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Bulgaria

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria.

Bulgaria StatisticsConsumer Lifestyles in Bulgaria

Bulgaria Country BriefingsFuture Demographics: Bulgaria in 2030

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    Country Briefing

    Economy, Finance and Trade: Bulgaria

    Oct 2017

    Bulgaria’s economy has performed better than the European Union (EU) average, owing to solid consumer spending that has been supported by wage growth. However, labour costs remain some of the lowest in the EU, which has helped Bulgaria’s export ...

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    Country Briefing

    Income and Expenditure: Bulgaria

    Sep 2017

    Bulgaria’s per capita gross income and spending recorded faster real growth over 2015-2016 compared to previous years, although they remain the lowest amongst European Union (EU) economies. The performance of Bulgaria’s consumer market is expected to...

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    Country Report

    Car Rental in Bulgaria

    Sep 2017

    The number of international brands in car rental in Bulgaria doubled in recent years – a monumental development for a business which saw little change since the start of the new century. In 2014, Mirkat kick-started the development of Enterprise Rent...

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    Country Report

    Airlines in Bulgaria

    Sep 2017

    The recent big story in airlines was the considerable expansion of routes operated by low-cost carriers. In October 2016, Ryanair increased the routes it operated from Bulgaria from just one to 23. At the start of 2017, Wizz Air increased its routes ...

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    Country Report

    Flows in Bulgaria

    Sep 2017

    Inbound arrivals increased by 13% in 2017, to reach 9.1 million. This growth reflects the simultaneous impact of two distinct factors – eased access to Bulgaria and instability in key markets for European tourists. Waves of terrorist attacks in 2015 ...

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    Country Report

    Intermediaries in Bulgaria

    Sep 2017

    The sales of intermediaries in Bulgaria edged up by 2% in 2017, to reach BGN1.5 billion. Over the last year the market was focused on absorbing the shock from negative developments in neighbouring Turkey in 2016 (the failed military coup and a long ...

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    Country Report

    Lodging in Bulgaria

    Sep 2017

    In 2017, hotel sales increased by 10% in current value terms, to reach BGN1.3 billion. The number of room nights increased by 4% to 25 million, from 24 million the previous year, and the average room rate edged up by 6% to BGN52, from BGN49 the ...

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    Country Report

    Online Travel Sales To Residents in Bulgaria

    Sep 2017

    Online travel sales to residents surged by 21% in 2017, to reach BGN1.3 billion. Exceptionally strong growth helped expand the relative share of online sales to 27% of total sales, from 23% the year before. The key growth driver was sales of airline ...

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    Country Report

    Travel in Bulgaria

    Sep 2017

    In 2017, travel in Bulgaria achieved record highs in inbound, outbound and domestic tourism. Inbound tourism was lifted by the rising number of European tourists considering the country as a safe destination compared with peers such as Egypt, Turkey ...

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    Country Briefing

    Business Dynamics: Bulgaria

    Sep 2017

    Although Bulgaria’s business environment has shown signs of improvement it continues to suffer from an inefficient regulatory environment, a weak rule of law and high corruption. Furthermore, a relatively weak physical and digital infrastructure and ...

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    Country Profile

    Bulgaria: Country Profile

    Aug 2017

    Bulgaria’s economy will grow at a slightly slower but still solid pace in 2017. Private final consumption and public investment are the main drivers. Moderate gains in exports provide additional support. A possible slowdown in the absorption of EU ...

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    Country Report

    Cigarettes in Bulgaria

    Jul 2017

    The most significant change in tobacco legislation concerning cigarettes is the new tobacco excise duties coming into force in 2016. The excise duty increase however did not automatically result in drastic unit price increases over the current ...

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    Country Report

    Tobacco in Bulgaria

    Jul 2017

    Tobacco in Bulgaria achieved stable growth at the end of the review period despite the new regulations and restrictions related to EU Tobacco Directive that came into force in May 2016. Smoking prevalence remained high with Bulgaria being one of the ...

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    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Bulgaria

    Jul 2017

    Modern lifestyles, the growing middle and upper middle class consumers in the capital, developing corporate culture and popularity of corporate events, and the emerging wine and gourmet culture opened up new growth opportunities for cigars. They are ...

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    Country Report

    Smokeless Tobacco and Vapour Products in Bulgaria

    Jul 2017

    Vapour products continued to grow in a gradual way mainly in urban centres. Vaping amongst smokers is more of a fashion than a method to reduce conventional smoking or quit smoking. Its niche is expanding in non-smoking and amongst the younger ...

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    Country Report

    Beer in Bulgaria

    Jul 2017

    For the past few years, craft brewers have been developing strongly in Bulgaria and 2016 saw consumer interest in craft beer increase further. Over the course of the year, the main focus of consumers and producers was on the quality and packaging of ...

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    Country Report

    Cider/Perry in Bulgaria

    Jul 2017

    As the popularity of cider has increased dramatically in Bulgaria in the last few years, one of the strongest players in the country’s alcoholic drinks market and the second leading player in beer, Zagorka AD, decided to expand its portfolio with the...

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    Country Report

    Alcoholic Drinks in Bulgaria

    Jul 2017

    2016 saw outstanding growth in beer, which had a positive effect on overall growth rates in alcoholic drinks in Bulgaria. Growth was due mainly to rising consumer demand for experiencing new and interesting tastes, with the evidence for this the ...

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    Country Report

    Rtds/High-Strength Premixes in Bulgaria

    Jul 2017

    During 2016, the only category in RTDs/high-strength premixes which recorded positive growth was wine-based RTDs. Sales of wine-based RTDs are benefiting from the growing trend coming from Italy for drinking refreshing, low-ABV fruity wines during ...

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    Country Report

    Spirits in Bulgaria

    Jul 2017

    Whiskies has emerged strongly as a favourite among Bulgarian consumers in recent years, although sales in the category are strongly seasonal. Sales of whiskies start growing during October and November, reaching their peak during the holiday season ...

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