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  5. Breakfast Cereals

Breakfast Cereals

Euromonitor International publishes the world's most comprehensive market research on the breakfast cereals industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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        Strategy Briefing

        Exploring Market Potential: The Changing Landscape of Breakfast

        Jun 2016

        By 2020, the breakfast cereals market is expected to grow by less than 1% globally and shrink by over US$1 billion in North America. This is no good news for cereal companies that once enjoyed their sound position atop the breakfast food empire. This...

        US$1,325
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        Company Profile

        Kellogg Co in Packaged Food

        May 2016

        2015 has seen Kellogg’s sales and profits slide as a result of the company’s overreliance on the North American breakfast cereals market. In order to turn around sales, Kellogg has started reformulating its ingredients, growing its savoury snacks ...

        US$570
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        Company Profile

        PepsiCo Inc in Packaged Food

        Apr 2016

        In 2015, PepsiCo continues to outpace average packaged food growth. With its solid snacks portfolio, established billion dollar brands and growing exposure to the fast-growing markets in Asia Pacific and the Middle East, the company still stands out ...

        US$570
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        Company Profile

        Unilever Group in Packaged Food

        Mar 2016

        In recent years, Unilever has disposed of several of its food brands, including Bertolli and Ragu, and hived off its European margarine business into a stand-alone division. This has sparked speculation that the food business would be sold. While the...

        US$570
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        Country Report

        Breakfast Cereals in India

        Dec 2015

        Growing health and wellness awareness was one of the key trends which drove sales of breakfast cereals in 2015. Consumers are looking for healthier alternatives to traditional Indian breakfasts and moving towards breakfast cereals, especially oats ...

        US$990
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        Country Report

        Breakfast Cereals in Singapore

        Dec 2015

        Breakfast cereals registered current value growth of 4% to reach S$49 million in 2015, which is in line with the review period CAGR. The stable growth is mainly because breakfast cereals are one of the most preferable breakfast options due to ...

        US$990
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        Country Report

        Breakfast Cereals in Ecuador

        Nov 2015

        Breakfast cereals experienced a difficult time in Ecuador in 2015. The traffic light labelling system generated intense debate about nutrition and the impact of breakfast cereals that are too rich, sugarised and unhealthy. This seems to be cyclical, ...

        US$990
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        Country Report

        Breakfast Cereals in Indonesia

        Nov 2015

        The rising popularity of Western culture in Indonesia helped to boost growth in breakfast cereals as more Indonesians, especially urban consumers, became accustomed to eating breakfast cereals with milk for breakfast. Furthermore, breakfast cereals ...

        US$990
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        Country Report

        Breakfast Cereals in Taiwan

        Nov 2015

        Busy lifestyles and regular eating out cause many health problems among adults and the older generations in Taiwan. A lot of people aim to eat healthily but have no time to cook for themselves or eat at home. Therefore, manufacturers produce many ...

        US$990
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        Country Report

        Breakfast Cereals in Norway

        Nov 2015

        The health and wellness trend continued to shape breakfast cereals in 2015, as it did most other packaged food categories in Norway. The desire to lose weight or eat more healthily encouraged Norwegian consumers to reduce their consumption of ...

        US$990
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        Country Report

        Breakfast Cereals in China

        Oct 2015

        The breakfast cereals category continues to see double-digit value growth in 2015, underpinned by the increasing popularity of light and Western-style breakfast habits. Due to hectic lifestyles and the health trend, an increasing number of young ...

        US$990
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        Country Report

        Breakfast Cereals in Bolivia

        Oct 2015

        Consumers are increasingly looking for simple and healthy meal solutions in order to reduce meal preparation time. More women in the workforce, longer working hours and less time to prepare meals are all factors that had a positive impact on the ...

        US$990
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        Country Report

        Breakfast Cereals in Thailand

        Oct 2015

        Breakfast cereals registered slightly slower current retail value growth in 2015 compared with the previous year. Consumers’ health consciousness continued to benefit the performance of breakfast cereals, as some consumers viewed breakfast cereals as...

        US$990
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        Country Report

        Breakfast Cereals in Venezuela

        Oct 2015

        Operating conditions remained difficult in 2015. As a complementary product, shortages of milk in any of its presentations adversely affect consumption of hot and RTE cereals. Furthermore, with manufacturers of RTE cereals unable to avoid passing on ...

        US$990
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        Country Report

        Breakfast Cereals in Colombia

        Oct 2015

        Breakfast cereals recorded total volume growth of 6% and current retail value growth of 9% in 2015. This good performance was due to rising purchase power, the increasingly hectic pace of modern life and the health and wellness trend. The increase in...

        US$990
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        Country Report

        Breakfast Cereals in Argentina

        Oct 2015

        Per capita consumption of breakfast cereals is very low in Argentina due to three main reasons: a low rate of children having breakfast at their homes (according to private sources, only 50% of children do that at school. Moreover there is a strong ...

        US$990
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        Country Report

        Breakfast Cereals in South Korea

        Oct 2015

        From October 2014, breakfast cereals declined rapidly after food poisoning bacteria was found in some products by the leading brand, Post (Dongsuh Foods Co Ltd). After the issue was known, the value of breakfast cereals almost halved month-by-month ...

        US$990
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        Country Report

        Breakfast Cereals in Canada

        Oct 2015

        Breakfast cereals is expected to shrink by 1% in volume terms and by 2% in current value terms to reach 178,000 tonnes and C$1.4 billion, respectively, in retail sales in Canada in 2015. The weak performance and decline is due to a number of factors....

        US$990
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        Country Report

        Breakfast Cereals in Uzbekistan

        Oct 2015

        Breakfast cereals products were popular for consumption at breakfast, although their popularity was limited to urban areas. Urban dwellers tend to follow Western lifestyles and have higher income levels which enable them to purchase non-conventional ...

        US$990
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        Country Report

        Breakfast Cereals in Hong Kong, China

        Oct 2015

        Sales of breakfast cereals in 2015 were still driven mostly by the demand for hot cereals, with customers becoming increasingly educated about the benefits of oatmeal. As it is naturally fat-free and promotes cardiac health, which is not easily ...

        US$990
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