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Company Profile

British American Tobacco Plc in Tobacco

Dec 2011

Price: $525

About this Report

About this Report

Euromonitor International's report on British American Tobacco Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Smoking Tobacco market and the global economy.

Company and market share data provide a detailed look at the financial position of British American Tobacco Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of British American Tobacco Plc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of British American Tobacco Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Smoking Tobacco research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment: Sales and profits growth

  • Strategic Evaluation

Volume and profit analysis by region

  • Strategic Evaluation

Latest results: Profits driven by Asia (second quarter 2011)

  • Strategic Evaluation

SWOT: British American Tobacco Plc

  • Strategic Evaluation

BAT: Key strategic objectives and challenges

  • Strategic Evaluation

BAT: Share growth in key segments

  • Strategic Evaluation

Competitive Position

BAT versus the global tobacco market

  • Competitive Position

Company context: Global cigarettes market

  • Competitive Position

BAT competitive advantage

  • Competitive Position

Acquisition activities: BAT

  • Competitive Position

Acquisition activities: Do they always work?

  • Competitive Position

Regional share comparisons 2010 (leading regional brand shown)

  • Competitive Position

Market Assessment

Category comparison for BAT

  • Market Assessment

Cigarettes: Future regional opportunities

  • Market Assessment

Operations

Recent developments

  • Operations

BAT: Factory footprint 2010

  • Operations

BAT: Associate companies and regional restructuring

  • Operations

Category Opportunities

BAT in the cigars market: Declining

  • Category Opportunities

Smokeless strategies and beyond

  • Category Opportunities

Geographic Opportunities

BAT: Regional analysis 2010

  • Geographic Opportunities

Global tobacco opportunities: State and private companies

  • Geographic Opportunities

BAT expansion wish list: Private companies

  • Geographic Opportunities

BAT: Expansion possibilities via privatisations

  • Geographic Opportunities

BAT in Asia Pacific

  • Geographic Opportunities

Asia Pacific: Main cigarettes markets by leading company

  • Geographic Opportunities

BAT: Strong in developing countries

  • Geographic Opportunities

BAT in Latin America: Opportunity to replace local with GDBs

  • Geographic Opportunities

Brand Strategy

BAT: Second to PMI

  • Brand Strategy

BAT: Brand performance and strategy

  • Brand Strategy

BAT: Main brands led by mid-priced offer

  • Brand Strategy

Dunhill: One of the two premium GDBs

  • Brand Strategy

Kent: Innovation-driven success

  • Brand Strategy

Pall Mall: VFM brand grows to third biggest in the world

  • Brand Strategy

Lucky Strike: Click & Roll

  • Brand Strategy

BAT: NPDs pushing back the innovation envelope

  • Brand Strategy

BAT: NPDs pushing back the marketing envelope

  • Brand Strategy

Outlook

BAT outlook: Strategic assessment

  • Outlook

BAT: Challenges ahead but positives outweigh negatives

  • Outlook

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