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Company Profile

British Airways Plc in Travel and Tourism

Jul 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Bemis Co Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Travel and Tourism market and the global economy.

Company and market share data provide a detailed look at the financial position of Bemis Co Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Bemis Co Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Bemis Co Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Travel and Tourism research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment

Weak hedging

Brand portfolio

SWOT – British Airways Plc

Key strategic objectives and challenges

Competitive Positioning

Global competitive performance

Global ranking

The merger

Regional performance

Increasing code sharing

Air passenger duty

Category and Geographic Opportunities

Middle East - friend or foe for expansion

Back to Morocco

Regional expansion

Focus on high-end passengers

Growing acquisition appetites

Competition intensifies

Brand Strategy

Brand strategy at a glance

Brand relaunch

More mobile exposure

New campaigns

Luring business travellers

Operations

Agreement with the union

Shifting capacity to Madrid hub

New perks offered

BA and Diageo

Biofuel use

New fleet

Recommendations

Bigger exposure

Definitions

Definitions

Samples

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