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  5. Breakfast Cereals

Breakfast Cereals

Euromonitor International publishes the world's most comprehensive market research on the breakfast cereals industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Breakfast Cereals in Venezuela

Nov 2016

A limited product offering, high prices and competition from cheaper breakfast substitutes continued to hamper the development of breakfast cereals in Venezuela in 2016. The performance of hot cereals, which is mostly composed of oatmeal-based ...

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Country Report

Breakfast Cereals in Colombia

Nov 2016

In overall terms, breakfast cereals decelerated in 2016 as consumers returned to traditional breakfasts (egg with arepa is one of the most popular combinations) due to rising the unit prices amid inflation and slow economic development. However, this...

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Country Report

Breakfast Cereals in Argentina

Nov 2016

The per capita consumption of breakfast cereals in Argentina remained very low at only 0.4kg in 2016, below countries including Chile or Mexico. Based on industry sources, the poor per capita consumption is due to the low percentage of children who ...

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Country Report

Breakfast Cereals in Peru

Nov 2016

Hot cereals has a long tradition in Peru, while RTE cereals enjoyed significant growth over the review period, with consumption promoted through advertising campaigns and ongoing price-reduction promotions, as well as sampling, in stores. Consumers ...

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Country Report

Breakfast Cereals in Guatemala

Nov 2016

Traditionally, breakfast cereal has not been part of Guatemalans’ diet, but this situation is changing and penetration is growing across the country. Faster lifestyles and urbanisation provide the main growth drivers, as consumers regard breakfast ...

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Country Report

Breakfast Cereals in Indonesia

Nov 2016

Manufacturers of breakfast cereals continued to target middle- to upper-income consumers in 2016. As consumers perceive breakfast cereal products as premium products, Indonesians gave these products greater attention. The rising popularity of Western...

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Country Report

Breakfast Cereals in Hungary

Nov 2016

Breakfast cereals continued to expand in 2016 in both value and volume sales terms. The category’s products are good breakfast options for adult and children as they can be prepared easily, a benefit for those with busy lifestyles. In addition, some ...

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Country Report

Breakfast Cereals in Estonia

Nov 2016

Breakfast cereals has been facing maturity and this is reflected in the volume growth in 2016 when -2% was recorded. The “reputation” of consuming cereals for breakfast has been gradually fading. This is mostly due to the fact that current nutrition ...

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Country Report

Breakfast Cereals in Macedonia

Nov 2016

In 2016, breakfast cereals in Macedonia achieved retail value growth of 4% to reach current value sales of MKD348 million. Breakfast cereals further consolidated in 2016 and concentrated around the major category players leaving smaller value share ...

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Country Report

Breakfast Cereals in Canada

Nov 2016

Breakfast cereals posted declines of 1% in retail volume terms and 2% in current value terms in 2016 to stand at sales of 176,000 tonnes and CAD1.4 billion, respectively. This marked a continuation of the category’s struggles over the last few years,...

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Country Report

Breakfast Cereals in Norway

Nov 2016

The health and wellness trend shaped dynamics throughout the review period and was highly likely to have been the most influential factor in 2016 as well. Norwegian consumers are exceedingly interested in finding healthy and convenient breakfast ...

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Country Report

Breakfast Cereals in Ukraine

Nov 2016

Breakfast cereals are affected by the prevailing health and wellness trend in Ukraine; therefore, consumers are looking for healthier products that are low in sugar, rich in fibre and proteins, in addition to eco and bio options. Producers are ...

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Country Report

Breakfast Cereals in Slovenia

Nov 2016

Breakfast cereals is affected by the prevailing health and wellness trend in Slovenia, meaning consumers look for healthier products that are low in sugar, include vitamins and proteins, or are eco and bio options. Producers recognised this trend and...

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Country Report

Breakfast Cereals in Azerbaijan

Nov 2016

The health and wellness trend, coupled with rising awareness of the importance of eating a nutritious breakfast, has supported growth in breakfast cereals consumption in Azerbaijan in recent years. In line with this trend, Azerbaijanis have become ...

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Country Report

Breakfast Cereals in China

Nov 2016

Breakfast cereals continued with growth in 2016, registering a 9% increase in current terms. Growth was due to the increasing popularity of light, quick, convenient breakfasts. Western-style breakfasts such as soaking RTE cereals in milk are becoming...

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Country Report

Breakfast Cereals in Uzbekistan

Nov 2016

Uzbek consumers confronted an economic crisis in the second half of the review period. It was caused by imposed European sanctions against Russia in 2014, when Uzbek currency was drastically devaluated against US dollar. As a result most of the ...

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Country Report

Breakfast Cereals in Sweden

Nov 2016

The shift from cereals to granola and hot cereals continued in 2016 although flakes managed to achieve growth of 2% in current value terms. Clever marketing of healthy products such as Paulúns granola has shaped the cereals aisle and in 2016 muesli ...

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Country Report

Breakfast Cereals in Slovakia

Nov 2016

Sales of breakfast cereals continued to fall in Slovakia in 2016 as a result of many consumers either skipping breakfast or choosing on-the-go food options. Consumers in Slovakia are living more hectic lives, often starting their day with only a cup ...

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Country Report

Breakfast Cereals in Serbia

Nov 2016

Improvements in distribution helped oatmeal products to gain popularity within hot cereals in Serbia towards the end of the review period. However, many consumers remained unaware of the existence of such products in 2016. This continued to restrict ...

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Country Report

Breakfast Cereals in Ireland

Nov 2016

Health and wellness remained the leading trend influencing the performance of breakfast cereals in 2016. Irish consumers continue to place high importance on health considerations and the nutritional content of products and are more reluctant to ...

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