The healthy image of oatmeal will continue to attract consumers to hot cereals, particularly those with an interest in health and wellness, over the forecast period. Hot cereals are enjoyed by Dominicans of all ages and are generally prepared with hot milk, cinnamon and sugar, in addition to other ingredients or flavours, such as chocolate.
Breakfast cereals remain a popular option, especially for children. As such, children’s breakfast cereals accounts for the largest share of breakfast cereals sales, and the category is expected to continue to develop over the course of the forecast period, with players innovating with bagged product presentations to offer more affordable prices.
The consumer preference for healthier options is expected to continue over the forecast period, driving demand for products with natural ingredients, more fibre and less sugar. Sugar has become a significant concern to many local consumers, not only to avoid obesity but also to have a balanced diet as a preventative health measure.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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