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Breakfast cereals market research

Euromonitor has the world’s most comprehensive research on the breakfast cereals category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the breakfast cereals market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Breakfast cereals reports can also be purchased as part of a discounted bakery products package that includes data and analysis of three packaged food categories: breakfast cereals, cookies/biscuits, and baked goods.

Our breakfast cereals market research answer questions such as:

  • What is the market size of breakfast cereals?
  • What are the major brands in breakfast cereals?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

results

 

Country Report

Breakfast Cereals in Ecuador

As consumers are more interested in following a balanced and healthy diet, one of the main product types they have been prone to switch is breakfast cereals. This is why demand for healthier and more natural cereals has increased, because these ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Indonesia

The rising popularity of Western culture in Indonesia helped to boost growth in breakfast cereals in 2013 as more Indonesians became accustomed to eating breakfast cereals with milk for breakfast. Furthermore, breakfast cereals are perceived as being...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Bolivia

Bolivian consumers are going through social and economic changes. More women in the workforce, longer working hours and less time to prepare food or stick to traditional meal hours are all expected to have a positive effect on breakfast cereals’ ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Peru

Over the review period, consumers have been moving from sugary cereals to less-sugary alternatives, which has generated a faster growth rate projection in family cereals than in children’s cereals for 2014, 10% vs. 6% in retail volume terms. Although...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Algeria

Breakfast cereals continued to register a strong performance in Algeria due to its continued popularity as a breakfast choice among families, particularly for their children. However, there remained limited uptake in the daily consumption of cereals ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Mexico

Taking effect on 1 January 2014 a new tax called IEPS – Impuesto Especial Sobre Producción y Servicios (Special Tax Over Production and Services) imposed an 8% rate on high-calorie food, that is those products with 275kcal and above per each 100g of ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in the US

Americans continued to turn away from breakfast cereals to other breakfast alternatives in 2014. In turn, current value sales of breakfast cereals are set to decline by 2% in 2014. Consumers are turning to more convenient products such as Greek ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Estonia

Breakfast cereals will see positive growth in 2014 as value sales will be boosted by the growing purchasing power among consumers, enabling them to spend more on products in the category. While, during the recession years, consumers were concerned ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Saudi Arabia

Thanks to the growing penetration of broadcast and digital media, as well as an improving healthcare system, the overall health and wellness consciousness is expected to rise among the local population. Obesity levels have reached alarming levels ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Colombia

During 2014, breakfast cereals will grow by 4% in volume terms and by 7% in current value terms, as increases in disposable income, busier lifestyles and changes in consumption patterns are all boosting the category’s performance. Colombia has had ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Kenya

The consumption of breakfast cereals is growing in Kenya and this can be attributed to cultural changes, growth in the numbers of middle-income consumers in the country and growing disposable income levels as well as increased levels of awareness of ...

Nov 2014 | US$900 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Add to cart | View details

Global Briefing

Competing in Packaged Food: Uncovering White Space in Packaging, Product and Retail

With the packaged food market hitting saturation point in developed markets, the key challenge for brands is to identify white space: the last remaining areas of opportunity. In mature markets where spending on food is already high, Euromonitor ...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Breakfast Cereals in Ireland

Sales of breakfast cereals are valued at €219 million in 2014, an increase of just 1%. Growth in this category remains relatively slow compared to growth before the recession hit Ireland in 2008. While many will still sit down and eat their cereal in...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Morocco

Breakfast cereals are still regarded as products intended for children in Morocco. This pushed manufacturers in this category to offer new products with health and wellness features, like Fitness, Fitness Choco and Mr Kanny Slim Flakes in order to ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Dominican Republic

A new domestic cereal manufacturer, Grupo César Iglesias, has emerged in 2014 and inaugurated the country’s first plant to manufacture cornflakes. Cornflakes remain highly popular among consumers, and the company’s new brand is expected to compete ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

Food Trends in India: What Makes the Indian Market so Different?

Once one of the world’s poorest and least brand-savvy nations, India is now on its way to becoming a globally important packaged food market. With a population of over 1.2 billion and a rapidly expanding middle class eager to spend, India offers ...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Breakfast Cereals in Venezuela

In 2014 breakfast cereals will continue to record a slowdown trend in consumption, which started in 2010 as the result of the economic downturn, and has forced Venezuelans to reduce their frequency of consumption. Breakfast cereals faces strong ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in the United Kingdom

Once a static market, breakfast cereal innovation continues apace. The core focus continues to be on developing portable products, perceived to be healthy, which can be consumed on the go. These products, which often use muesli, porridge or granola, ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

14 Food Trends to Watch in 2014: Part Two

With so much happening in packaged food, identifying developments that really matter is a challenge. Euromonitor International has picked out 14 of the most influential food trends to watch in 2014, with Part Two looking at the importance of ...

Jul 2014 | US$1,200 | Add to cart | View details

Country Report

Breakfast Cereals in Serbia

Breakfast cereals are products that are relatively new in the Serbian market – they became popular over the last 10-15 years, especially amongst younger women who recognised them as a relatively healthy and cheap breakfast alternative to traditional ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Tunisia

Breakfast cereals in Tunisia are still perceived as a product destined for children. In fact, despite the convenience of certain breakfast cereals to adults, like Mr Kanny Orange and Nestlé Fitness Cereals with whole grain, these products are still ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Italy

The target customers for breakfast cereals are no longer single consumers, but the entire family. This is for two reasons: on the one hand, the recession is forcing families to save money, and given the high unit price of breakfast cereals, families ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in South Korea

In 2013, breakfast cereals saw retail value growth of 5%, to reach sales of Won251 billion, driven by family breakfast cereals with 8% retail value growth. The market size of family breakfast cereals has increased continuously, contributing 52% value...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Taiwan

