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Company Profile

Brinker International Inc in Consumer Foodservice

Mar 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Brinker International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.

Company and market share data provide a detailed look at the financial position of Brinker International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Brinker International Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Brinker International Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Key Findings

Key company facts

  • Key Findings

Improvements in 2012

  • Key Findings

SWOT: Brinker International Inc

  • Key Findings

Key strategic objectives and challenges

  • Key Findings

Operating structure

  • Key Findings

Competitive Positioning

Hit by economic downturn

  • Competitive Positioning

Fast food strongly represented among global top 10 CFS players

  • Competitive Positioning

Category fragmentation

  • Competitive Positioning

Chili’s among the weaker performers

  • Competitive Positioning

Competition from fast casual

  • Competitive Positioning

Market Assessment

Recovery for full-service restaurants in 2010

  • Market Assessment

Asian demand remains decisive

  • Market Assessment

Casual dining chains will need to look abroad for growth

  • Market Assessment

Category and Geographic O pportunities

Brinker banks on BRIC markets for long-term growth

  • Category and Geographic O pportunities

Category and Geographic Opportunities

Brinker enters Brazil

  • Category and Geographic Opportunities

Russia also a focus market

  • Category and Geographic Opportunities

India offers long-term opportunity

  • Category and Geographic Opportunities

China also on Brinker’s radar

  • Category and Geographic Opportunities

Continued growth opportunities in the US

  • Category and Geographic Opportunities

Brand Strategy

Brinker: International presence but 90% of outlets in the US

  • Brand Strategy

Emphasising everyday value

  • Brand Strategy

NPD 2011/2012

  • Brand Strategy

R ecommendations

Key recommendations

  • R ecommendations

Samples

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