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Company Profile

Brown-Forman Corp in Spirits

Feb 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Brown-Forman Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.

Company and market share data provide a detailed look at the financial position of Brown-Forman Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Brown-Forman Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Brown-Forman Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Overview

Key company facts

  • Overview

Non-core markets helping to drive revenues

  • Overview

SWOT: Brown-Forman Corp

  • Overview

Key strategic objectives and challenges

  • Overview

Competitive Positioning

US performance helps shape growth

  • Competitive Positioning

Tight at the top

  • Competitive Positioning

Growing consolidation in spirits

  • Competitive Positioning

Market Assessment

Mature Western markets dominate Brown-Forman’s volumes

  • Market Assessment

Large volumes in a small number of categories

  • Market Assessment

Market and Category Opportunities

Brown-Forman’s North American whiskies focus

  • Market and Category Opportunities

Brown-Forman leads in bourbon/other US whiskey

  • Market and Category Opportunities

Contrasting fortunes domestically and internationally

  • Market and Category Opportunities

International markets drive growth

  • Market and Category Opportunities

Limited prospects for Canadian whisky

  • Market and Category Opportunities

Poland no longer the land of promise for Finlandia

  • Market and Category Opportunities

Growth opportunities for Finlandia

  • Market and Category Opportunities

US offers huge potential for Brown-Forman in tequila

  • Market and Category Opportunities

Geographic diversification needed in liqueurs

  • Market and Category Opportunities

Brand Strategy

Brand-building key for Brown-Forman

  • Brand Strategy

Operational Details

Mixed production and distribution

  • Operational Details

recommendations

Huge growth potential for Brown-Forman

  • recommendations

Possible Beam brands to acquire

  • recommendations

Samples

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