Breakfast cereals market research

Euromonitor has the world’s most comprehensive research on the breakfast cereals category within the packaged food industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organisation’s awareness of the breakfast cereals market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Breakfast cereals reports can also be purchased as part of a discounted bakery products package that includes data and analysis of three packaged food categories: breakfast cereals, cookies/biscuits, and baked goods.

Our breakfast cereals market research answer questions such as:

What is the market size of breakfast cereals?
What are the major brands in breakfast cereals?
How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
What are the market opportunities for high fibre products?
Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

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Total: (79)

Country Report

Breakfast Cereals in Costa Rica

The increasing availability of economic breakfast cereal presentations (bagged products), often imported and repackaged in the country, was a key factor in the sales of these products among the lower- and mid-income buyers. The offer of such ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Breakfast Cereals in Uruguay

After the volume increase of RTE cereals in 2010, growth rates stagnated for the second consecutive year, curbing the enthusiasm of companies to enter. Breakfast cereals continued to fail to reach low-income consumers despite the efforts by companies...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Breakfast Cereals in Italy

In Italy breakfast cereals is not yet considered an important category among breakfast segments because of the higher penetration of cakes, pastries and biscuits. Comparing Italy with other European countries, it is evident that there is a low range ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Breakfast Cereals in the United Kingdom

The breakfast cereals category saw growth of 5% in current value terms and 1% growth in volume terms in 2012, with increasing prices due to rising costs for logistics and ingredients, largely triggering value growth. New product development, ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Breakfast Cereals in Venezuela

Over 2012, breakfast cereals continued to show a slowdown trend in consumption; nonetheless, the drop in volume sales was less pronounced than that of 2011. In the context of product shortages, high inflation rates and contraction of purchasing ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Breakfast Cereals in Mexico

Mexico reports the highest child obesity rates in the world, and the Mexican Government has made efforts to create awareness of the long-term health and cost implications for country. Additionally, in 2011, the Government put into effect legislation ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Breakfast Cereals in Estonia

Retail value sales growth indicates that consumer purchasing habits started to change in 2012 as consumers traded up and unit prices rose in breakfast cereals. Retail volume sales are set to see 1% growth reaching 1,600 tonnes. Retail volume sales ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Breakfast Cereals in Sweden

According to a consumer survey from muesli producer Abdon Mills AB, taste is the number one priority when choosing a muesli brand. 87% of the respondents listed this as the main factor. Other findings were that health issues were important (74%). ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Breakfast Cereals in Poland

Breakfast cereals is generally associated with a healthy breakfast proposition for both children and adults. As a result, the category is benefitting from a growing demand, with a rising number of Poles appreciating the fact that breakfast cereals ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Breakfast Cereals in Peru

RTE breakfast cereals attracted more consumers due to its convenience and affordable prices. Consumers purchased these products especially for children in order to prepare an easy breakfast. In addition, the product gained a healthy image, leading ...

Jan 2013 | US$900| Add to cart | View details ›