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 Market Research for Bulgaria

Euromonitor publishes reports on industries, consumers and demographics in Bulgaria.

  • Industry specific reports offer insight into market size and market share in Bulgaria; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Bulgaria report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Bulgaria in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Bulgaria statistics factfile.

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Country Report

Cotton Wool/Buds/Pads in Bulgaria

This category is mainly populated by standard and low-priced products. It is fairly conservative and price driven, with trade sources pointing out that it did not witness any significant volume or value development in the latter years of the review ...

Nov 2011 | $900| Add to cart | View details ›

Country Report

Incontinence in Bulgaria

Although incontinence products have been present in the Bulgarian market for a while, this category has not shown much development. This is a surprise as Bulgaria’s ageing population offers a good consumer base for manufacturers in this category. The...

Nov 2011 | $900| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in Bulgaria

The growth of nappies/diapers/pants is hugely dependent on the birth rate and a slight increase in the number of 0-4-year-olds between 2009 and 2010 resulted in stable demand. The number of babies and toddlers in this age group increased by 1,000 and...

Nov 2011 | $900| Add to cart | View details ›

Country Report

Tissue and Hygiene in Bulgaria

Although sales of tissue and hygiene products declined in 2009 as a result of the economic crisis, in 2010 the market managed to recover slightly and recorded growth of 1% in current value terms as consumers shifted towards products with higher ...

Nov 2011 | $2,400| Add to cart | View details ›

Country Report

Sanitary Protection in Bulgaria

Sanitary protection manufacturers face problems that are quite similar to those of producers of nappies/diapers/pants. The female population in Bulgaria declined by 170,000 over the review period, thus reducing the category’s potential consumer base....

Nov 2011 | $900| Add to cart | View details ›

Country Report

Wipes in Bulgaria

The wipes category is seeing increased penetration as Bulgarian consumers appreciate the convenience and hygiene offered by these products. While some wipes categories (general purpose wipes) compete with pocket handkerchiefs and boxed facial ...

Nov 2011 | $900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in Bulgaria

The propensity to dine out, coupled with a boom in the tourist industry, had a positive impact on the AFH channel in 2010. Bulgarians often have a coffee or meal away from home. The on-trade offers good returns and the number of cafés, pubs and ...

Nov 2011 | $900| Add to cart | View details ›

Country Report

Home Care in Bulgaria

The home care market in Bulgaria remained relatively stable in 2010, despite continuing economic uncertainty. Volume sales remained stable, increasing by some 2% y-o-y, whilst value sales increased by 6%. Although several categories declined ...

Nov 2011 | $2,400| Add to cart | View details ›

Country Report

Polishes in Bulgaria

In 2010 the different types of polish displayed different performances. Consumers were attracted by new product developments in furniture polish which were launched earlier in the review period, and responded favourably by purchasing effective and ...

Nov 2011 | $900| Add to cart | View details ›

Country Report

Surface Care in Bulgaria

Growth in surface care was stimulated by the gradual acceptance of such products by consumers. They opted for specialised surface care products instead of the old-fashioned way of cleaning with a cloth and water. Despite the penetration of the ...

Nov 2011 | $900| Add to cart | View details ›

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Reference Book

Consumer Europe 2012

Oct 2011

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World Consumer Income and Expenditure Patterns

Jul 2011

Reference Book

Global Market Share Planner

Nov 2010