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Company Profile

Burberry Group Plc in Luxury Goods

Jan 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Burberry Group Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Luxury Goods market and the global economy.

Company and market share data provide a detailed look at the financial position of Burberry Group Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Burberry Group Plc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Burberry Group Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Luxury Goods research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key Company Facts

  • Strategic Evaluation

Strong Results for Burberry in 2010

  • Strategic Evaluation

Growing Centralisation at Burberry

  • Strategic Evaluation

Only Spain Disappoints in 2010

  • Strategic Evaluation

Strong Growth in H1 2011 Boosted by Emerging Markets

  • Strategic Evaluation

SWOT – Burberry Plc

  • Strategic Evaluation

Burberry Seeks to Regain Control of Global Brand/Operations

  • Strategic Evaluation

Market Assessment

Economic Downturn Hits Premium Hard

  • Market Assessment

Positive Outlook for Accessories and Clothing

  • Market Assessment

Latin America and Asia Pacific Key Markets for Burberry

  • Market Assessment

Designer Clothing and Footwear

Moving Away from Licensing Model

  • Designer Clothing and Footwear

New Model for International Expansion

  • Designer Clothing and Footwear

Burberry Aims to Increase Footwear Sales

  • Designer Clothing and Footwear

Luxury Accessories

Burberry Seeks Stability from Non-apparel Categories

  • Luxury Accessories

City Markets and Chinese Shoppers at Home and Abroad

  • Luxury Accessories

Look to Expand in Men's Luxury Accessories

  • Luxury Accessories

Super Premium Beauty and Personal Care

Russia to Lead Global Fragrances Sales Growth

  • Super Premium Beauty and Personal Care

Chinese Growth Rooted in Skin Care

  • Super Premium Beauty and Personal Care

Luxury Jewellery and Timepieces

Strong Potential in Indian Market

  • Luxury Jewellery and Timepieces

Expand into Luxury Jewellery

  • Luxury Jewellery and Timepieces

Luxury Travel Goods

Burberry – Consider Move into Travel Goods

  • Luxury Travel Goods

Brand Strategy/Operations

Burberry – Mixing Tradition with New Technological Age

  • Brand Strategy/Operations

Operations

  • Brand Strategy/Operations

Recommendations

Burberry Ready for International Expansion

  • Recommendations

Samples

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