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Company Profile

Burberry Group Plc in Luxury Goods

Jan 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Burberry Group Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Luxury Goods market and the global economy.

Company and market share data provide a detailed look at the financial position of Burberry Group Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Burberry Group Plc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Burberry Group Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Luxury Goods research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key Company Facts

Strong Results for Burberry in 2010

Growing Centralisation at Burberry

Only Spain Disappoints in 2010

Strong Growth in H1 2011 Boosted by Emerging Markets

SWOT – Burberry Plc

Burberry Seeks to Regain Control of Global Brand/Operations

Market Assessment

Economic Downturn Hits Premium Hard

Positive Outlook for Accessories and Clothing

Latin America and Asia Pacific Key Markets for Burberry

Designer Clothing and Footwear

Moving Away from Licensing Model

New Model for International Expansion

Burberry Aims to Increase Footwear Sales

Luxury Accessories

Burberry Seeks Stability from Non-apparel Categories

City Markets and Chinese Shoppers at Home and Abroad

Look to Expand in Men's Luxury Accessories

Super Premium Beauty and Personal Care

Russia to Lead Global Fragrances Sales Growth

Chinese Growth Rooted in Skin Care

Luxury Jewellery and Timepieces

Strong Potential in Indian Market

Expand into Luxury Jewellery

Luxury Travel Goods

Burberry – Consider Move into Travel Goods

Brand Strategy/Operations

Burberry – Mixing Tradition with New Technological Age

Operations

Recommendations

Burberry Ready for International Expansion

Samples

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