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Company Profile

British American Tobacco Plc in Tobacco

Nov 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on British American Tobacco Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Tobacco market and the global economy.

Company and market share data provide a detailed look at the financial position of British American Tobacco Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of British American Tobacco Plc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of British American Tobacco Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Tobacco research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment: Strong sales and profit growth

Volume and profit analysis by region

Latest results 2012 (first half)

SWOT: British American Tobacco Plc

Key strategic objectives and challenges

Competitive Positioning

BAT versus the global cigarettes market

BAT in context: Global companies

Regional share comparisons in 2011

BAT: Recent merger, acquisition and joint venture activity

BAT and Imperial: Tobacco’s next (and last) blockbuster deal?

Operations

Operations: Recent developments

BAT: Factory footprint in 2011

BAT: Associate companies and regional restructuring

Market Assessment

Regional positioning and growth prospects

BAT category comparisons

Category and Geographic Opportunities

Category growth comparisons into the future

BAT and the future of cigarettes

Cigarettes innovation: Five latest trends

Filter innovation: Flavour capsules

Making the case for natural tobacco

BAT in RYO: Well set but complacency is a danger

BAT smokeless tobacco: Without access to the US, a limited future

BAT: Nicoventures and alternative nicotine devices

Geographic Opportunities

BAT: Regional shares and leading brands 2011

Global tobacco opportunities: State and private companies

BAT market focus: Brazil

BAT market focus: Indonesia

Brand Strategy

Multinational brands by price band

BAT: Overall portfolio performance

BAT: Top five brands’ performance

Pall Mall’s performance in its top 10 markets

Pall Mall: Premiumising economy

Kent: 10% volume growth in 2011

Dunhill: Above-premium brand supported by innovation

Plain packaging on the horizon for BAT

Recommendations

BAT: Outlook and recommendations

Report Definitions

Definitions

Samples

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