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Company Profile

Burger King Holdings Inc in Consumer Foodservice

Jan 2013

Price: US$525

About this Report

About this Report


Euromonitor International's report on Burger King Holdings Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.

Company and market share data provide a detailed look at the financial position of Burger King Holdings Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Burger King Holdings Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Burger King Holdings Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Improvements in 2012

SWOT: Burger King Holdings Inc

Key strategic challenges and objectives

Operating structure

Distribution and supply strategy

Competitive Positioning

Burger King underperforms

McDonald’s widens the gap to global CFS competitors

Independents top chains in CFS value growth

Chained growth driven by convenience, premium positioning

In developed markets new share must be taken, not just earned

In emerging markets, accessibility and appeal are keys to growth

Market Assessment

Asia Pacific and Latin America drive global CFS growth

Asia Pacific to become largest fast food market by 2016

Fast food: Two-tiered strategy now key in all markets

Fast food: Two-tiered strategy now key in all markets (2)

Category and Geographic Opportunities

Reclaiming lost ground in the US

Emerging market growth opportunities

Opportunities across Asia Pacific

Still low penetration of chains offers opportunities in China

Strong competition in Latin America

Brazil a highly attractive growth market

Rapid expansion in Russia

Burger King enters South Africa

Macro pressure in Europe

Share decline in Germany

Strong performance in Turkey

Burger King returns to France

Brand Strategy

US accounts for nearly 60% of Burger King’s global network

Revamped brand strategy

Burger King tests delivery

Snacks, desserts and indulgent burgers drive NPD strategy

Recommendations

Key recommendations

Samples

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