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Bulgaria

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria.

Bulgaria StatisticsConsumer Lifestyles in Bulgaria

Bulgaria Country BriefingsFuture Demographics: Bulgaria in 2030

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    Bulgaria: Country Profile

    May 2017

    Bulgaria’s economy will continue to grow at a solid pace in 2017. A pickup in public investment and steady gains in private final consumption provide most of the support for the economy. Exports are an important component of the economy but will see ...

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    Country Report

    Cat Food in Bulgaria

    May 2017

    Despite the high maturity cat food in Bulgaria, the category is set to continue to see strong current value growth in 2017, driven by cat population growth and the rising demand for pouches and treats in the mid-priced and premium segments. In ...

    US$990
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    Country Report

    Dog Food in Bulgaria

    May 2017

    The premiumisation trend developed significantly in the review period. Dog owners became increasingly savvy about nourishment and healthy diets for their pets. The growing popularity of the premium segment was supported by a stable economic ...

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    Country Report

    Other Pet Food in Bulgaria

    May 2017

    Small mammal food is benefiting from the growing demand for smaller pets that require less living space, are easier to care for and are child-friendly. Children are a key influence on the decision to keep pets at home. Hollywood films and cartoons ...

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    Country Report

    Pet Care in Bulgaria

    May 2017

    Growing awareness of the needs of individual pets and owners' desire to indulge their animals and consider them as family members have made the industry increasingly pet-centric. From accessories to food, the industry focused on functionality, health...

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    Country Report

    Pet Products in Bulgaria

    May 2017

    Internet retailing’s rapid development as a preferred distribution channel for pet products is expected to have a significant impact on category growth in 2017. Film and cartoons also play a powerful trendsetting role in terms of pet humanisation and...

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    Country Report

    100% Home Delivery/Takeaway in Bulgaria

    May 2017

    In 2016, operators in the channel faced increased competition from regular restaurants and fast food outlets offering deliveries on the side. Research shows that in one key area – speed of delivery – the huge gap which existed between channel ...

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    Country Report

    Cafés/Bars in Bulgaria

    May 2017

    In 2016, cafés/bars received a strong boost from tourism. The total number of tourists jumped a huge 20% to a record 5.1 million, according to the Statistical Office, with double-digit growth registered in each month compared to the previous year. ...

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    Country Report

    Consumer Foodservice By Location in Bulgaria

    May 2017

    In 2016, a strong inflow of tourists boosted demand in consumer foodservice in Bulgaria and operators raised prices. The combined result of these two factors led to high sales growth (highest since 2003). While this growth spread across all ...

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    Country Report

    Fast Food in Bulgaria

    May 2017

    Price hikes were a key trend in fast food in 2016. Operators, particularly in the large categories like burger fast food, bakery products fast food and chicken fast food increased prices visibly. This move was led entirely by operators of ...

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    Country Report

    Full-Service Restaurants in Bulgaria

    May 2017

    A sharp and relatively sudden upswing in tourist visits to Bulgaria boosted sales at full-service restaurants. In 2016, the total number of tourists arriving in the country hit an all-time high of five million, up 20% from the previous year. The ...

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    Country Report

    Consumer Foodservice in Bulgaria

    May 2017

    2016 was a great year for consumer foodservice in Bulgaria, with revenues shooting up significantly over the previous year and in comparison with the review period. The strong performance in 2016 reflected expanding demand in the country, a number of...

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    Country Report

    Self-Service Cafeterias in Bulgaria

    May 2017

    Cafeterias in Bulgaria typically target two different consumer groups – pensioners and young migrants and students from less developed areas of the country (aged 15 to 35) earning middle to low wages, usually employed in administrative and support ...

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    Country Report

    Street Stalls/Kiosks in Bulgaria

    May 2017

    The key story in 2016 was that municipal governments in Bulgaria’s large towns – Sofia, Plovdiv, Varna and Burgas – made concentrated efforts to reduce the number of street stalls and kiosks. Among those particularly affected were vendors operating ...

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    Country Report

    Better For You Beverages in Bulgaria

    May 2017

    Bulgaria is now the number one country in Europe for the incidence of diabetes, according to the most recent research data presented by WHO in 2016. However, the level of public awareness about the health threats inherent in excessive sugar ...

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    Country Report

    Better For You Packaged Food in Bulgaria

    May 2017

    Bulgarians are increasingly looking for healthy products with content that is low in fat, salt and sugar. As the number of people with health problems such as blood pressure has increased in the last few years, many consumer have had to change their ...

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    Country Report

    Fortified/Functional Beverages in Bulgaria

    May 2017

    Functional/fortified beverages is still an emerging health and wellness beverages category and one with great potential to attract various consumer groups ranging from sports and fitness fanatics and beauty and health-conscious consumers, including ...

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    Country Report

    Fortified/Functional Packaged Food in Bulgaria

    May 2017

    The general wellbeing trend continues to increase in importance among consumers. Foods that are high in protein or fortified with calcium, other vitamins or minerals that can either reduce disease and/or promote good health have increased in ...

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    Country Report

    Free From in Bulgaria

    May 2017

    Bulgarians are increasingly interested in food allergens and intolerances and how to protect their families from the side effects of different allergens. They want to know what is in their food, its origin and details about how it is made....

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    Country Report

    Naturally Healthy Beverages in Bulgaria

    May 2017

    Despite the modest 1% current value growth recorded in naturally healthy beverages in 2016, very dynamic growth rates were recorded in some categories, mainly smaller categories in NH hot drinks. NH hot drinks increased by 5% in current value, ...

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