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Bulgaria

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria.

Bulgaria StatisticsConsumer Lifestyles in Bulgaria

Bulgaria Country BriefingsFuture Demographics: Bulgaria in 2030

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    Country Report

    Cigarettes in Bulgaria

    Jul 2017

    The most significant change in tobacco legislation concerning cigarettes is the new tobacco excise duties coming into force in 2016. The excise duty increase however did not automatically result in drastic unit price increases over the current ...

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    Country Report

    Tobacco in Bulgaria

    Jul 2017

    Tobacco in Bulgaria achieved stable growth at the end of the review period despite the new regulations and restrictions related to EU Tobacco Directive that came into force in May 2016. Smoking prevalence remained high with Bulgaria being one of the ...

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    Country Report

    Beer in Bulgaria

    Jul 2017

    For the past few years, craft brewers have been developing strongly in Bulgaria and 2016 saw consumer interest in craft beer increase further. Over the course of the year, the main focus of consumers and producers was on the quality and packaging of ...

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    Country Report

    Cider/Perry in Bulgaria

    Jul 2017

    As the popularity of cider has increased dramatically in Bulgaria in the last few years, one of the strongest players in the country’s alcoholic drinks market and the second leading player in beer, Zagorka AD, decided to expand its portfolio with the...

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    Country Report

    Alcoholic Drinks in Bulgaria

    Jul 2017

    2016 saw outstanding growth in beer, which had a positive effect on overall growth rates in alcoholic drinks in Bulgaria. Growth was due mainly to rising consumer demand for experiencing new and interesting tastes, with the evidence for this the ...

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    Country Report

    Rtds/High-Strength Premixes in Bulgaria

    Jul 2017

    During 2016, the only category in RTDs/high-strength premixes which recorded positive growth was wine-based RTDs. Sales of wine-based RTDs are benefiting from the growing trend coming from Italy for drinking refreshing, low-ABV fruity wines during ...

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    Country Report

    Spirits in Bulgaria

    Jul 2017

    Whiskies has emerged strongly as a favourite among Bulgarian consumers in recent years, although sales in the category are strongly seasonal. Sales of whiskies start growing during October and November, reaching their peak during the holiday season ...

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    Country Report

    Wine in Bulgaria

    Jul 2017

    The quality of Bulgarian wine improved noticeably over the course of 2016. In recent years, with the support of EU funds, many wine producers in Bulgaria have made relatively high invest in the establishment of small, boutique wineries, which has ...

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    Country Profile

    Bulgaria: Country Profile

    May 2017

    Bulgaria’s economy will continue to grow at a solid pace in 2017. A pickup in public investment and steady gains in private final consumption provide most of the support for the economy. Exports are an important component of the economy but will see ...

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    Country Report

    Cat Food in Bulgaria

    May 2017

    Despite the high maturity cat food in Bulgaria, the category is set to continue to see strong current value growth in 2017, driven by cat population growth and the rising demand for pouches and treats in the mid-priced and premium segments. In ...

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    Country Report

    Dog Food in Bulgaria

    May 2017

    The premiumisation trend developed significantly in the review period. Dog owners became increasingly savvy about nourishment and healthy diets for their pets. The growing popularity of the premium segment was supported by a stable economic ...

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    Country Report

    Other Pet Food in Bulgaria

    May 2017

    Small mammal food is benefiting from the growing demand for smaller pets that require less living space, are easier to care for and are child-friendly. Children are a key influence on the decision to keep pets at home. Hollywood films and cartoons ...

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    Country Report

    Pet Care in Bulgaria

    May 2017

    Growing awareness of the needs of individual pets and owners' desire to indulge their animals and consider them as family members have made the industry increasingly pet-centric. From accessories to food, the industry focused on functionality, health...

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    Country Report

    Pet Products in Bulgaria

    May 2017

    Internet retailing’s rapid development as a preferred distribution channel for pet products is expected to have a significant impact on category growth in 2017. Film and cartoons also play a powerful trendsetting role in terms of pet humanisation and...

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    Country Report

    100% Home Delivery/Takeaway in Bulgaria

    May 2017

    In 2016, operators in the channel faced increased competition from regular restaurants and fast food outlets offering deliveries on the side. Research shows that in one key area – speed of delivery – the huge gap which existed between channel ...

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    Country Report

    Cafés/Bars in Bulgaria

    May 2017

    In 2016, cafés/bars received a strong boost from tourism. The total number of tourists jumped a huge 20% to a record 5.1 million, according to the Statistical Office, with double-digit growth registered in each month compared to the previous year. ...

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    Country Report

    Consumer Foodservice By Location in Bulgaria

    May 2017

    In 2016, a strong inflow of tourists boosted demand in consumer foodservice in Bulgaria and operators raised prices. The combined result of these two factors led to high sales growth (highest since 2003). While this growth spread across all ...

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    Country Report

    Fast Food in Bulgaria

    May 2017

    Price hikes were a key trend in fast food in 2016. Operators, particularly in the large categories like burger fast food, bakery products fast food and chicken fast food increased prices visibly. This move was led entirely by operators of ...

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    Country Report

    Full-Service Restaurants in Bulgaria

    May 2017

    A sharp and relatively sudden upswing in tourist visits to Bulgaria boosted sales at full-service restaurants. In 2016, the total number of tourists arriving in the country hit an all-time high of five million, up 20% from the previous year. The ...

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    Country Report

    Consumer Foodservice in Bulgaria

    May 2017

    2016 was a great year for consumer foodservice in Bulgaria, with revenues shooting up significantly over the previous year and in comparison with the review period. The strong performance in 2016 reflected expanding demand in the country, a number of...

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