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Global Briefing

Exploring Market Potential: The Changing Landscape of Breakfast

By 2020, the breakfast cereals market is expected to grow by less than 1% globally and shrink by over US$1 billion in North America. This is no good news for cereal companies that once enjoyed their sound position atop the breakfast food empire. This...

Jun 2016 | US$1,325 | Add to cart | View details

Company Profile

Kellogg Co in Packaged Food

2015 has seen Kellogg’s sales and profits slide as a result of the company’s overreliance on the North American breakfast cereals market. In order to turn around sales, Kellogg has started reformulating its ingredients, growing its savoury snacks ...

May 2016 | US$570 | Add to cart | View details

Company Profile

PepsiCo Inc in Packaged Food

In 2015, PepsiCo continues to outpace average packaged food growth. With its solid snacks portfolio, established billion dollar brands and growing exposure to the fast-growing markets in Asia Pacific and the Middle East, the company still stands out ...

Apr 2016 | US$570 | Add to cart | View details

Company Profile

Unilever Group in Packaged Food

In recent years, Unilever has disposed of several of its food brands, including Bertolli and Ragu, and hived off its European margarine business into a stand-alone division. This has sparked speculation that the food business would be sold. While the...

Mar 2016 | US$570 | Add to cart | View details

Country Report

Breakfast Cereals in India

Growing health and wellness awareness was one of the key trends which drove sales of breakfast cereals in 2015. Consumers are looking for healthier alternatives to traditional Indian breakfasts and moving towards breakfast cereals, especially oats ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Singapore

Breakfast cereals registered current value growth of 4% to reach S$49 million in 2015, which is in line with the review period CAGR. The stable growth is mainly because breakfast cereals are one of the most preferable breakfast options due to ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Ecuador

Breakfast cereals experienced a difficult time in Ecuador in 2015. The traffic light labelling system generated intense debate about nutrition and the impact of breakfast cereals that are too rich, sugarised and unhealthy. This seems to be cyclical, ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Indonesia

The rising popularity of Western culture in Indonesia helped to boost growth in breakfast cereals as more Indonesians, especially urban consumers, became accustomed to eating breakfast cereals with milk for breakfast. Furthermore, breakfast cereals ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Taiwan

Busy lifestyles and regular eating out cause many health problems among adults and the older generations in Taiwan. A lot of people aim to eat healthily but have no time to cook for themselves or eat at home. Therefore, manufacturers produce many ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Norway

The health and wellness trend continued to shape breakfast cereals in 2015, as it did most other packaged food categories in Norway. The desire to lose weight or eat more healthily encouraged Norwegian consumers to reduce their consumption of ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in China

The breakfast cereals category continues to see double-digit value growth in 2015, underpinned by the increasing popularity of light and Western-style breakfast habits. Due to hectic lifestyles and the health trend, an increasing number of young ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Bolivia

Consumers are increasingly looking for simple and healthy meal solutions in order to reduce meal preparation time. More women in the workforce, longer working hours and less time to prepare meals are all factors that had a positive impact on the ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Thailand

Breakfast cereals registered slightly slower current retail value growth in 2015 compared with the previous year. Consumers’ health consciousness continued to benefit the performance of breakfast cereals, as some consumers viewed breakfast cereals as...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Venezuela

Operating conditions remained difficult in 2015. As a complementary product, shortages of milk in any of its presentations adversely affect consumption of hot and RTE cereals. Furthermore, with manufacturers of RTE cereals unable to avoid passing on ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Colombia

Breakfast cereals recorded total volume growth of 6% and current retail value growth of 9% in 2015. This good performance was due to rising purchase power, the increasingly hectic pace of modern life and the health and wellness trend. The increase in...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Argentina

Per capita consumption of breakfast cereals is very low in Argentina due to three main reasons: a low rate of children having breakfast at their homes (according to private sources, only 50% of children do that at school. Moreover there is a strong ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in South Korea

From October 2014, breakfast cereals declined rapidly after food poisoning bacteria was found in some products by the leading brand, Post (Dongsuh Foods Co Ltd). After the issue was known, the value of breakfast cereals almost halved month-by-month ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Canada

Breakfast cereals is expected to shrink by 1% in volume terms and by 2% in current value terms to reach 178,000 tonnes and C$1.4 billion, respectively, in retail sales in Canada in 2015. The weak performance and decline is due to a number of factors....

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Uzbekistan

Breakfast cereals products were popular for consumption at breakfast, although their popularity was limited to urban areas. Urban dwellers tend to follow Western lifestyles and have higher income levels which enable them to purchase non-conventional ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Hong Kong, China

Sales of breakfast cereals in 2015 were still driven mostly by the demand for hot cereals, with customers becoming increasingly educated about the benefits of oatmeal. As it is naturally fat-free and promotes cardiac health, which is not easily ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Kenya

The increasingly busy lifestyles of many Kenyan consumers has helped to boost growth rates in breakfast cereals in recent years. This is due to the convenience that breakfast cereals offer as consumers are able to take the cereals with them to ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Turkey

The 5% current value growth achieved in breakfast cereals in 2015 was weaker in comparison to the CAGR of 8% achieved over the review period. To a large extent, this was due to the weak performance seen in flakes, but also due to the slower growth ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Kazakhstan

Breakfast cereals illustrated marginal retail volume growth to reach 3,000 tonnes in 2015. With modern lifestyles, breakfast cereals as a quick and healthy meal gained gradual popularity among consumers in Kazakhstan. Breakfast determines the ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Ukraine

Breakfast cereals in Ukraine, especially those targeted at children, are often criticised by health protection agencies for being unhealthy and containing a high amount of sugar. However, during the second half of the review period, breakfast cereals...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Uruguay

