Over the forecast period breakfast cereals in Portugal will be defined by a continued focus on healthier products. The perception of breakfast cereals as being potentially unhealthy has led manufacturers to prioritise the development of products with reduced or zero sugar content, the avoidance of palm, sunflower, and soy oils, and the exclusion of artificial sweeteners.
The forecast period is likely to see a continued rise in the prices of breakfast cereals, prompting consumers to increasingly turn to private label products for more affordable options. Branded manufacturers, faced with this challenge, are expected to further explore the health and wellbeing segment as a differentiation strategy.
Manufacturers in breakfast cereals in Portugal are increasingly leveraging consumer promotions, such as monetary prizes and exclusive experiences, to boost brand sales and create added value. Notable examples include Nestlé's initiative offering financial rewards to families and Kellogg's promotion of trips to NBA games.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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