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Country Report

India Flag Breakfast Cereals in India

| Pages: 34

Price: US$990

About this Report

Executive Summary

TRENDS

  • Growing health and wellness awareness was one of the key trends which drove sales of breakfast cereals in 2015. Consumers are looking for healthier alternatives to traditional Indian breakfasts and moving towards breakfast cereals, especially oats which are considered to be healthier and more nutritious. The major bulk of consumption of breakfast cereals happens in Tier-1 and Tier-2 cities because of the long working hours and the increased share of working women, which is pushing them to look for faster arrangements for breakfast.

COMPETITIVE LANDSCAPE

  • Kellogg India Ltd continued to lead breakfast cereals with a value share of 37% in 2015 as it enjoys first-mover advantage. The company has the widest product range and a strong distribution network. Kellogg’s drives changes in consumer behaviour through its advertising campaigns, which is benefiting the entire industry. The company dominates sales of flakes and has a value share of practically 100% in children’s breakfast cereals.

PROSPECTS

  • Growing awareness of the health benefits associated with breakfast cereals, along with a rising health and wellness trend among Indian consumers in general, will drive sales of breakfast cereals. The breakfast cereals industry is expected to grow at a value CAGR of 13% at constant 2015 prices during the forecast period. The growth of breakfast cereals will be mainly driven by hot cereals which is expected to grow at CAGR of 15% at constant 2015 prices. Hot cereals, including oats, are available in various flavours and are considered to be more nutritious compared to flakes which have sugar content.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Breakfast cereals in India?
  • What are the major brands in India?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Breakfast Cereals in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Breakfast Cereals by Category: Volume 2010-2015
  • Table 2 Sales of Breakfast Cereals by Category: Value 2010-2015
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2011-2015
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2012-2015
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2015-2020
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2015-2020

Packaged Food in India - Industry Context

FOODSERVICE

CATEGORY DATA

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 18 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 19 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 20 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 21 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 22 Sales of Packaged Food by Category: Value 2010-2015
  • Table 23 Sales of Packaged Food by Category: Value 2010-2015
  • Table 24 Sales of Packaged Food by Category: Value 2010-2015
  • Table 25 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 26 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 27 Sales of Packaged Food by Region: Value 2010-2015
  • Table 28 Sales of Packaged Food by Region: % Value Growth 2010-2015
  • Table 29 Sales of Packaged Food by Rural vs Urban: % Value 2015
  • Table 30 Sales of Packaged Food by City: Value 2010-2015
  • Table 31 Sales of Packaged Food by City: % Value Growth 2010-2015
  • Table 32 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 33 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 34 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 35 Penetration of Private Label by Category: % Value 2010-2015
  • Table 36 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 37 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 38 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 39 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 41 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 42 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 43 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 44 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Packaged Food in India - Industry Context

EXECUTIVE SUMMARY

Improved lifestyles support packaged food sales

Ban on instant noodle brands makes manufacturers more cautious

Domestic players emerge as winners

Internet retailing gaining momentum

Health and wellness trend supports forecast growth

KEY TRENDS AND DEVELOPMENTS

FSSAI and ban on instant noodle brands

Internet retailing is an urban phenomenon

Consumer foodservice will fuel packaged food growth

Health and wellness, organic and natural products still in nascent stage

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 45 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 46 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 47 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 48 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 49 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 50 Sales of Packaged Food by Category: Value 2010-2015
  • Table 51 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 52 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 53 Sales of Packaged Food by Region: Value 2010-2015
  • Table 54 Sales of Packaged Food by Region: % Value Growth 2010-2015
  • Table 55 Sales of Packaged Food by Rural vs Urban: % Value 2015
  • Table 56 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 57 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 58 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 59 Penetration of Private Label by Category: % Value 2010-2015
  • Table 60 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 61 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 62 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 63 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 64 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 65 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Breakfast Cereals
    • Hot Cereals
    • RTE Cereals
      • Children's Breakfast Cereals
      • Family Breakfast Cereals
        • Flakes
        • Muesli
        • Other RTE Cereals

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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