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Company Profile

Bristol-Myers Squibb in Packaged Food

May 2010

Price: US$525

About this Report

About this Report


Euromonitor International's report on Bristol-Myers Squibb Co delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Bristol-Myers Squibb Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Bristol-Myers Squibb Co This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Bristol-Myers Squibb Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Introduction

Scope

Strategic Evaluation

BMS – a BioPharma Leader with Interest in Baby Food

Currency Fluctuations, Organic Growth in Emerging Markets

SWOT – BMS

Key Strategic Objectives & Challenges

Competitive Positioning

BMS – an Expert in Baby Food

Organic Growth Behind BMS’s Third Place Ranking

Market Assessment

Milk Formula Dominates BMS’s Baby Food Sales

Birth Rates and Health Campaigns Influence BMS’s Sales

Baby Food Category Opportunities

Top Players Outperform Market With Acquisitions

Consolidation in Baby Food

Top Performing Baby Food Markets

North America – Contraction in Milk Formula

Chinese Parents Shift to Foreign Brands in Milk Formula

Latin America – Focus on Mexican Toddler Category

Middle East & Africa – Focus on Saudi Arabia

Western Europe – France to Post Strongest Growth

Meal Replacement Products Category Opportunities

US and India Offer Strongest Growth

Convalescence Products in Brazil

Dairy Products Category Opportunities

Functional Products for BMS in Drinking Milk Products

Brand Strategy

Enfamil Flagship Brand

Over-Reliance on Weakening North American Market

Enfagrow – Benefits from Melamine Scandal in China

Regional Strength in Convalescence and Drinking Milk

Recommendations

Reduce Reliance on North America and Focus on Toddlers

Samples

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