1. Home
  2. Store
  3. Countries
  4. Bulgaria

Bulgaria

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria.

Bulgaria StatisticsConsumer Lifestyles in Bulgaria

Bulgaria Country BriefingsFuture Demographics: Bulgaria in 2030

Filters
Industry
    Product Type
    Country Report

    Adult Incontinence in Bulgaria

    Apr 2017

    Towards the end of the review period, healthcare reform appeared on the government’s agenda. There has been widespread discussion in the public arena on the need to reform public healthcare, given the budgetary struggles of the national prescription ...

    US$990
    View details Add to cart
    Country Report

    Away-From-Home Tissue and Hygiene in Bulgaria

    Apr 2017

    Away-from-home tissue was positively impacted by the newfound political stability in the country after the 2015 elections. This has stabilised public budgets and increased confidence in business and industry, leading to slightly higher overall ...

    US$990
    View details Add to cart
    Country Report

    Nappies/Diapers/Pants in Bulgaria

    Apr 2017

    Long-term negative demographic trends resulted in weakening demand in the category in 2016. During the year, the number of newborns dropped 6% to just 63,000 – the lowest number since 2004. Similarly, the total available consumer base, including ...

    US$990
    View details Add to cart
    Country Report

    Tissue and Hygiene in Bulgaria

    Apr 2017

    The tissue and hygiene market continued to expand in 2016 thanks to a number of factors. The country continued to be one of the faster-growing economies in the EU, though GDP is set to grow by only 3% in 2017 compared to 3.3% in 2015. A strengthening...

    US$2,650
    View details Add to cart
    Country Report

    Retail Tissue in Bulgaria

    Apr 2017

    Toilet paper was by far the largest category in retail tissue, accounting for a 67% share in volume and a 60% share in value terms. This category is beginning to suffer from maturation, with only the trend towards premiumisation leading to higher ...

    US$990
    View details Add to cart
    Country Report

    Sanitary Protection in Bulgaria

    Apr 2017

    Negative fundamentals shape trends in the category in 2016. A long-term steady decline in the country’s population results in a shrinking consumer base. More importantly, demographers estimate that the female population of reproductive age is ...

    US$990
    View details Add to cart
    Country Report

    Wipes in Bulgaria

    Apr 2017

    Baby wipes remained the largest category in wipes in 2016 as these products continued to cannibalise other types of wipes. Given that other types of wipes, such as facial cleansing wipes and intimate wipes, carry higher unit prices, the category is ...

    US$990
    View details Add to cart
    Country Report

    Packaged Food in Bulgaria

    Feb 2017

    Bulgarian consumers are changing their lifestyles and eating patterns, establishing new rules for producers of packaged food. The new expectations and habits create new requirements for marketing, tools and tone of voice. More than ever consumers are...

    US$7,150
    View details Add to cart
    Country Report

    Processed Meat and Seafood in Bulgaria

    Feb 2017

    Bulgaria has a long tradition in meat processing. In 2016 most of the largest brands on the market continued to expand their presence, followed by some private label products. Consumers increasingly prefer products of better quality and with GMO-free...

    US$990
    View details Add to cart
    Country Report

    Rice, Pasta and Noodles in Bulgaria

    Feb 2017

    In 2016 most of the largest brands in the category used the growth of modern retail to their advantage. Logistics were simplified and existing relationships helped to ensure a strong in-store presence. Brand development is led by consumers’ need for ...

    US$990
    View details Add to cart
    Country Report

    Breakfast Cereals in Bulgaria

    Feb 2017

    A healthy breakfast is seen as the best way to start the day by the younger generation. Consumers become more insightful than ever, and spend time reading the labels and what functional benefits they are getting. As breakfast cereals have a positive ...

    US$990
    View details Add to cart
    Country Report

    Processed Fruit and Vegetables in Bulgaria

    Feb 2017

    There is growing consumer interest in super fruits and demand for low-sugar products. Processed fruit and vegetables are vegan, gluten-free and natural, which makes them attractive to health-conscious consumers. Younger consumers are reading product ...

    US$990
    View details Add to cart
    Country Report

    Baked Goods in Bulgaria

    Feb 2017

    Bulgaria is a country with one of the highest average annual per capita consumption levels of bread in Eastern Europe at 88 kilograms consumed per person in 2016. Despite the decreasing trend seen over the last year, many consumers still follow the ...

    US$990
    View details Add to cart
    Country Report

    Bottled Water in Bulgaria

    Feb 2017

    Functional bottled water was the fastest growing bottled water category in 2016, with sales rising by 20% in off-trade volume terms and by 12% in off-trade value terms at current prices. On the one hand, this strong performance is due to lower volume...

    US$990
    View details Add to cart
    Country Report

    Carbonates in Bulgaria

    Feb 2017

    During 2016, the leading players in carbonates in Bulgaria, Coca-Cola and Quadrant Beverages, were very active in their promotional and marketing campaigns, which were football-themed with the UEFA Euro 2016 tournament held during the summer. ...

    US$990
    View details Add to cart
    Country Report

    Concentrates in Bulgaria

    Feb 2017

    The role of concentrates is diminishing in the Bulgarian soft drinks landscape due to negative consumer perceptions of these products as unhealthy or outdated choices....

    US$990
    View details Add to cart
    Country Report

    Energy Drinks in Bulgaria

    Feb 2017

    Although the top two energy drinks brands in Bulgaria, Red Bull and Shark, are both positioned in the premium segment, the category is increasingly populated with dynamic budget brands such as Hell, Monster and Taff, as well as some private label ...

    US$990
    View details Add to cart
    Country Report

    Juice in Bulgaria

    Feb 2017

    The majority of Bulgarian consumers still do not differentiate between juice drinks and 100% reconstituted juice. This supports consumption of juice drinks, a category of products which, as a rule, have lower prices due to their lower fruit content. ...

    US$990
    View details Add to cart
    Country Report

    Soft Drinks in Bulgaria

    Feb 2017

    2016 was a strong year for soft drinks in Bulgaria. The economic stability which prevails in the country has led to increased household spending, which in turn has fostered higher soft drinks consumption. The rapid development of modern grocery ...

    US$2,100
    View details Add to cart
    Country Report

    RTD Coffee in Bulgaria

    Feb 2017

    The strong performance of non-grocery specialists in the retail distribution of RTD coffee, especially Bulgaria’s biggest petrol station chains such as OMV, Gazprom and Lukoil, all of which are expanding their retail space, had a positive influence ...

    US$990
    View details Add to cart
    Page 1

      Market Research Solutions

      Passport

      Market Intelligence Systems

      Passport Consumer Appliances is the leading on-line market intelligence system for strategic, corporate and marketing planning. A regional subscription delivers unrivalled levels of research and analysis for major and small consumer appliances, helping you make clear, confident decisions.


      Passport Major Appliances
      Americas
      Passport Small Appliances
      Asia Pacific and Australasia
      Passport Major Appliances
      Eastern Europe

      Passport Small Appliances
      Middle East and Africa
      Passport Major Appliances
      Western Europe



      Learn more

      Custom Research Projects

      Every project designed to your needs.

      Learn more

      market research bulletins

      Your number one resource for industry news and trends

      Sign up now