1. Home
  2. Store
  3. Industry Coverage
  4. Packaged Food
  5. Bakery
  6. Breakfast Cereals

Breakfast Cereals

Euromonitor International publishes the world's most comprehensive market research on the breakfast cereals industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

Learn More

Country Report

Breakfast Cereals in Nigeria

Nov 2017

In 2017, breakfast cereals recorded 11% current value growth as demand increased among the growing urban population that desires convenient breakfasts. This is more the case among working professionals, who choose breakfast cereals over the more ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Norway

Nov 2017

The health and wellness trend continues to become even more apparent within breakfast cereals. The use of wholegrain, meaning high fibre, is the norm. The same goes for breakfast cereals without added sugar. Furthermore, more niche trends, such as ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Cameroon

Nov 2017

Breakfast cereals saw retail sales rise by 7% in current value terms and 3% in volume terms in 2017 to reach XAF4 billion and 600 tonnes. Whilst some middle-income consumers were willing to trade-up to higher-priced products, particularly healthier ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Malaysia

Nov 2017

Consumers choose to purchase breakfast cereals only during price promotions. The price hikes which occurred for all breakfast cereals limited consumers’ interest in purchasing more in 2017. Furthermore, high living costs lead consumers to have a ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Finland

Nov 2017

Breakfast cereals has been impacted by the health and wellness trend, with free from gluten, free from sugar, low fat and high fibre products entering the area. Convenience is another trend, with manufacturers continuing to offer quickly prepared ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Poland

Nov 2017

Polish adults’ pace of living increased in recent years. As a result, they had less time to prepare breakfast for themselves and their family. Gradually, they resorted to breakfast cereals, which offered quick and relatively healthy food. However, ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Guatemala

Nov 2017

Breakfast cereals are staple products which cater to a wide consumer base in Guatemala. Flakes tend to be affordable products, and therefore accounted for the largest retail value share of 39% in 2017. ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Hungary

Nov 2017

Breakfast cereals was among the fastest growing staple food areas over the review period, with products in the category benefitting from several positive factors. On the one hand, healthy lifestyles remain an important issue for Hungarian consumers, ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Israel

Nov 2017

In the summer of 2016, some Unilever breakfast cereals products became contaminated with salmonella. The company kept the outbreak quiet for a month, but the media publicised the outbreak and locals became worried. The company initially denied it and...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Kazakhstan

Nov 2017

In Kazakhstan, breakfast cereals designed for adult consumption tend to be characterised by the promotion of their weight management positioning. Many brand owners try to focus consumers’ attention on ingredients and their positive contribution to ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in the Czech Republic

Nov 2017

An increasing number of Czech consumers, mainly children, teenagers, younger active consumers and sports people of all generations, ate breakfast cereals during 2017. With rising health awareness in the country, breakfast cereals are becoming ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in China

Nov 2017

Breakfast cereals continued to boom in 2017, witnessing 10% growth in current value terms. The increasingly fast pace of life drove consumers to increasingly prefer convenient food for breakfast, while strengthened awareness about a healthy diet ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Colombia

Nov 2017

Family breakfast cereals (mostly for adults) continued to outperform children’s breakfast cereals in 2017. Albeit from a lower sales base and with a culture that associates breakfast cereals with children, cereals targeted at adults and older family ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Croatia

Nov 2017

Croatians are increasingly paying attention to breakfast, which was a previously neglected daily meal. Some independent surveys discovered that bread and spreads are still the most widespread type of breakfast, but with breakfast cereals coming close...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Germany

Nov 2017

With current value growth of 3% and volume sales growth of 2%, breakfast cereals continued to register a very satisfying development in Germany in 2017. Flakes was the only category to register a decline in current value terms in 2017, while other ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Dominican Republic

Nov 2017

Flakes was the most dynamic category in terms of retail value growth in 2017 as consumers turned to less expensive breakfast cereals which can be enjoyed by the entire family. The rapid pace of lifestyles contributed to an increase in sales of ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Ecuador

Nov 2017

In 2016 and 2017, breakfast cereals was highly influenced by the launch of healthier products, especially made of Andean cereals such as quinoa, amaranth, chia, barley and corn and sweetened with natural products such as honey, panela, stevia, and ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Egypt

Nov 2017

Breakfast cereals in Egypt witnessed strong demand from middle- and high-income consumers. Both adults and children are now aware of the products available, but mainly in urban areas....

US$990
View details Add to cart
Country Report

Breakfast Cereals in Spain

Nov 2017

The increasing healthy eating trend among consumers and the ongoing shift towards more nutritious products have resulted in manufacturers of breakfast cereals renewing their portfolios to satisfy Spaniards’ new demands. As part of their aim to come ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Bosnia-Herzegovina

Nov 2017

Demand for convenient breakfast solutions and convenient foods in general is growing in Bosnia-Herzegovina, fuelled by the constantly increasing pace of life and the increasing value of free time. Growing disposable income among consumers and the ...

US$990
View details Add to cart
Page 1

    Recently Viewed

    Market Research Solutions

    Passport

    Market Intelligence Systems

    Passport Consumer Appliances is the leading on-line market intelligence system for strategic, corporate and marketing planning. A regional subscription delivers unrivalled levels of research and analysis for major and small consumer appliances, helping you make clear, confident decisions.


    Passport Major Appliances
    Americas
    Passport Small Appliances
    Asia Pacific and Australasia
    Passport Major Appliances
    Eastern Europe

    Passport Small Appliances
    Middle East and Africa
    Passport Major Appliances
    Western Europe



    Learn more

    Custom Research Projects

    Every project designed to your needs.

    Learn more

    market research bulletins

    Your number one resource for industry news and trends

    Sign up now