35 pages, Jan 2017
US$570Added to Cart
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Synonymous with the resurgent American whisky category and riding the wave of the on-going brown spirits renaissance, Brown-Forman is also facing rising competition and the promiscuous drinking habits of the millennial generation. Opportunities and pitfalls are deciphered, putting the company’s corporate prospects in context as part of a global spirits narrative in flux.
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Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out.Delivery format
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.