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Global Briefing

Brown Spirits: Part 1 – Cognac’s Aspirations and Brandy’s Accessibility

Sep 2011

Price: US$2,000

About this Report

About this Report

Brown spirits enjoy renewed vigour and a relative resurgence compared to their stalling white counterparts, as well as the still troubled overall industry. As the skyrocketing sales of cognac in Asia Pacific are surfing the wave of westernisation and premiumisation, brandy is making the most of its affordability credentials while being used as a stepping stone in the shift away from unbranded and local specialties.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives

Key findings

Brown Spirits: Market Performance

Brown spirits: Solid and resilient

Brown spirits: The regional perspective

Brandy and Cognac Performance

Brandy vs cognac: Double-edged momentum

Brandy and cognac: 10 largest volume and value markets

Brandy’s locomotive: E merging markets

Cognac: Shifting away from the bastion of mature markets

China: Cognac’s playground

China: Embracing luxury

Philippines: Brandy’s monopoly

Philippines: Beyond domestic brandy

Eastern promises and making the most of the roaring dragon

Highly fragmented and domestically focused

NPD: Courvoisier Rosé by Beam Inc.

Off-trade sales prove the saving grace for brandy

Brandy and cognac: Consistent future gains

Cognac: Future hotspots

Is China the end of the road for cognac?

Nigeria: Aspirational allure

Russia: E nergy and housing industries will fuel demand for cognac

Brandy: Future hotspots

I s brandy the gateway to cognac?

India: The brandy heavyweight

India: Could brandy’s premiumisation be the gateway to cognac?

Summary: Brandy versus cognac

Cognac and brandy: Recommendations

Brown Spirits Prospects

The future is brown

In Asia Pacific we trust

Brown spirits: Recommendations

Samples

Brown-Spirits-Part-1-–-Cognacs-and-Brandy.jpg

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