29 pages, Jan 2011
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Bulgari is Italy's leading luxury jeweller. The company has carefully and cautiously expanded into new categories including luxury bags, fragrances and skincare. Bulgari, however, was negatively impacted by the global economic downturn of 2008-2009. After considerable investment in luxury timepieces, it must make a comeback in this category and benefit from the anticipated turnaround expected over the forecast period.
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