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Company Profile

Brinker International Inc in Consumer Foodservice

Mar 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Brinker International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.

Company and market share data provide a detailed look at the financial position of Brinker International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Brinker International Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Brinker International Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Key Findings

Key company facts

Improvements in 2012

SWOT: Brinker International Inc

Key strategic objectives and challenges

Operating structure

Competitive Positioning

Hit by economic downturn

Fast food strongly represented among global top 10 CFS players

Category fragmentation

Chili’s among the weaker performers

Competition from fast casual

Market Assessment

Recovery for full-service restaurants in 2010

Asian demand remains decisive

Casual dining chains will need to look abroad for growth

Category and Geographic O pportunities

Brinker banks on BRIC markets for long-term growth

Category and Geographic Opportunities

Brinker enters Brazil

Russia also a focus market

India offers long-term opportunity

China also on Brinker’s radar

Continued growth opportunities in the US

Brand Strategy

Brinker: International presence but 90% of outlets in the US

Emphasising everyday value

NPD 2011/2012

R ecommendations

Key recommendations

Samples

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