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Global Briefing

Brown Spirits: Part 1 – Cognac’s Aspirations and Brandy’s Accessibility

Sep 2011

Price: US$2,000

About this Report

About this Report

Brown spirits enjoy renewed vigour and a relative resurgence compared to their stalling white counterparts, as well as the still troubled overall industry. As the skyrocketing sales of cognac in Asia Pacific are surfing the wave of westernisation and premiumisation, brandy is making the most of its affordability credentials while being used as a stepping stone in the shift away from unbranded and local specialties.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Objectives

  • Introduction

Key findings

  • Introduction

Brown Spirits: Market Performance

Brown spirits: Solid and resilient

  • Brown Spirits: Market Performance

Brown spirits: The regional perspective

  • Brown Spirits: Market Performance

Brandy and Cognac Performance

Brandy vs cognac: Double-edged momentum

  • Brandy and Cognac Performance

Brandy and cognac: 10 largest volume and value markets

  • Brandy and Cognac Performance

Brandy’s locomotive: E merging markets

  • Brandy and Cognac Performance

Cognac: Shifting away from the bastion of mature markets

  • Brandy and Cognac Performance

China: Cognac’s playground

  • Brandy and Cognac Performance

China: Embracing luxury

  • Brandy and Cognac Performance

Philippines: Brandy’s monopoly

  • Brandy and Cognac Performance

Philippines: Beyond domestic brandy

  • Brandy and Cognac Performance

Eastern promises and making the most of the roaring dragon

  • Brandy and Cognac Performance

Highly fragmented and domestically focused

  • Brandy and Cognac Performance

NPD: Courvoisier Rosé by Beam Inc.

  • Brandy and Cognac Performance

Off-trade sales prove the saving grace for brandy

  • Brandy and Cognac Performance

Brandy and cognac: Consistent future gains

  • Brandy and Cognac Performance

Cognac: Future hotspots

  • Brandy and Cognac Performance

Is China the end of the road for cognac?

  • Brandy and Cognac Performance

Nigeria: Aspirational allure

  • Brandy and Cognac Performance

Russia: E nergy and housing industries will fuel demand for cognac

  • Brandy and Cognac Performance

Brandy: Future hotspots

  • Brandy and Cognac Performance

I s brandy the gateway to cognac?

  • Brandy and Cognac Performance

India: The brandy heavyweight

  • Brandy and Cognac Performance

India: Could brandy’s premiumisation be the gateway to cognac?

  • Brandy and Cognac Performance

Summary: Brandy versus cognac

  • Brandy and Cognac Performance

Cognac and brandy: Recommendations

  • Brandy and Cognac Performance

Brown Spirits Prospects

The future is brown

  • Brown Spirits Prospects

In Asia Pacific we trust

  • Brown Spirits Prospects

Brown spirits: Recommendations

  • Brown Spirits Prospects

Samples

Brown-Spirits-Part-1-–-Cognacs-and-Brandy.jpg

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