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Bulgaria

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria.

Bulgaria StatisticsConsumer Lifestyles in Bulgaria

Bulgaria Country BriefingsFuture Demographics: Bulgaria in 2030

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    Country Profile

    Bulgaria: Country Profile

    Dec 2017

    Bulgaria’s economy will continue to grow at a steady pace in 2018. Private final consumption, strong gains in exports and public investment are the main drivers. A slower-than-expected absorption of EU funds is a risk. Exports – which make up half of...

    US$150
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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

    US$1,325
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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Briefing

    Households: Bulgaria

    Nov 2017

    Although Bulgarian households continue to face numerous structural and demographic challenges, an improvement in the local economy has helped boost their purchasing power. The property market has rebounded strongly, with low-interest mortgages ...

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    City Review

    Sofia City Review

    Nov 2017

    Generating a total GDP of USD20.8 billion in 2016 (40% of Bulgaria's total), Sofia stands as Bulgaria's largest economic centre. However, despite the capital's dynamic outsourcing industry (Sofia allocates 85% of all outsourced workers in Bulgaria, ...

    US$725
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    Country Report

    Analgesics in Bulgaria

    Oct 2017

    Bulgaria is a developing country with growing urbanisation which is leading to more stress, pollution, noise and a poor work-life balance. Various aches and pains including cold and flu symptoms, muscle and joint aches, menstrual pains, headaches, ...

    US$990
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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria

    Oct 2017

    More intensive cold and flu outbreaks in early 2017 compared to 2016 stimulated increased consumption of cough, cold and allergy remedies. Fast-paced urban lifestyles are putting pressure on consumers to look for quick and effective solutions to ...

    US$990
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    Country Report

    Dermatologicals in Bulgaria

    Oct 2017

    Online purchasing of dermatologicals is convenient and saves time. It also offers privacy for consumers, who are sensitive when purchasing products like vaginal antifungals, haemorrhoid treatments or antiparasitics/lice (head and body) treatments. In...

    US$990
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    Country Report

    Digestive Remedies in Bulgaria

    Oct 2017

    Obesity and poor diets coupled with stress, fast-paced lifestyles and high smoking prevalence are ongoing factors contributing towards the category’s stable growth. Although there are intensifying health and wellness trends and increased awareness ...

    US$990
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    Country Report

    Eye Care in Bulgaria

    Oct 2017

    Long working hours in front of PCs and the popularity of mobile devices, especially amongst younger consumers, contributed to stable demand for eye care in 2017. The Bulgarian capital Sofia is a centre for the ICT industry in Eastern Europe with many...

    US$990
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    Country Report

    Herbal/Traditional Products in Bulgaria

    Oct 2017

    The line between herbal/traditional cough, cold and allergy (hay fever) remedies and herbal dietary supplements for immune support will continue to blur for both adults and children. The strong trend towards preventative medication will boost ...

    US$990
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    Country Report

    NRT Smoking Cessation Aids in Bulgaria

    Oct 2017

    Bulgaria has the highest smoking prevalence per capita in Europe according to Eurostat. Smoking prevalence among females is much higher than the average for Europe. Bulgaria has a traditionally strong social acceptance of smoking. Health ...

    US$990
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    Country Report

    Consumer Health in Bulgaria

    Oct 2017

    The stable performance of consumer health in Bulgaria in 2017 was driven by preventive products – vitamins and dietary supplements, sports nutrition, weight management and wellbeing. The prevention of chronic diseases associated with obesity, stress ...

    US$2,650
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    Country Report

    Sleep Aids in Bulgaria

    Oct 2017

    The Bulgarian capital Sofia is ranked at the bottom of the list for best places to live in the EU according to trade sources. This is mainly due to pollution, urban noise, stress, social insecurity and a high level of corruption. All of these ...

    US$990
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    Country Report

    Sports Nutrition in Bulgaria

    Oct 2017

    A sports culture is notably growing in big cities which is being fostered by improved sports infrastructure and increasing stress levels which is pushing urban consumers to practice sport as an efficient way to manage stress. Thanks to EU funded ...

    US$990
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    Country Report

    Weight Management and Wellbeing in Bulgaria

    Oct 2017

    According to research published by the National Statistical Institute in late 2016, between 2008-2014 the share of obese men in Bulgaria increased from 58% to 62%. This negative trend in terms of the increasing number of overweight consumers is ...

    US$990
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    Country Report

    Wound Care in Bulgaria

    Oct 2017

    Despite wound care being a very mature and traditional category, it remains extremely dynamic and continues to grow in value terms. Companies like Laboratories URGO SAS, Beiersdorf AG and Paul Hartmann AG are constantly innovating with the format and...

    US$990
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    Country Briefing

    Economy, Finance and Trade: Bulgaria

    Oct 2017

    Bulgaria’s economy has performed better than the European Union (EU) average, owing to solid consumer spending that has been supported by wage growth. However, labour costs remain some of the lowest in the EU, which has helped Bulgaria’s export ...

    US$250
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    Country Briefing

    Income and Expenditure: Bulgaria

    Sep 2017

    Bulgaria’s per capita gross income and spending recorded faster real growth over 2015-2016 compared to previous years, although they remain the lowest amongst European Union (EU) economies. The performance of Bulgaria’s consumer market is expected to...

    US$250
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