With consumers having become even more health conscious since the pandemic it is likely that manufacturers will continue to focus on developing healthier formulations with less sugar and salt and more nutritious ingredients such as nuts, seeds and even superfruits. As well as making products healthier, manufacturers are also focused on offering new and innovative flavours to entice consumers to purchase their breakfast cereals.
Whilst organic products are struggling in many sectors, there are still some smaller French manufacturers of breakfast cereals who are seeing success with their organic ranges. These include Funky veggie which offers an organic chocolate biscuit granola, and T & C which offers a wide range of organic muesli and flakes.
Bulk buying opportunities are increasing for breakfast cereals. As part of the initiative for retailers to offer 20% of their products in bulk by 2025, many supermarkets are now offering both branded and private label products through bulk dispensers.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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