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  5. Breakfast Cereals

Breakfast Cereals

Euromonitor International publishes the world's most comprehensive market research on the breakfast cereals industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Breakfast Cereals in the US

Feb 2017

Led by millennials, time-pressed consumers continued to turn away from traditional sit-down breakfast options during 2016 in favour of portable snacks that are more conducive to eating while on the go. Sometimes called the “snackification” of US ...

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Breakfast Cereals in Bulgaria

Feb 2017

A healthy breakfast is seen as the best way to start the day by the younger generation. Consumers become more insightful than ever, and spend time reading the labels and what functional benefits they are getting. As breakfast cereals have a positive ...

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Country Report

Breakfast Cereals in Uruguay

Dec 2016

Although the almost 5% retail volume sales growth in 2016 is better than the review period CAGR, this increase is the result of the performance of hot cereals, with RTE cereals showing a 1% fall in volume sales. The failure of RTE cereals sales to ...

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Country Report

Breakfast Cereals in India

Dec 2016

The rise in consumer health-consciousness continued to drive strong growth in breakfast cereals in India in 2016. This was illustrated by the particularly strong performances of muesli and granola, and hot cereals, which benefited from the perception...

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Breakfast Cereals in Chile

Dec 2016

The new food labelling law which started in the middle of 2016 changed the way in which consumers see RTE cereals. Whilst over the review period RTE cereals were perceived as healthy products, this view has changed significantly, as, according to ...

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Country Report

Breakfast Cereals in Kenya

Dec 2016

Breakfast cereals accounted for less than a 1% share of packaged food value sales in 2016 as these products remained the food of the wealthier demographics in the country. However, as lifestyles have become increasingly hectic, the category witnessed...

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Breakfast Cereals in Poland

Dec 2016

Breakfast cereals continued to enjoy positive growth in Poland in 2016, with demand for quick and relatively healthy food supporting sales. The more traditional Polish breakfast, which includes meat, sandwiches and dairy, is often considered as too ...

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Breakfast Cereals in Kazakhstan

Dec 2016

In Kazakhstan, breakfast cereals is an unsaturated category. Within the development of healthy lifestyles and the busy schedules of those living in large towns, a certain demand for breakfast cereals is increasing among Kazakhstani consumers. Such a ...

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Breakfast Cereals in Bolivia

Dec 2016

Bolivia’s local breakfast cereals companies are focusing on offering value-added products in larger packaging sizes. Local companies are attempting to reach consumers from middle-income and high-income households by launching value-added products at ...

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Breakfast Cereals in Australia

Nov 2016

Since the introduction of the Health Star Rating (HSR) system in 2014, breakfast cereals was one category where it had the widest uptake. Major manufacturers such as Kellogg (Australia) implemented the HSR across its cereals brands. Children’s ...

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Country Report

Breakfast Cereals in Venezuela

Nov 2016

A limited product offering, high prices and competition from cheaper breakfast substitutes continued to hamper the development of breakfast cereals in Venezuela in 2016. The performance of hot cereals, which is mostly composed of oatmeal-based ...

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Breakfast Cereals in Colombia

Nov 2016

In overall terms, breakfast cereals decelerated in 2016 as consumers returned to traditional breakfasts (egg with arepa is one of the most popular combinations) due to rising the unit prices amid inflation and slow economic development. However, this...

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Breakfast Cereals in Argentina

Nov 2016

The per capita consumption of breakfast cereals in Argentina remained very low at only 0.4kg in 2016, below countries including Chile or Mexico. Based on industry sources, the poor per capita consumption is due to the low percentage of children who ...

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Breakfast Cereals in Peru

Nov 2016

Hot cereals has a long tradition in Peru, while RTE cereals enjoyed significant growth over the review period, with consumption promoted through advertising campaigns and ongoing price-reduction promotions, as well as sampling, in stores. Consumers ...

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Breakfast Cereals in Russia

Nov 2016

Breakfast cereals remained an underdeveloped category in Russia in 2016, with a per capita consumption level of 700 grams. It is primarily consumed by people who look after their weight and try to eat healthily, as well as those who find it ...

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Breakfast Cereals in Guatemala

Nov 2016

Traditionally, breakfast cereal has not been part of Guatemalans’ diet, but this situation is changing and penetration is growing across the country. Faster lifestyles and urbanisation provide the main growth drivers, as consumers regard breakfast ...

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Breakfast Cereals in Indonesia

Nov 2016

Manufacturers of breakfast cereals continued to target middle- to upper-income consumers in 2016. As consumers perceive breakfast cereal products as premium products, Indonesians gave these products greater attention. The rising popularity of Western...

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Breakfast Cereals in Hungary

Nov 2016

Breakfast cereals continued to expand in 2016 in both value and volume sales terms. The category’s products are good breakfast options for adult and children as they can be prepared easily, a benefit for those with busy lifestyles. In addition, some ...

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Breakfast Cereals in Estonia

Nov 2016

Breakfast cereals has been facing maturity and this is reflected in the volume growth in 2016 when -2% was recorded. The “reputation” of consuming cereals for breakfast has been gradually fading. This is mostly due to the fact that current nutrition ...

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Country Report

Breakfast Cereals in Macedonia

Nov 2016

In 2016, breakfast cereals in Macedonia achieved retail value growth of 4% to reach current value sales of MKD348 million. Breakfast cereals further consolidated in 2016 and concentrated around the major category players leaving smaller value share ...

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