1. Home
  2. Store
  3. Industry Coverage
  4. Packaged Food
  5. Breakfast Cereals

Breakfast Cereals

Euromonitor International publishes the world's most comprehensive market research on the breakfast cereals industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

Learn More

Country Report

Breakfast Cereals in Peru

Feb 2018

RTE cereals have a strong presence in all grocery outlets and sales have grown due to changes in consumption habits due to strong advertising campaigns and constant price-reduction promotions, including sampling in stores. Consumers are looking for ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Mexico

Jan 2018

In 2017, within breakfast cereals, children’s breakfast cereals held a 52% value share. It recorded a 5% increase in current value terms, to reach MXN6.4 billion. Mexican children usually have cereal for breakfast because of the convenience it offers...

US$990
View details Add to cart
Country Report

Breakfast Cereals in India

Dec 2017

Consumers in India like their breakfast to have savoury and sweet flavours; similarly, in regard to breakfast cereals, people prefer oat flavours and traditional flavours such as masala. The popularity of oats has risen among Indian consumers and has...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Hong Kong, China

Dec 2017

Hong Kong consumers tend to be familiar with breakfast cereals as they constantly look for quick and easy snack and meal substitutes for on-the-go purposes. Hot cereals recorded the highest value growth and second largest sales due to price. PepsiCo,...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Bulgaria

Dec 2017

Breakfast cereals are considered a healthy, quick and convenient way to maintain healthy body weight while not sacrificing taste....

US$990
View details Add to cart
Country Report

Breakfast Cereals in Taiwan

Dec 2017

Hot cereals still accounted for the largest share of breakfast cereals sales in Taiwan as this option is cheap, convenient and easily accessible. However, growth slowed down slightly due to saturation and threats from oatmeal- and cereal-based ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in the US

Dec 2017

Breakfast cereals continued to struggle in the face of strong competition in 2017. Continued innovation from breakfast biscuits, energy bars, fruit & nut bars and drinking yoghurt gave millennial consumers even more reason to skip a bowl of cereal in...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Lithuania

Dec 2017

Increasingly busy consumer lifestyles are eroding traditional eating habits and creating demand for more convenient packaged food options, supporting the development of breakfast cereals. Breakfast cereals is also benefiting from the rise in consumer...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Estonia

Nov 2017

Total volume sales of breakfast cereals continued to decline by 2% to 5,400 tonnes in 2017. Being a relatively mature category with an already decent consumption level, it has been difficult to increase the consumption level. It should also be noted ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Indonesia

Nov 2017

Breakfast cereals registered rapid sales growth in 2017 due to increasing health and wellness awareness, globalisation and the rapid expansion of modern retail channels to rural areas. In line with the increasing health and wellness awareness, many ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in South Africa

Nov 2017

South African consumers have increasingly busy lifestyles which is leading to rising demand for convenient on-the-go meals and snacks. This led to cereal manufacturers to branch into cereal bars and launch new products to meet consumer demand. For ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Bolivia

Nov 2017

Bolivia’s domestic breakfast cereals companies focused on offering small-portion products in 2017, mainly for children’s snacks. They are attempting to reach consumers from middle-income and high-income households by launching promotions with gifts ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Australia

Nov 2017

Breakfast cereals continued to experience modest growth in 2017, with a value sales rise of 1%. Growth continued to be subdued due to the continual shift away from children’s breakfast cereals, which declined by 3% in value terms in 2017, as well as ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Georgia

Nov 2017

Breakfast cereals is not a traditional category for most Georgian consumers; however, the expanding channel of modern grocery retailers is introducing an increasing number of products that are not familiar to many consumers. As a result, the category...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Japan

Nov 2017

Breakfast cereals in Japan continued to grow further by 6% in retail value sales terms in 2017 after recording rapid growth since 2012. The sharp increase in sales is mainly due to the high performance of granola products in Japan during the review ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Slovenia

Nov 2017

During 2017, Podravka and Josef Manner & Comp launched a number of new products, while AG also tried to penetrate the category by introducing its Müsli brand. However, leading producers were not active with regard to new product launches as they ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Argentina

Nov 2017

Faced with the decline in consumption and purchasing power, multinational companies began to offer consumers new packaging as an economic alternative. The intention was to compete with domestic companies that have a much lower average price. The most...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Thailand

Nov 2017

Busier lifestyles and increased health awareness contributed to continued growth in breakfast cereals in 2017. This was more prominent in urban areas where young households and working adults have to rush to work or school in the mornings. Thai ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Turkey

Nov 2017

In 2017, growing demand for quick and nutritious breakfast alternatives stimulated growth in retail value sales. This trend was mainly supported by increasing urbanisation, which translated into more people seeking more practical and nutritious ...

US$990
View details Add to cart
Country Report

Breakfast Cereals in Tunisia

Nov 2017

Breakfast cereals benefited from their image as a healthy food in 2017, with Tunisians continuing to migrate to these products and away from other popular breakfast options, such as sandwiches, cakes and eggs. Another aspect that benefited the ...

US$990
View details Add to cart
Page 1

    Recently Viewed

    Market Research Solutions

    Passport

    Market Intelligence Systems

    Passport Consumer Appliances is the leading on-line market intelligence system for strategic, corporate and marketing planning. A regional subscription delivers unrivalled levels of research and analysis for major and small consumer appliances, helping you make clear, confident decisions.


    Passport Major Appliances
    Americas
    Passport Small Appliances
    Asia Pacific and Australasia
    Passport Major Appliances
    Eastern Europe

    Passport Small Appliances
    Middle East and Africa
    Passport Major Appliances
    Western Europe



    Learn more

    Custom Research Projects

    Every project designed to your needs.

    Learn more

    market research bulletins

    Your number one resource for industry news and trends

    Sign up now