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Company Profile

Bristol-Myers Squibb Co in Consumer Health

Jun 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Bristol-Myers Squibb Co delivers a detailed strategic analysis of the company's business, examining its performance in the Vitamins and Dietary Supplements market and the global economy.

Company and market share data provide a detailed look at the financial position of Bristol-Myers Squibb Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Bristol-Myers Squibb Co This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Bristol-Myers Squibb Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Vitamins and Dietary Supplements research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Cost reductions help drive profitability

  • Strategic Evaluation

SWOT – Bristol-Myers Squibb Co

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Bristol-Myers Squibb – failing to keep pace

  • Competitive Positioning

Consumer health remains fragmented

  • Competitive Positioning

Bristol-Myers Squibb sales led by analgesics

  • Competitive Positioning

Bristol-Myers Squibb present in the right markets

  • Competitive Positioning

Sale of key brands

  • Competitive Positioning

Bristol-Myers must make choice

  • Competitive Positioning

Geographic Opportunities

Disparate presence at regional level

  • Geographic Opportunities

Mixed results in the French market

  • Geographic Opportunities

VDS products to outperform in France

  • Geographic Opportunities

Experiencing share decline in China

  • Geographic Opportunities

VDS dominates consumer health growth in China

  • Geographic Opportunities

Absence from analgesics will leave company trailing

  • Geographic Opportunities

Analgesics lead growth

  • Geographic Opportunities

Product Opportunities

Bristol-Myers Squibb – conservative expansion more likely

  • Product Opportunities

Expand strategically in analgesics

  • Product Opportunities

Create umbrella brand with Theragran

  • Product Opportunities

Expand Tempra into new markets in child-specific health

  • Product Opportunities

Brand and Private Label Strategy

Consumer health portfolio in decline

  • Brand and Private Label Strategy

Efferalgan – dependence on French market

  • Brand and Private Label Strategy

Operations

R&D infrastructure underlines true focus

  • Operations

Recommendations

Key recommendations

  • Recommendations

Samples

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