Larger pack sizes will remain popular in 2024 and beyond as local consumers with constrained budgets increasingly seek value for money. Value bundles which include multipacks or cereals bundled with milk (or milk alternatives) will also become more visible in retail stores.
Retailers in Croatia have increasingly focused on the health and sustainability aspects of their brands, and this is set to continue across the forecast period. With Croatia having an alarming obesity rate, innovation in the category is likely to focus on products with a lower sugar/calorie content, as well as products enriched with vitamins and minerals.
Rising environmental concerns are expected to lead to major developments in terms of sustainable packaging for breakfast cereals in the coming years. Many companies have already begun investing in their eco-friendly image and packaging innovations, recognising that this is going to be an ongoing trend.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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