Despite the efforts of the Ministerio de Salud Pública and some manufacturers, the breakfast habits of Uruguayans have not changed significantly in many decades. Most consumers, especially those with low incomes, continue to opt for a quick coffee ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in New Zealand

The health and wellness trend continued to influence breakfast cereals in 2015 as consumers were conscious of the nutritional value of these products, particularly their high sugar content. As the category is highly popular among children, health and...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Vietnam

In 2014-2015, the trend of health and wellness was the most prevailing trend in breakfast cereals. The majority of breakfast cereal products were advertised as providing many types of nutrition such as fibre and vitamins. Furthermore, thanks to the ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Bosnia-Herzegovina

Following some volatility during the review period, price discounts in 2015 helped stabilise demand, returning breakfast cereals to anticipated trend line. Breakfast cereals had the same growth in 2015 as in the review period. Volume performance was ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Malaysia

Breakfast cereals remained largely available through modern grocery retailers, mostly contributed by hypermarkets and, to a lesser extent, through supermarkets. However, many consumers, especially those belonging to the rural areas, still gained ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Italy

In 2014, Coop tested sales of bulk breakfast cereals in its stores, with consumers having the possibility to create their own cereal mix as they usually do in foodservice at hotels. Unit prices for these products was usually higher compared to their ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Portugal

Despite the improvement in Portugal’s macroeconomic indicators, there was still a considerable hangover from the latest economic recession and thus consumers’ propensity to save was still noticeable in 2015. Persistently high unemployment and ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Slovenia

Breakfast cereals are affected by the prevailing health and wellness trend in Slovenia, therefore consumers are looking for healthier products that are low in sugar, rich in fibre and proteins, and eco and bio options. Producers are recognising this ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Tunisia

Many Tunisian families continue to prefer breakfast cereals as their primary breakfast choice and an increasing number of consumers in the country are including breakfast cereals as an integral part of their daily diets. Therefore, the category ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in the United Arab Emirates

Even though on-the-go formats were present in breakfast cereals in 2014, companies offering these products strongly increased their presence in 2015. Although remaining a very small niche, these formats were increasingly regarded as a convenient ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Nigeria

In 2015 breakfast cereals recorded value growth of 11% due to higher demand among working professionals in particular, who chose breakfast cereals over the more time-intensive traditional breakfast meals, such as pap (a hot corn meal). Strong ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Slovakia

Breakfast cereals current value sales declined by 3% in 2015, resulting in sales of €22 million. Sales were negatively impacted by changing breakfast eating habits of Slovak consumers who increasingly preferred to eat freshly-cut fruit or had no ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Switzerland

Breakfast cereals grew in both retail volume and value terms in 2015, continuing its performance from the previous year. Breakfast cereals continued to be driven by the trend towards healthy and convenient breakfasting. The category benefited from an...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Mexico

The 8% IEPS tax, Impuesto Especial Sobre Producción y Servicios (Special Tax on Production and Services), was introduced in January 2014 on those products with a calorie content of more than 275kcal per 100g. As a result many categories within ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Cameroon

Cameroon is an important producer of corn, especially for countries in Central Africa. However, despite strong local production, there are limited facilities for processing wheat and corn in the country, hence breakfast cereals have to be imported ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in South Africa

Towards the end of the review period there was a flurry of manufacturer activity within functional RTE porridges, with these products seeking to meet consumer demand for functional nutrition in breakfast cereals. Futurelife has been available for a ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Latvia

Breakfast cereals benefitted from the image of being healthy food in 2015. As a result, people continued to migrate from other popular breakfast options, such as sandwiches, quark and eggs. Another aspect that benefitted the category is the fast and ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Spain

The main factor negatively affecting volume sales within breakfast cereals in Spain during 2015 was the recent economic crisis, which continues to impact spending patterns. As a result, the relatively high price of breakfast cereals slowed down ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Estonia

Breakfast cereals is expected to see moderate growth in 2015, with the primary growth supporter being improvement in living standards. However, the category has been facing strong maturity, especially hot cereals (porridge), which have been consumed ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Germany

Breakfast cereals continues to be a rather mature and saturated category in Germany without many opportunities for growth. Apart from that, other factors are also opposed to a more successful development in value and volume terms, which are the ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Lithuania

With more money to spend, rising quality standards and the lure of strong brands, Lithuanians allocated more money to breakfast cereals in 2015. The category also benefited from the country’s rebounding economy. Furthermore, the price range of ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in France

Breakfast cereals suffered from disparate performances in 2015 and a possible acceleration in the decline of breakfast in French eating habits, more particularly among children, the largest consumers of breakfast cereals. French consumers remained ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in the United Kingdom

Breakfast cereals was hard hit by a number of trends in the UK at the end of the review period. Firstly, consumers are increasingly eating breakfast on-the-go, with breakfast cereals facing strong competition not only from consumer foodservice ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Georgia

Breakfast traditions in Georgia can be considered to be in a transitional phase. Old fashioned breakfast dishes such as butter, honey and bread are gradually being replaced by healthier and lighter alternatives such as breakfast cereals. In 2015, ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Finland

While breakfast cereals was already a mature category, it managed to perform well in 2015 as more consumers came back to consuming breakfast cereals after abandoning the low-carb trend. Nonetheless, due to the ongoing protein boom, breakfast cereals ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Breakfast Cereals in Macedonia

In 2015 breakfast cereals in Macedonia is expected to achieve value growth of 4%, to reach value sales of MKD337 million. One of the largest category players, Kellogg Co, is making a comeback in the category and should managed to increase its value ...

Oct 2015 | US$990 | Add to cart | View details
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