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Company Profile

Brown-Forman Corp in Alcoholic Drinks

Feb 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Brown-Forman Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.

Company and market share data provide a detailed look at the financial position of Brown-Forman Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Brown-Forman Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Brown-Forman Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Growing international presence

  • Strategic Evaluation

SWOT – Brown-Forman Corp

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Organic growth drives Brown-Forman’s performance

  • Competitive Positioning

Spirits affected by fallout from recession

  • Competitive Positioning

Global spirits consolidation continues

  • Competitive Positioning

Market Assessment

North America and Western Europe still dominate volumes

  • Market Assessment

Brown-Forman well placed to grow

  • Market Assessment

Category and Market Assessment

Limited category strength leaves Brown-Forman in fifth

  • Category and Market Assessment

Brown-Forman leading the way in bourbon/other US whiskey

  • Category and Market Assessment

Export markets key to bourbon/other US whiskey growth

  • Category and Market Assessment

Bourbon/other US whiskey ripe for international expansion

  • Category and Market Assessment

Potential in Brazil for Jack Daniel’s

  • Category and Market Assessment

Canadian whisky offers little more than route to market

  • Category and Market Assessment

Reliance in Eastern Europe hits Brown-Forman in vodka

  • Category and Market Assessment

Vodka offers strong growth prospects

  • Category and Market Assessment

Domestic and US markets key to future tequila growth

  • Category and Market Assessment

Work still needed on Southern Comfort

  • Category and Market Assessment

Brand Strategy

Brand-building key for Brown-Forman

  • Brand Strategy

Recommendations

Huge potential for Brown-Forman

  • Recommendations

Operations

Mixed production and distribution

  • Operations

Samples

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