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Country Report

India Flag Breakfast Cereals in India

| Pages: 64

Price: US$900

About this Report

Executive Summary

TRENDS

  • Sustained economic growth in India has led to higher disposable incomes among consumers. Along with growing income levels, there has also been a rise in health and wellness awareness. Manufacturers of breakfast cereals have been carrying out campaigns highlighting the positive health benefits of their products. As a result, Indian consumers are gradually realising the importance and benefits of functional breakfast cereals, such as high-fibre products aiding weight maintenance, and products high in wholegrain content being beneficial to the heart. As a result consumers who are health conscious are replacing their traditional Indian breakfast with a bowl of functional breakfast cereals in order to maintain good health.

COMPETITIVE LANDSCAPE

  • Kellogg with an anticipated retail value share of 39% was the leading player in the Indian breakfast cereals category in 2013. It was followed by Bagrry's with 17% and Frito-Lay with an anticipated 11%. All the leading players are focusing on launching India-specific products, which suit the tastes and preferences of local consumers.

PROSPECTS

  • Breakfast cereals is expected to continue growing, by a CAGR of 22% in constant value terms over the forecast period. Growing awareness of the health benefits associated with breakfast cereals along with the rising health and wellness trend among Indian consumers in general, will drive sales of breakfast cereals. Leading players, such as Kellogg, Frito-Lay and Bagrry's, are expected to continue carrying out consumer awareness programmes regarding the health benefits associated with breakfast cereals over the forecast period. Rapid urbanisation and growth of modern retail outlets will also help propel sales of breakfast cereals.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast Cereals industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast Cereals industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast Cereals in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Breakfast Cereals in India?
  • What are the major brands in India?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Breakfast Cereals in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Breakfast Cereals by Category: Volume 2008-2013
  • Table 2 Sales of Breakfast Cereals by Category: Value 2008-2013
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2009-2013
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2010-2013
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2008-2013
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2012-2017
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2012-2017
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2012-2017

Packaged Food in India - Industry Context

EXECUTIVE SUMMARY

Robust growth in packaged food in 2013

Rural plays a big role in growth

Domestic players stood firm against multinationals

Traditional channels continue to dominate distribution

Rosy picture ahead for packaged food

KEY TRENDS AND DEVELOPMENTS

Premiumisation in impulse and indulgence products

Rural is the next urban for food manufacturers

Digital media used for marketing in promotions

Consumer foodservice industry drives retail sales

Adults are the new target audience

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 27 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 37 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 47 Sales of Packaged Food by Category: Value 2008-2013
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 50 Sales of Packaged Food by Region: Value 2008-2013
  • Table 51 Sales of Packaged Food by Region: % Value Growth 2008-2013
  • Table 52 Sales of Packaged Food by Rural vs Urban: % Value 2013
  • Table 53 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 54 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 55 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 56 Penetration of Private Label by Category: % Value 2008-2013
  • Table 57 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 58 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 59 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 61 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 62 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Breakfast Cereals
    • Hot Cereals
    • RTE Cereals
      • Children's Breakfast Cereals
      • Family Breakfast Cereals
        • Flakes
        • Muesli
        • Other RTE Cereals

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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