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Country Report

Ireland Flag Breakfast Cereals in Ireland

| Pages: 57

Price: US$900

About this Report

Executive Summary

TRENDS

  • Sales of breakfast cereals are valued at €219 million in 2014, an increase of just 1%. Growth in this category remains relatively slow compared to growth before the recession hit Ireland in 2008. While many will still sit down and eat their cereal in the morning, there are others who are opting for more convenient breakfast options and with a flood of new products, such as breakfast biscuits, sales of breakfast cereals continue to be relatively slow.

COMPETITIVE LANDSCAPE

  • Kellogg Co of Ireland Ltd continues to be the overall category leader with a value share of 38%. However, the company’s share continues to fall due to the decline in overall sales of RTE cereals, particularly children’s breakfast cereals, where the Kellogg’s brand has been so strong in the past. Having said that, the wide range of product offerings and its number one selling Special K brand is continuing to see an increase in value sales.

PROSPECTS

  • Breakfast cereals is expected to reach value sales of €227 million by the end of the forecast period, recording a value CAGR of 1% at constant 2014 prices. Sales are expected to remain in slight decline within RTE cereals. However, growth in hot cereals will continue to drive value sales in this category, albeit at a slower rate compared to the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast Cereals industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast Cereals industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast Cereals in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Breakfast Cereals in Ireland?
  • What are the major brands in Ireland?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Breakfast Cereals in Ireland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Breakfast Cereals by Category: Volume 2009-2014
  • Table 2 Sales of Breakfast Cereals by Category: Value 2009-2014
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2010-2014
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2011-2014
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2009-2014
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2014-2019
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2014-2019
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2014-2019

Breakfast Cereals in Ireland - Company Profiles

Tesco Ireland Ltd in Packaged Food (Ireland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Tesco Ireland Ltd: Key Facts
  • Summary 2 Tesco Ireland Ltd: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 3 Tesco Ireland Ltd: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 4 Tesco Ireland Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 Tesco Ireland Ltd: Competitive Position 2013

Valeo Foods Ltd in Packaged Food (Ireland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Valeo Foods Ltd: Key Facts
  • Summary 7 Valeo Foods Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Valeo Foods Ltd: Competitive Position 2014

Packaged Food in Ireland - Industry Context

EXECUTIVE SUMMARY

Economic fortunes improving, boosting sales of packaged food

Innovation driving sales and slowing down private label growth

Branding and marketing remain the major focuses for packaged food manufacturers

Supervalu’s rebranding increases Irish retail market share

Static growth expected with private label in the ascendant

KEY TRENDS AND DEVELOPMENTS

Economy showing signs of recovery as consumer confidence returns

New product developments and innovation driving growth

Health and wellness and indulgence continue to attract consumer attention

Horsemeat scandal gone but not forgotten

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 27 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 37 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 47 Sales of Packaged Food by Category: Value 2009-2014
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 50 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 51 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 53 Penetration of Private Label by Category: % Value 2009-2014
  • Table 54 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Breakfast Cereals
    • Hot Cereals
    • RTE Cereals
      • Children's Breakfast Cereals
      • Family Breakfast Cereals
        • Flakes
        • Muesli
        • Other RTE Cereals

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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