey

In 2013, breakfast cereals registered a higher current value growth than 2012. When compared to the Western European average, the consumption of breakfast cereals in Turkey is low. However, it has been rapidly increasing as a result of urbanisation ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Algeria

Breakfast cereals posted very strong 19% current value growth in 2013, backed up by a dynamic 10% volume increase. Breakfast cereals continued to be perceived as children’s products, with local producers offering affordable prices helping volume ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in India

Sustained economic growth in India has led to higher disposable incomes among consumers. Along with growing income levels, there has also been a rise in health and wellness awareness. Manufacturers of breakfast cereals have been carrying out ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in New Zealand

2013 saw the continued trend of convenient sachet offerings, typically in single-serve sizes, particularly in hot cereals. The main driver of this was the Uncle Toby’s brand, with its introduction of Oats Quick Sachets, designed as faster option for ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Georgia

The breakfast cereals category saw 3% volume growth in 2013, which represented an improvement on the review period CAGR of 1%. 2013 was also distinguished by growing consumption of products in this category, as they are associated with health. This ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Japan

Amid growing awareness of health and wellness among consumers, breakfast cereals continued to grow in 2013 by registering an 8% current value increase. While breakfast cereals had long been perceived as breakfast for children, consumer perception ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Australia

Following two years of slow or negative growth, breakfast cereals had 5% value growth in 2013 whilst volume grew by 4%. This was despite a long-term trend of Australian consumers, particularly the younger generation, not having breakfast. This ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Brazil

While breakfast cereals have been traditionally associated with breakfast, increasing purchasing power, combined with a more hectic lifestyle leading consumers to look for more convenience food and snack options, is boosting sales of the category. ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in the United Arab Emirates

In 2013, consumer awareness regarding the benefits of healthier food options and an increase in on-the-go consumption were the main factors impacting demand for breakfast cereals. This was manifested by an increase in demand for health and wellness ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Switzerland

Sales of breakfast cereals in Switzerland have been highly influenced by the ongoing health and wellness trend in the country. Since breakfast cereals is generally perceived as a healthy product that offers a balanced meal, its popularity is high. ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Germany

Breakfast cereals continued to be a very mature and saturated category of packaged food in Germany which consequently was not able to offer significant opportunities for growth, neither for branded and private label manufacturers nor for retailers. ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Switzerland

Sales of breakfast cereals in Switzerland have been highly influenced by the ongoing health and wellness trend in the country. Since breakfast cereals is generally perceived as a healthy product that offers a balanced meal, its popularity is high. ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Peru

There is an obvious trend of consumers moving from sugary cereals to less sugary alternatives. Although sales of sugary cereals are expected to continue to increase in 2013, less sugary alternatives are expected to see much faster growth, because ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Uruguay

Breakfast cereals, with the exception of hot cereals (oatmeal) are consumed almost exclusively in mid- to high-income households and despite the efforts from the Ministerio de Salud Pública and by companies themselves, the breakfasting habits of ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Spain

In 2013, the continuation of the economic recession continued to shape the habits of Spaniards. The trend towards cocooning continued, as consumers cut back on out-of-home spending, and replaced some habits which were strongly rooted prior to the ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Bolivia

During the review period international brands maintained a clear advantage in terms of sales of breakfast cereals over domestic players. However, in 2013 domestic players increased their presence, affordability and variety of brands to acquire a ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Cameroon

Breakfast cereals recorded strong current retail value growth of 7% in 2013 with sales growth being underpinned by price increases and other inflation pressures. The growth was also supported by rising disposable incomes and the growing demand for ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Saudi Arabia

Thanks to the growing penetration of broadcast and digital media, as well as an improving healthcare system, the overall health and wellness consciousness is expected to rise among the local population. Obesity levels have reached alarming levels ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Ireland

Breakfast cereals is set to experience 2% growth in value terms in 2013, despite many threats to this category. Despite the low rate of growth, this category in particular is experiencing a significant threat from private label alternatives, ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Chile

Breakfast cereals are a very successful product in Chile as they are perceived as healthier than bread or other traditional food consumed in the morning. This is mostly true, excluding cereals targeted towards children, which are high in sugar and ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in France

Despite manufacturers’ efforts in recent years to target specific segments of the market, such as seniors, they continued to experience difficulties convincing adults to purchase more breakfast cereals. As a result, volume sales of the category ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Argentina

Despite the fact that Argentina is an important producer and exporter of red flint corn and wheat and that Breakfast cereals are regarded as healthy and nutritious products, the per capita consumption of 0.5 kg per year is among the lowest in the ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Venezuela

Like most packaged food categories, breakfast cereals faced a lack of innovation in 2013. After some launches recorded in 2012, namely brand extensions by large players, there were no introductions or novelties. Such low dynamism, combined with high ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Colombia

Despite the strong volume growth registered over the review period 2008-2013, per capita retail volume consumption of breakfast cereals in the Colombian market is still low, at 0.5kg, which is amongst the lowest within Latin America, which has an ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Belgium

Breakfast cereals continued to experience a difficult time in 2013. First, marketers deplore a switch back to more value for money and traditional breakfasts, namely bread slices and spreads, during the persisting sluggish economic context. Then, the...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Bulgaria

Breakfast cereals is the best developing product category within bakery and is expected to post the highest volume and value growth rates, as compared to baked goods and biscuits. In 2013 the category will recover from the slight drop experienced in ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Romania

The value decline expected in 2013 is the result of the reduced purchasing power and the consumers’ interest for cheaper brands. The volume growth, despite the poor economic conditions, is the result of the changes in lifestyle and the demand for ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in China

Rising awareness of the benefits of healthy eating will remain a key growth driver for breakfast cereals in 2013. Leading players and media organisations informed consumers about the health benefits of breakfast cereals, which thus attracted many ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Bosnia-Herzegovina

Expected to decline by 1% in volume, whilst growing by 1% in current value during 2013, breakfast cereals in Bosnia-Herzegovina will be nowhere near reaching the average growth recorded during the review period of 7% in volume and 10% in current ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Slovakia

Breakfast cereals is a dynamic category in Slovakia. Its rising popularity reflects the ease of preparation in comparison with traditional breakfasts, an increasingly important factor, given more hectic lifestyles, as well as its healthy positioning.

Jan 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in the US

Breakfast alternatives continued to be troublesome for the growth of breakfast cereals in 2013. Snack bars continued to see immense growth due to the convenience and high nutritional content of such products. In addition, many Americans opted for ...

Dec 2013 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Uzbekistan

Annual population growth of more than 400,000 children per year is one of the main key factors generating breakfast cereals sales. However, considering that such products are rather new to the market and eating habits are different from those in ...

Dec 2013 | US$900 | Add to cart | View details
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