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10% off two reports, 15% off three reports, 20% off four reports until the end of January 2017
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  2. Consumer Product Industries
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  5. Breakfast Cereals

Breakfast Cereals

Euromonitor International publishes the world's most comprehensive market research on the breakfast cereals industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Breakfast Cereals in Uruguay

Dec 2016

Although the almost 5% retail volume sales growth in 2016 is better than the review period CAGR, this increase is the result of the performance of hot cereals, with RTE cereals showing a 1% fall in volume sales. The failure of RTE cereals sales to ...

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Breakfast Cereals in Australia

Nov 2016

Since the introduction of the Health Star Rating (HSR) system in 2014, breakfast cereals was one category where it had the widest uptake. Major manufacturers such as Kellogg (Australia) implemented the HSR across its cereals brands. Children’s ...

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Country Report

Breakfast Cereals in Venezuela

Nov 2016

A limited product offering, high prices and competition from cheaper breakfast substitutes continued to hamper the development of breakfast cereals in Venezuela in 2016. The performance of hot cereals, which is mostly composed of oatmeal-based ...

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Country Report

Breakfast Cereals in Colombia

Nov 2016

In overall terms, breakfast cereals decelerated in 2016 as consumers returned to traditional breakfasts (egg with arepa is one of the most popular combinations) due to rising the unit prices amid inflation and slow economic development. However, this...

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Country Report

Breakfast Cereals in Argentina

Nov 2016

The per capita consumption of breakfast cereals in Argentina remained very low at only 0.4kg in 2016, below countries including Chile or Mexico. Based on industry sources, the poor per capita consumption is due to the low percentage of children who ...

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Country Report

Breakfast Cereals in Peru

Nov 2016

Hot cereals has a long tradition in Peru, while RTE cereals enjoyed significant growth over the review period, with consumption promoted through advertising campaigns and ongoing price-reduction promotions, as well as sampling, in stores. Consumers ...

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Country Report

Breakfast Cereals in Russia

Nov 2016

Breakfast cereals remained an underdeveloped category in Russia in 2016, with a per capita consumption level of 700 grams. It is primarily consumed by people who look after their weight and try to eat healthily, as well as those who find it ...

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Country Report

Breakfast Cereals in Guatemala

Nov 2016

Traditionally, breakfast cereal has not been part of Guatemalans’ diet, but this situation is changing and penetration is growing across the country. Faster lifestyles and urbanisation provide the main growth drivers, as consumers regard breakfast ...

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Country Report

Breakfast Cereals in Indonesia

Nov 2016

Manufacturers of breakfast cereals continued to target middle- to upper-income consumers in 2016. As consumers perceive breakfast cereal products as premium products, Indonesians gave these products greater attention. The rising popularity of Western...

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Country Report

Breakfast Cereals in Hungary

Nov 2016

Breakfast cereals continued to expand in 2016 in both value and volume sales terms. The category’s products are good breakfast options for adult and children as they can be prepared easily, a benefit for those with busy lifestyles. In addition, some ...

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Country Report

Breakfast Cereals in Estonia

Nov 2016

Breakfast cereals has been facing maturity and this is reflected in the volume growth in 2016 when -2% was recorded. The “reputation” of consuming cereals for breakfast has been gradually fading. This is mostly due to the fact that current nutrition ...

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Country Report

Breakfast Cereals in Macedonia

Nov 2016

In 2016, breakfast cereals in Macedonia achieved retail value growth of 4% to reach current value sales of MKD348 million. Breakfast cereals further consolidated in 2016 and concentrated around the major category players leaving smaller value share ...

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Country Report

Breakfast Cereals in Romania

Nov 2016

With more money to spend, rising product quality and the lure of strong brands, Romanians allocated more money for breakfast cereals in 2016. The category benefited from the rebounding economy of the country. Also, the price range for products within...

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Breakfast Cereals in Georgia

Nov 2016

Breakfast cereals are not everyday products for ordinary Georgian consumers....

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Country Report

Breakfast Cereals in Mexico

Nov 2016

In 2016, children’s breakfast cereals accounted for a 53% retail volume share of breakfast cereals. During this year, the category posted a 5% increase in current terms to reach sales of MXN6.1 billion. The relevance of children’s breakfast cereals ...

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Country Report

Breakfast Cereals in Lithuania

Nov 2016

More hectic and busy lifestyles boosted the demand for quick and easy products, including breakfast cereals. In 2016, industry sources noticed that people were more willing to open their wallets for higher quality products thanks to rising disposable...

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Country Report

Breakfast Cereals in Canada

Nov 2016

Breakfast cereals posted declines of 1% in retail volume terms and 2% in current value terms in 2016 to stand at sales of 176,000 tonnes and CAD1.4 billion, respectively. This marked a continuation of the category’s struggles over the last few years,...

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Country Report

Breakfast Cereals in Norway

Nov 2016

The health and wellness trend shaped dynamics throughout the review period and was highly likely to have been the most influential factor in 2016 as well. Norwegian consumers are exceedingly interested in finding healthy and convenient breakfast ...

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Breakfast Cereals in Ukraine

Nov 2016

Breakfast cereals are affected by the prevailing health and wellness trend in Ukraine; therefore, consumers are looking for healthier products that are low in sugar, rich in fibre and proteins, in addition to eco and bio options. Producers are ...

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Country Report

Breakfast Cereals in Slovenia

Nov 2016

Breakfast cereals is affected by the prevailing health and wellness trend in Slovenia, meaning consumers look for healthier products that are low in sugar, include vitamins and proteins, or are eco and bio options. Producers recognised this trend and...

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