Bulgaria

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Bulgaria StatisticsConsumer Lifestyles in BulgariaBulgaria Country BriefingsFuture Demographics: Bulgaria in 2030

Country Report

Country Report

Cigarettes in Bulgaria

Jul 2018

In 2017, Bulgaria scored outstanding results in the fight against cigarette illegal trade. This made Bulgaria one of the countries with the lowest level of illegal sales in the EU according to official sources. The strong and sustainable decline in ...

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Country Report

Country Report

Cigars, Cigarillos and Smoking Tobacco in Bulgaria

Jul 2018

Intensifying urbanisation trends and growing affluent consumer base opened further growth opportunities for higher priced categories such as cigars and cigarillos. Both the leader Kaliman Karibe and Transimport experienced dynamic growth in 2017. One...

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Country Report

Country Report

Tobacco in Bulgaria

Jul 2018

2017 started slowly for legal sales of tobacco due to political instability leading to rising levels of illicit trade. Cigarettes demonstrated marginal value growth and shrinking volume sales. The rise in illegal trade of cigarettes in early 2017 ...

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Country Report

Country Report

Smokeless Tobacco and Vapour Products in Bulgaria

Jul 2018

Eurostat findings from annual research “Attitudes of Europeans towards tobacco and electronic cigarettes” revealed that in Bulgaria vapour products are largely perceived as not good for the health. This is one of the reasons why electronic cigarettes...

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Strategy Briefing

Strategy Briefing

Skin Care in Eastern Europe

Jul 2018

Skin care sales in Eastern Europe have shown unspectacular results as weak economies in the region’s largest countries have hindered sales. Turnovers are picking up with shoppers becoming more affluent as well as educated. Previously unseen brands ...

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Country Report

Country Report

Better For You Beverages in Bulgaria

Jul 2018

The strong performance of coffee in Bulgaria and intensifying premiumisation trend encouraged coffee players to expand their product portfolios in more niche categories such as reduced caffeine coffee. Urban consumers increased the number of daily ...

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Country Report

Country Report

Better For You Packaged Food in Bulgaria

Jul 2018

The growth of better for you packaged food is a consequence of economic improvement positively impacting purchasing power. Consumers’ increased spending propensity includes better for you packaged food as part of their changing lifestyle....

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Country Report

Country Report

Fortified/Functional Beverages in Bulgaria

Jul 2018

FF energy drinks and FF bottled water became key growth drivers in FF beverages due to their marketed energy boosting effect. They appeal to health-conscious consumers who consider them convenient, healthy and tasting pleasant. FF drinks with ...

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Country Report

Country Report

Fortified/Functional Packaged Food in Bulgaria

Jul 2018

To minimise nutritional gaps in their daily diet or to boost their wellbeing, consumers are increasingly looking for products with functional ingredients such as probiotics, omegas or vitamins. Consumers believe in the brands presented and their ...

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Country Report

Country Report

Free From in Bulgaria

Jul 2018

Free from products for people suffering from different types of food intolerance have long been available. However, demand has widened beyond medical needs. The number of people eliminating different food ingredients from their everyday diets for ...

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Country Report

Country Report

Naturally Healthy Beverages in Bulgaria

Jul 2018

In 2017, bottled water drinking culture increased in urban areas as more consumers realised the importance of hydration. Marketing campaigns targeted outdoor activities, sport and beauty trends addressing urban consumers’ lifestyles. Devin AD focused...

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Country Report

Country Report

Naturally Healthy Packaged Food in Bulgaria

Jul 2018

With obesity rising, long-term calorie reduction solutions via healthy lifestyle changes rather than short-term diets are necessary. Bulgarian consumers are increasingly influenced by media campaigns promoting healthier eating habits. NH olive oil, ...

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Country Report

Country Report

Organic Beverages in Bulgaria

Jul 2018

In 2017, organic products were present in fresh coffee only. Most consumers found organic beverages too expensive to buy regularly. Growth was due to rapid development of internet retailing and premiumisation. Growing coffee and tea culture in the ...

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Country Report

Country Report

Organic Packaged Food in Bulgaria

Jul 2018

Bulgarian consumers are becoming more educated and health-conscious. More people are talking about food culture and looking for quality, delicious food. This change is global and the focus on the origin and quality of food is very strong....

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Country Report

Country Report

Health and Wellness in Bulgaria

Jul 2018

The health and wellness trend continued in Bulgaria in 2017. In urban centres, global trends associated with healthy living and balanced diets drove the continuous demand for food and beverages with a healthy element. Since Bulgaria’s largest cities ...

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Country Profile

Country Profile

Bulgaria: Country Profile

Jun 2018

Bulgaria’s economy is growing at a healthy pace. Solid gains in private consumption along with the faster disbursement of EU structural funds are the main drivers. Exports –which represent more than half of GDP – provide additional support. Increased...

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Strategy Briefing

Strategy Briefing

The Rise of “Lifestyle” Diseases in Developing Countries

Jun 2018

Although life expectancy and living standards are improving, developing countries also experience a rapid rise in health problems such as diabetes, obesity, high blood pressure and raised cholesterol levels. Caused mainly by dietary changes and a ...

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Country Report

Country Report

Beer in Bulgaria

Jun 2018

In 2017, the off-trade channel outperformed the on-trade channel in volume terms. On one hand the growing popularity of wine in restaurants and cocktails in bars and clubs limited demand for beer in on-trade establishments. On the other hand, the ...

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Country Report

Country Report

Cider/Perry in Bulgaria

Jun 2018

The category registered significant total volume growth in 2016 as two strong players introduced new brand, including Carlsberg’s Somersby Apple Blend and Zagorka’s Kradecat na yabalki. Both brand owners invested heavily in marketing and promotional ...

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Country Report

Country Report

Alcoholic Drinks in Bulgaria

Jun 2018

In 2017, global trends in alcoholic beverages strengthened their impact on local consumer drinking preferences and habits. The increasing popularity of cocktail culture among millennials and female consumers stimulated growth in spirits and wine. ...

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