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Bulgaria

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria.

Bulgaria StatisticsConsumer Lifestyles in Bulgaria

Bulgaria Country BriefingsFuture Demographics: Bulgaria in 2030

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    Country Report

    Packaged Food in Bulgaria

    Feb 2017

    Bulgarian consumers are changing their lifestyles and eating patterns, establishing new rules for producers of packaged food. The new expectations and habits create new requirements for marketing, tools and tone of voice. More than ever consumers are...

    US$7,150
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    Country Report

    Processed Meat and Seafood in Bulgaria

    Feb 2017

    Bulgaria has a long tradition in meat processing. In 2016 most of the largest brands on the market continued to expand their presence, followed by some private label products. Consumers increasingly prefer products of better quality and with GMO-free...

    US$990
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    Country Report

    Rice, Pasta and Noodles in Bulgaria

    Feb 2017

    In 2016 most of the largest brands in the category used the growth of modern retail to their advantage. Logistics were simplified and existing relationships helped to ensure a strong in-store presence. Brand development is led by consumers’ need for ...

    US$990
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    Country Report

    Breakfast Cereals in Bulgaria

    Feb 2017

    A healthy breakfast is seen as the best way to start the day by the younger generation. Consumers become more insightful than ever, and spend time reading the labels and what functional benefits they are getting. As breakfast cereals have a positive ...

    US$990
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    Country Report

    Processed Fruit and Vegetables in Bulgaria

    Feb 2017

    There is growing consumer interest in super fruits and demand for low-sugar products. Processed fruit and vegetables are vegan, gluten-free and natural, which makes them attractive to health-conscious consumers. Younger consumers are reading product ...

    US$990
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    Country Report

    Bottled Water in Bulgaria

    Feb 2017

    Functional bottled water was the fastest growing bottled water category in 2016, with sales rising by 20% in off-trade volume terms and by 12% in off-trade value terms at current prices. On the one hand, this strong performance is due to lower volume...

    US$990
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    Country Report

    Carbonates in Bulgaria

    Feb 2017

    During 2016, the leading players in carbonates in Bulgaria, Coca-Cola and Quadrant Beverages, were very active in their promotional and marketing campaigns, which were football-themed with the UEFA Euro 2016 tournament held during the summer. ...

    US$990
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    Country Report

    Concentrates in Bulgaria

    Feb 2017

    The role of concentrates is diminishing in the Bulgarian soft drinks landscape due to negative consumer perceptions of these products as unhealthy or outdated choices....

    US$990
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    Country Report

    Energy Drinks in Bulgaria

    Feb 2017

    Although the top two energy drinks brands in Bulgaria, Red Bull and Shark, are both positioned in the premium segment, the category is increasingly populated with dynamic budget brands such as Hell, Monster and Taff, as well as some private label ...

    US$990
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    Country Report

    Juice in Bulgaria

    Feb 2017

    The majority of Bulgarian consumers still do not differentiate between juice drinks and 100% reconstituted juice. This supports consumption of juice drinks, a category of products which, as a rule, have lower prices due to their lower fruit content. ...

    US$990
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    Country Report

    Soft Drinks in Bulgaria

    Feb 2017

    2016 was a strong year for soft drinks in Bulgaria. The economic stability which prevails in the country has led to increased household spending, which in turn has fostered higher soft drinks consumption. The rapid development of modern grocery ...

    US$2,100
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    Country Report

    RTD Coffee in Bulgaria

    Feb 2017

    The strong performance of non-grocery specialists in the retail distribution of RTD coffee, especially Bulgaria’s biggest petrol station chains such as OMV, Gazprom and Lukoil, all of which are expanding their retail space, had a positive influence ...

    US$990
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    Country Report

    RTD Tea in Bulgaria

    Feb 2017

    Towards the end of the review period, RTD tea experienced deeper segmentation between premium and budget brands. Local companies and private label brands are playing a more important role in the category thanks to their competitive pricing and the ...

    US$990
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    Country Report

    Sports Drinks in Bulgaria

    Feb 2017

    The rapid development of internet retailing continues to strongly influence the performance of sports drinks. The internet has proven to be a magnet for sports drinks consumers as it features product reviews, detailed information on products and ...

    US$990
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    Country Report

    Coffee in Bulgaria

    Feb 2017

    Instant coffee mixes boomed over the review period, recording significant retail volume growth of 4% in 2016. According to market experts, cappuccino is the most preferred type of coffee mix. Convenience, a large variety of flavours and brands, ...

    US$990
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    Country Report

    Other Hot Drinks in Bulgaria

    Feb 2017

    Although chocolate-based flavoured powder drinks is a relatively mature category, widely available pods technology opens up new opportunities for innovation and growth. Popular coffee pod brands such as Cafissimo by Tchibo Bulgaria, Dolce Gusto by ...

    US$990
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    Country Report

    Hot Drinks in Bulgaria

    Feb 2017

    Hot drinks recorded a stable performance in 2016, following economic growth and increased household consumption. Modern grocery and internet retailing both underwent rapid growth, which stimulated positive performances by the biggest categories of ...

    US$2,100
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    Country Report

    Tea in Bulgaria

    Feb 2017

    Slimming teas, under fruit/herbal tea, was the best performing category within tea in 2016, posting strong retail volume growth of 9%. This was the result of the popular trend towards health and beauty, and also due to marketing campaigns on TV and ...

    US$990
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    Country Profile

    Bulgaria: Country Profile

    Feb 2017

    Bulgaria’s economy will slow in 2017. Private consumption will be the main driver. A slowdown in the absorption of EU funds has triggered a fall in fixed investment. Exporters continue to struggle. Other constraints are the weak Greek economy and the...

    US$150
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    Country Report

    Air Care in Bulgaria

    Jan 2017

    In 2016, Bulgarian consumers continued to increase their focus on maintaining the ambience of their homes. As a result, sales of air care products continued to increase, with demand for pleasant and unobtrusive aromas rising at the expense of less ...

    US$990
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