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Company Profile

Brinker International Inc in Consumer Foodservice

Aug 2010

Price: $525

About this Report

About this Report

Euromonitor International's report on Brinker International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.

Company and market share data provide a detailed look at the financial position of Brinker International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Brinker International Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Brinker International Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key Company Facts

  • Strategic Evaluation

SWOT – Brinker International Inc

  • Strategic Evaluation

Key Strategic Objectives and Challenges

  • Strategic Evaluation

Operating and Franchise Structure

  • Strategic Evaluation

Technology and Distribution

  • Strategic Evaluation

Competitive Positioning

Brinker International Loses Ground Against Category

  • Competitive Positioning

Casual Dining Operators See Little Change in Ranking

  • Competitive Positioning

Category Fragmentation

  • Competitive Positioning

Competitors Increase Pressure

  • Competitive Positioning

Casual Dining Price Wars

  • Competitive Positioning

Market Assessment

Limited Growth Potential for Casual Dining

  • Market Assessment

Perfect Storm

  • Market Assessment

Market Forecast by Category

  • Market Assessment

Growth Through Modified Concept

  • Market Assessment

Geographic Opportunities

International Opportunities Remain

  • Geographic Opportunities

Brand Strategy

Brinker Brands – Casual Dining with a Narrower Focus

  • Brand Strategy

Chili's – Brinker's Flagship Brand

  • Brand Strategy

Other Flavours Spice Up the Brinker Portfolio …

  • Brand Strategy

Recommendations

Everyday Opportunities to Capture Market

  • Recommendations

Samples

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