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Company Profile

British Airways Plc in Travel and Tourism

Jul 2010

Price: $525

About this Report

About this Report

Euromonitor International's report on British Airways Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Travel and Tourism market and the global economy.

Company and market share data provide a detailed look at the financial position of British Airways Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of British Airways Plc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of British Airways Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Travel and Tourism research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key Company Facts

  • Strategic Evaluation

Financial Assessment

  • Strategic Evaluation

Challenging Operating Environment

  • Strategic Evaluation

SWOT – British Airways Plc

  • Strategic Evaluation

Key Strategic Objectives and Challenges

  • Strategic Evaluation

Competitive Positioning

Performance versus Global Air Industry

  • Competitive Positioning

British Airways Not a Bright 2009

  • Competitive Positioning

Industrial Action Cripples BA

  • Competitive Positioning

Strikes and Ash in 2010

  • Competitive Positioning

Global Airline Ranking

  • Competitive Positioning

Top 10 Airlines

  • Competitive Positioning

Merger with Iberia

New International Airlines Group

  • Merger with Iberia

Creating the Third Largest Airline in Europe

  • Merger with Iberia

New Global Ranking

  • Merger with Iberia

Major Competitors

  • Merger with Iberia

International Airlines Group Strengths and Weaknesses

  • Merger with Iberia

Geographic Opportunities

Expansion in the Middle East

  • Geographic Opportunities

Africa and Latin America to Come

  • Geographic Opportunities

Brand Strategy

Crisis Strategy

  • Brand Strategy

Loyalty Programmes

  • Brand Strategy

Operations

Wider Distribution Efforts

  • Operations

Cabin Changes

  • Operations

Boost for Ancillary Revenues

  • Operations

Recommendations

Improving Financial and Brand Standing

  • Recommendations

Samples

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