print

Country Report

Ireland Flag Breakfast Cereals in Ireland

| Pages: 61

Price: US$900

About this Report

Executive Summary

TRENDS

  • Breakfast cereals is set to experience 2% growth in value terms in 2013, despite many threats to this category. Despite the low rate of growth, this category in particular is experiencing a significant threat from private label alternatives, particularly from discounters Lidl and Aldi, which are offering similar products at a lower cost for cash-strapped consumers.

COMPETITIVE LANDSCAPE

  • Kellogg continues to lead in terms of brand sales in 2013 with an anticipated 39% value share, followed by Weetabix and Flahavan with 12% and 10%, respectively. Kellogg sustained its leading position due to the large number of products it has that are available in the market. Its strongest brand is Special K, which continues to benefit from strong developments and variations. This has enabled it to remain popular among those seeking healthy options for breakfast. However, there was a slight decline in its value share which it lost to more popular cereal options.

PROSPECTS

  • Breakfast cereals is expected to record a CAGR of 1% in constant value terms over the forecast period. Sales are expected to continue to grow year on year due to improvements in product offerings. All categories are expected to return to growth over the forecast period due to an upturn in the Irish economy. However, many consumers will continue to buy lower-priced products and private label as their quality continues to improve to the level of their branded counterparts.

Samples (FAQs about samples):

doc_pdf.png Sample Breakfast Cereals Market Research Report

doc_excel_table.png Sample Breakfast Cereals Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast Cereals industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast Cereals industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast Cereals in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Breakfast Cereals in Ireland?
  • What are the major brands in Ireland?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Given mounting concerns over childhood obesity, what does the future hold for children’s breakfast cereal?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Breakfast Cereals in Ireland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Breakfast Cereals by Category: Volume 2008-2013
  • Table 2 Sales of Breakfast Cereals by Category: Value 2008-2013
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2009-2013
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2010-2013
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2008-2013
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2012-2017
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2012-2017
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2012-2017

Breakfast Cereals in Ireland - Company Profiles

Musgrave Ltd

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Musgrave Ltd: Key Facts
  • Summary 2 Musgrave Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Tesco Ireland Ltd

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Tesco Ireland Ltd: Key Facts
  • Summary 4 Tesco Ireland Ltd: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 5 Tesco Ireland Ltd: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 6 Tesco Ireland Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 Tesco Ireland Ltd: Competitive Position 2013

Packaged Food in Ireland - Industry Context

EXECUTIVE SUMMARY

Turning the corner

Horsemeat exposed

Challenging competitive environment remains in effect

Discounters gain ground

Slow but steady outlook

KEY TRENDS AND DEVELOPMENTS

Economic conditions improving, though not as quickly as anticipated

Horsemeat scandal has lasting impact

Value and cost concerns appear to be here to stay

Pack size getting bigger and yet smaller, too

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 27 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 37 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 47 Sales of Packaged Food by Category: Value 2008-2013
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 50 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 51 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 53 Penetration of Private Label by Category: % Value 2008-2013
  • Table 54 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Breakfast Cereals
    • Hot Cereals
    • RTE Cereals
      • Children's Breakfast Cereals
      • Family Breakfast Cereals
        • Flakes
        • Muesli
        • Other RTE Cereals

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here