Breakfast cereals is expected to record stable growth during 2013, with value sales set to increase by 4% in current terms, a slight decrease on the previous year. Senior consumers continue to provide strong demand for hot cereals, the largest ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Iran

In 2013, breakfast cereals remained a fairly small category of bakery in Iran, having only had effective presence during the review period. Awareness of these products improved continuously over the review period and the introduction of new products,...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Israel

The strong shift towards value-for-money breakfast cereals was the most significant trend in 2013 due to consumer price sensitivity and the maturity of the category. Sales of private label and plain cornflakes are expected to increase due to their ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in the Philippines

Breakfast cereals benefited from increasing health-consciousness in the Philippines, which is expected to enable it to see moderate growth in 2013. Sales are expected to jump by 7% in current value terms, to reach Ps4.1 billion, although consumption ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Malaysia

The government’s healthy living campaigns continued to spur consumers’ health consciousness in 2013. The latter is also due to consumers’ rising sophistication, especially with increased exposure to international health trends through the internet. ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Ukraine

Breakfast cereals remained a relatively small category in packaged food in Ukraine at the end of the review period. However, due to a general rise in health awareness and spending power, the emergence of health-conscious young consumers and the high ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Thailand

Retail current value sales of breakfast cereals in Thailand are predicted to grow by 10% to reach Bt1.7 billion at the end of 2013, down marginally from 2012. This was due to children’s breakfast cereals encountering a slowdown due to a shrinking ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Russia

The constantly increasing pace of life and variety of pastimes are leading an increasing number of Russians to look for easy meal solutions. Growing health concerns limit the options and are increasing the popularity of breakfast cereals. Breakfast ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in the Netherlands

Breakfast cereals in the Netherlands is expected to continue to perform well in 2013, increasing by 3% in both volume and current value sales. Compared with other Western European countries, breakfast cereals in the Netherlands is underdeveloped as ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Austria

Breakfast cereals is driven by the trend towards convenient and healthy breakfast products. On the one hand, consumers are opting for convenient products that do not require any additional preparation and can be quickly consumed in the morning, while...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Denmark

Oat flakes, which are tracked within hot cereals, remain highly popular in Denmark. Whilst some Danes will eat oat porridge for breakfast, the majority of oat flakes sold in Denmark will be consumed raw with milk and possibly with the addition of ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Vietnam

Thanks to the increasing influence of and exposure to Western cuisine and culture, Vietnamese consumers became more familiar with breakfast cereals over the review period. Furthermore, busier lifestyles also helped make breakfast cereals a good ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Turkey

In 2013, breakfast cereals registered a higher current value growth than 2012. When compared to the Western European average, the consumption of breakfast cereals in Turkey is low. However, it has been rapidly increasing as a result of urbanisation ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in India

Sustained economic growth in India has led to higher disposable incomes among consumers. Along with growing income levels, there has also been a rise in health and wellness awareness. Manufacturers of breakfast cereals have been carrying out ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in New Zealand

2013 saw the continued trend of convenient sachet offerings, typically in single-serve sizes, particularly in hot cereals. The main driver of this was the Uncle Toby’s brand, with its introduction of Oats Quick Sachets, designed as faster option for ...

Feb 2014 | US$900 | Add to cart | View details

Global Briefing

14 Food Trends to Watch in 2014: Part One

With so much happening in packaged food, identifying developments which really matter is a challenge. Euromonitor International has picked out 14 of the most influential food trends to watch in 2014, with part one examining the first four, from the ...

Feb 2014 | US$1,200 | Add to cart | View details

Country Report

Breakfast Cereals in Georgia

The breakfast cereals category saw 3% volume growth in 2013, which represented an improvement on the review period CAGR of 1%. 2013 was also distinguished by growing consumption of products in this category, as they are associated with health. This ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Japan

Amid growing awareness of health and wellness among consumers, breakfast cereals continued to grow in 2013 by registering an 8% current value increase. While breakfast cereals had long been perceived as breakfast for children, consumer perception ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Australia

Following two years of slow or negative growth, breakfast cereals had 5% value growth in 2013 whilst volume grew by 4%. This was despite a long-term trend of Australian consumers, particularly the younger generation, not having breakfast. This ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Brazil

While breakfast cereals have been traditionally associated with breakfast, increasing purchasing power, combined with a more hectic lifestyle leading consumers to look for more convenience food and snack options, is boosting sales of the category. ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in the United Arab Emirates

In 2013, consumer awareness regarding the benefits of healthier food options and an increase in on-the-go consumption were the main factors impacting demand for breakfast cereals. This was manifested by an increase in demand for health and wellness ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Switzerland

Sales of breakfast cereals in Switzerland have been highly influenced by the ongoing health and wellness trend in the country. Since breakfast cereals is generally perceived as a healthy product that offers a balanced meal, its popularity is high. ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Germany

Breakfast cereals continued to be a very mature and saturated category of packaged food in Germany which consequently was not able to offer significant opportunities for growth, neither for branded and private label manufacturers nor for retailers. ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Switzerland

Sales of breakfast cereals in Switzerland have been highly influenced by the ongoing health and wellness trend in the country. Since breakfast cereals is generally perceived as a healthy product that offers a balanced meal, its popularity is high. ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Uruguay

Breakfast cereals, with the exception of hot cereals (oatmeal) are consumed almost exclusively in mid- to high-income households and despite the efforts from the Ministerio de Salud Pública and by companies themselves, the breakfasting habits of ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Spain

In 2013, the continuation of the economic recession continued to shape the habits of Spaniards. The trend towards cocooning continued, as consumers cut back on out-of-home spending, and replaced some habits which were strongly rooted prior to the ...

Jan 2014 | US$900 | Add to cart | View details
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