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Company Profile

Bristol-Myers Squibb Co in Packaged Food

May 2010

Price: US$525

About this Report

About this Report

Euromonitor International's report on Bristol-Myers Squibb Co delivers a detailed strategic analysis of the company's business, examining its performance in the Baby Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Bristol-Myers Squibb Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Bristol-Myers Squibb Co This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Bristol-Myers Squibb Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Baby Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Strategic Evaluation

BMS – a BioPharma Leader with Interest in Baby Food

  • Strategic Evaluation

Currency Fluctuations, Organic Growth in Emerging Markets

  • Strategic Evaluation

SWOT – BMS

  • Strategic Evaluation

Key Strategic Objectives & Challenges

  • Strategic Evaluation

Competitive Positioning

BMS – an Expert in Baby Food

  • Competitive Positioning

Organic Growth Behind BMS’s Third Place Ranking

  • Competitive Positioning

Market Assessment

Milk Formula Dominates BMS’s Baby Food Sales

  • Market Assessment

Birth Rates and Health Campaigns Influence BMS’s Sales

  • Market Assessment

Baby Food Category Opportunities

Top Players Outperform Market With Acquisitions

  • Baby Food Category Opportunities

Consolidation in Baby Food

  • Baby Food Category Opportunities

Top Performing Baby Food Markets

  • Baby Food Category Opportunities

North America – Contraction in Milk Formula

  • Baby Food Category Opportunities

Chinese Parents Shift to Foreign Brands in Milk Formula

  • Baby Food Category Opportunities

Latin America – Focus on Mexican Toddler Category

  • Baby Food Category Opportunities

Middle East & Africa – Focus on Saudi Arabia

  • Baby Food Category Opportunities

Western Europe – France to Post Strongest Growth

  • Baby Food Category Opportunities

Meal Replacement Products Category Opportunities

US and India Offer Strongest Growth

  • Meal Replacement Products Category Opportunities

Convalescence Products in Brazil

  • Meal Replacement Products Category Opportunities

Dairy Products Category Opportunities

Functional Products for BMS in Drinking Milk Products

  • Dairy Products Category Opportunities

Brand Strategy

Enfamil Flagship Brand

  • Brand Strategy

Over-Reliance on Weakening North American Market

  • Brand Strategy

Enfagrow – Benefits from Melamine Scandal in China

  • Brand Strategy

Regional Strength in Convalescence and Drinking Milk

  • Brand Strategy

Recommendations

Reduce Reliance on North America and Focus on Toddlers

  • Recommendations

Samples

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