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 Market Research for Bulgaria

Euromonitor publishes reports on industries, consumers and demographics in Bulgaria.

  • Industry specific reports offer insight into market size and market share in Bulgaria; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Bulgaria report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Bulgaria in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Bulgaria statistics factfile.

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Statistical Reference Handbook

European Marketing Data and Statistics 2013

European Marketing Data and Statistics 2013 is Euromonitor’s best-selling title. Now in its 48th edition the book presents comparable demographic, economic and marketing statistics for 44 European countries.

Nov 2012 | US$475| View details ›

Country Report

Dog Food in Bulgaria

During 2012, dog continued to be dominated by international manufacturers, making it very difficult for local companies to compete against them. The reasons for the international companies’ success lies in their variety of products with respect to ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Other Pet Food in Bulgaria

“Other” pets have become popular in Bulgaria, as these small animals are more suited for keeping in apartments and in some cases, as with reptiles, they also possess a novelty factor. These pets are generally more sensitive when it comes to diet, and...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Pet Products in Bulgaria

All pet product categories – cat litter and pet dietary supplements as well as pet healthcare and “other” pet products – are set to register stronger current value growth in 2012 than they did in 2011. Pet owners are increasingly aware and concerned ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Cat Food in Bulgaria

During 2012 retail volume sales of cat food in Bulgaria continued to enjoy rapid growth, with the volume growth percentage being more than double what it was in the previous year, and the current value growth hitting 6%, as opposed to 4% in 2011. The...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Pet Care in Bulgaria

After a significant decrease in sales growth during the 2008 to 2010 period due to the global financial crisis, which also affected the Bulgarian market, sales improved in 2011 sales and continued to improve during 2012. Consumers have started to ...

Nov 2012 | US$1,900| Add to cart | View details ›

Country Report

Surface Care in Bulgaria

As consumers increasingly accept more specialised surface care products, appreciating the time-saving and other qualities of these products compared to traditional methods, the category registered growth throughout the review period.

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Bulgaria

Manufacturers developed their lines to cover all the categories of toilet care during the review period. As a result of the introduction of not only new products but also new formats, as well as effective advertising (eg for the Bref brand by Henkel ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Bulgaria

Air care displayed a continued increase in value sales over the review period, supported by the increased purchasing power of consumers, as well as their growing sophistication and interest in products that help them to improve their homes. Johnson ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Bulgaria

Value sales of bleach, which declined by 1% in 2008-2009, increased again slowly in 2010 and more rapidly with a 4% rise in 2011. In Bulgaria bleach remains a relatively popular product, largely because it can be used for a range of cleaning tasks, ...

Oct 2012 | US$900| Add to cart | View details ›

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Statistical Reference Handbook

Consumer Europe 2013

Oct 2012

Statistical Reference Handbook

World Consumer Income and Expenditure Patterns

Aug 2012