Breakfast cereals market research

Euromonitor has the world’s most comprehensive research on the breakfast cereals category within the packaged food industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organisation’s awareness of the breakfast cereals market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Breakfast cereals reports can also be purchased as part of a discounted bakery products package that includes data and analysis of three packaged food categories: breakfast cereals, cookies/biscuits, and baked goods.

Our breakfast cereals market research answer questions such as:

What is the market size of breakfast cereals?
What are the major brands in breakfast cereals?
How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
What are the market opportunities for high fibre products?
Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

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Total: (80)

Country Report

Breakfast Cereals in Morocco

2011 is witnessing an increase in the range of breakfast cereals available on retailers’ shelves. Growing numbers of manufacturers are introducing healthy options, such as whole grain cereals and fortified cereals, as is the case with Tenerif SA’s ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Breakfast Cereals in Bulgaria

Breakfast cereals are increasingly viewed as healthy and modern products. They are successfully filling in the niche of wholesome and nutritional breakfast foods, which was previously a sole domain of traditional packaged foods such as bread and jam....

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Breakfast Cereals in Israel

Breakfast cereals retail volume and value sales grew in 2011. Muesli posted the fastest growth in 2011, with volume sales increasing by 5%. Muesli sales benefitted from having the most “natural” image. Israeli consumers have become much more educated...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Breakfast Cereals in the United Arab Emirates

As the economy began to recover in 2011, lifestyles became increasingly busy, leaving consumers with longer working hours and an increased focus on health. While many expatriates in the UAE have adopted cereal as a convenient breakfast option for the...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Breakfast Cereals in Serbia

The breakfast cereals category in Serbia is still in the early stages of its development, as breakfast cereals are not rooted in Serbian tradition as a breakfast solution in general. The category saw rapid expansion in the last 10 years, when foreign...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Breakfast Cereals in Argentina

Despite the fact that Argentina is an important producer and exporter of red flint corn and wheat, and that breakfast cereals are regarded as healthy and nutritious products, the per capita consumption of 0.4kg per year is amongst the lowest in the ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Breakfast Cereals in Venezuela

Consumers find it difficult to maintain purchases of breakfast cereals in the context of a deteriorating economy. Purchasing power decreased by around 23% in 2011 for most households and therefore consumption patterns were adjusted in order to ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Breakfast Cereals in Slovakia

Hot cereals are almost non-existent in Slovakia, with sales of only €37,000 in 2011 following several years of decline at the start of the review period. As healthier foods are becoming increasingly appealing to consumers, however, this product type ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Breakfast Cereals in Uzbekistan

Breakfast cereals is still a popular product, especially amongst families with young children. However, its higher price makes it less affordable and continues to hinder higher growth of volume sales. On the other hand, there are more conservative ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Breakfast Cereals in Ukraine

2011 was a good year for breakfast cereals as volume growth slightly surpassed that of the previous year. There were a number of reasons for such a successful performance, the first being consumers’ desire for a healthier lifestyle. At the same time,...

Jan 2012 | US$900| Add to cart | View details ›