Bulgaria

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Bulgaria StatisticsConsumer Lifestyles in BulgariaBulgaria Country BriefingsFuture Demographics: Bulgaria in 2030

Country Report

Country Report

Baby and Child-Specific Products in Bulgaria

May 2018

Baby and child-specific products demonstrated strong volume growth in 2017. The Bulgarian capital Sofia and the second largest city Plovdiv remain amongst the top 10 EU cities with the most polluted air. As Sofia continues to attract an active ...

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Country Report

Country Report

Bath and Shower in Bulgaria

May 2018

Bath and shower is one of the most competitive beauty and personal care categories, with powerful multinational players and traditionally strong local brands competing head to head with direct sellers and private label owners. The extensive product ...

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Country Report

Country Report

Colour Cosmetics in Bulgaria

May 2018

Rapid physical expansion of beauty specialist retailers and especially drugstores channelled the demand and strengthened their retail power in guiding consumers’ choices. Competition among brands further intensified through competition amongst ...

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Country Report

Country Report

Deodorants in Bulgaria

May 2018

Despite being a mature category, deodorants continues to grow, driven by increased awareness of personal hygiene and stressful and dynamic lifestyles in urban areas. Prolonged and hot summer seasons further benefitted the category’s sustained growth ...

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Country Report

Country Report

Depilatories in Bulgaria

May 2018

Home-based procedures featuring laser technology, like Philips Lumea photoepilat?r or Silk N, have empowered consumers to benefit from convenient and long-lasting solutions at home. Facebook and forums drive increasing awareness and interest in ...

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Country Report

Country Report

Fragrances in Bulgaria

May 2018

Niche premium fragrances enjoyed great popularity in the review period. Niche unisex fragrances like Amouage, Montale, Creed, Serge Lutens and Aqua di Parma benefitted strongly from the increased preference for exclusivity and authenticity as opposed...

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Country Report

Country Report

Hair Care in Bulgaria

May 2018

Other hair care categories generally grew more strongly than salon professional hair care in 2017. Personalisation trends that gained popularity in 2017 stimulated increased demand for specialised hair care products with medicated or prevention ...

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Country Report

Country Report

Mass Beauty and Personal Care in Bulgaria

May 2018

Expansion of large modern grocery retailers and drugstores in urban centres accelerated in 2017, and is likely to continue, building on the stable growth of household consumption. Dm announced plans to open at least eight new outlets in urban areas ...

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Country Report

Country Report

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Country Report

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Oral Care in Bulgaria

May 2018

Anti-stain, whitening products positioned to help consumers cope with the negative effects of smoking, coffee and wine on teeth enjoyed great popularity in 2017. Smoking prevalence in Bulgaria is one of the highest in Europe. Considering the fact ...

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Country Report

Country Report

Beauty and Personal Care in Bulgaria

May 2018

The sustainable increase in consumer spending in the review period stimulated sales in beauty and personal care in Bulgaria. The country registered record-high employment levels in 2017 and the job market’s dynamic growth is likely to intensify in ...

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Country Report

Country Report

Premium Beauty and Personal Care in Bulgaria

May 2018

Large chained pharmacies demonstrated dynamic growth in the review period, especially in the capital and other major cities. Product expansion was an important driver in beauty and personal care, especially in the premium segment, which offers higher...

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Country Report

Country Report

Skin Care in Bulgaria

May 2018

In 2017, the most notable skin care launches were those addressing urban lifestyle challenges. Innovation efforts were directed towards launching customised products with natural ingredients featuring plant, herbal or fruit extracts to deliver ...

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Country Report

Country Report

Sun Care in Bulgaria

May 2018

The growing attractiveness of the overall Balkan region as a tourism destination turned Bulgaria into a popular end and transit destination for visitors. Low-cost airline development in Bulgaria by the likes of Ryan Air and Wizz Air fostered ...

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Country Report

Country Report

Cat Food in Bulgaria

May 2018

When it comes to cat food, flavours and textures drove sales becoming more complex, authentic and specific every year. Overall cat food including cat treats increased in volume and value in 2017. Purchases of single-serve wet cat food also increased ...

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Country Report

Country Report

Dog Food in Bulgaria

May 2018

In recent years, pets assumed the position of important family members that cannot take care of themselves, prompting owners to feel more responsible for their health. This humanisation changed the way companies present their products and ingredients...

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Country Report

Country Report

Other Pet Food in Bulgaria

May 2018

Pet humanisation definitely extended to birds, fish and small mammals/reptiles. As a result, related trends such as premium offerings – including natural, functional and gourmet foods and treats – and lifestyle- and species-specific formulas gained ...

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Country Report

Country Report

Pet Care in Bulgaria

May 2018

Pet care recorded good growth in current value terms in Bulgaria in 2017. Pet owners showed increasing interest in premium products, thus boosting growth. This performance was due to a sustained improvement in disposable income and purchasing power, ...

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Country Report

Country Report

Pet Products in Bulgaria

May 2018

Other pet products includes beauty products, accessories and other products such as animal carriers, bedding and duvets, bird grit and sand, pumps, fish ornaments etc. In addition, more consumers treat their pets like family members due to ongoing ...

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Strategy Briefing

Strategy Briefing

Renewable Energy Expansion Opportunities for B2B Sectors

Apr 2018

Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

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