In the forecast period, the growth of breakfast cereals will continue to be influenced by health and wellness trends. Considerations under this trend will ultimately revolve around adjusting to diverse consumer lifestyles.
With snacking occasions evolving and converging across mealtimes, the related impact is expected to fuel the growth potential for breakfast cereals in the forecast period. In addition to health-led customisation, consumers are also seeking out convenient customisable meals.
While sustainability may not be top of mind for consumers when it comes to breakfast cereals, it will continue to be a concern for producers in terms of rising production costs. As political tensions continue to add instability to global grain supplies (amongst other staple ingredients), soil quality is further straining supply chains.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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