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Country Report

India Flag Breakfast Cereals in India

| Pages: 53

Price: US$990

About this Report

Executive Summary

TRENDS

  • Breakfast cereals witnessed current value growth of 25% in 2014. The primary consumers for breakfast cereals continued to be urban consumers. This was because urban consumers prefer a fast arrangement for breakfast due to their lifestyles, and breakfast cereals, especially flakes, provide exactly that. Hence, flakes, and particularly corn flakes in India were very popular for exactly this reason in 2014.

COMPETITIVE LANDSCAPE

  • Kellogg India Ltd maintained its leadership of breakfast cereals with 37% value share in 2014. This was observed as Kellogg as a brand enjoyed first mover advantage in India. The company introduced the concept of breakfast cereals in India, and hence continued to enjoy the sales due its well established brand value.

PROSPECTS

  • Breakfast cereals is expected to grow by a value CAGR of 13% at constant 2014 prices during the forecast period. This will be driven by muesli, which is expected to grow by a value CAGR of 17% at constant 2014 prices. Muesli was still relatively new in India, and consumers received it really well. Hence, the growth opportunity for the same is very high, as its retail distribution and availability both were still nascent.

COMPETITIVE LANDSCAPE

  • Packaged foods in east and northeast India continue to be dominated by domestic and local players. As consumers prefer to eat at home and prepare their own meals, packaged food manufacturers do not have a very strong hold in northeast India. Furthermore, eating habits and cuisine remain very different in east and northeast India, where the primary diet consists of rice. However, the majority of the population continues to consume unpackaged rice.

PROSPECTS

  • Value sales in east and north east India are expected to grow at a constant 2014 price value CAGR of 7% over the forecast period. Growth will be fuelled by pasta sauces, olive oil and nut and seed based spreads. These packaged foods continue to have a niche presence in east and northeast regions, with sales being limited to cities and growth opportunities thus being quite high.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Breakfast cereals in India?
  • What are the major brands in India?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Breakfast Cereals in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Breakfast Cereals by Category: Volume 2009-2014
  • Table 2 Sales of Breakfast Cereals by Category: Value 2009-2014
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2010-2014
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2011-2014
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2009-2014
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2014-2019
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2014-2019
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2014-2019

Packaged Food in India - Industry Context

EXECUTIVE SUMMARY

Packaged foods enjoys strong growth in 2014

Health and wellness becomes key to positioning of manufacturers

Domestic manufacturers continue to dominate packaged foods

Traditional grocery retailers remains leading retail channel

Changing lifestyles to drive packaged food growth

KEY TRENDS AND DEVELOPMENTS

Rising incidence of lifestyle diseases drives consumers to healthier foods

Urbanisation fuels growth within packaged food

Rural India continues to offer growth opportunities to manufacturers

Premiumisation continues to attract consumers

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

COMPETITIVE LANDSCAPE

PROSPECTS

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 27 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 37 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 47 Sales of Packaged Food by Category: Value 2009-2014
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 50 Sales of Packaged Food by Region: Value 2009-2014
  • Table 51 Sales of Packaged Food by Region: % Value Growth 2009-2014
  • Table 52 Sales of Packaged Food by Rural vs Urban: % Value 2014
  • Table 53 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 54 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 55 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 56 Penetration of Private Label by Category: % Value 2009-2014
  • Table 57 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 58 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 59 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 61 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 62 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Breakfast Cereals
    • Hot Cereals
    • RTE Cereals
      • Children's Breakfast Cereals
      • Family Breakfast Cereals
        • Flakes
        • Muesli
        • Other RTE Cereals

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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