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Company Profile

Burger King Holdings Inc in Consumer Foodservice

Dec 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Burger King Holdings Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.

Company and market share data provide a detailed look at the financial position of Burger King Holdings Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Burger King Holdings Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Burger King Holdings Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Continued weakness in 2011

  • Strategic Evaluation

SWOT: Burger King Holdings Inc

  • Strategic Evaluation

Key strategic challenges and objectives

  • Strategic Evaluation

Operating structure: Franchise model

  • Strategic Evaluation

Distribution and supply strategy

  • Strategic Evaluation

Competitive Positioning

Burger King outperformed by rival McDonald’s

  • Competitive Positioning

Burger King among the weaker performers in global CFS in 2010

  • Competitive Positioning

Chains dominate fast food and McDonald’s reigns supreme

  • Competitive Positioning

McDonald’s leads fast food sales in vast majority of countries

  • Competitive Positioning

Market Assessment

Positive outlook for global fast food

  • Market Assessment

Asia and Latin America attractive growth regions

  • Market Assessment

Category and Geographic Opportunities

Emerging market opportunities

  • Category and Geographic Opportunities

Burger King needs to catch up with KFC and McDonald’s in China

  • Category and Geographic Opportunities

Modest growth opportunities in Western Europe

  • Category and Geographic Opportunities

Share declines in Germany and the UK

  • Category and Geographic Opportunities

Turkey a bright spot in Western Europe

  • Category and Geographic Opportunities

Russia also offers major growth opportunities

  • Category and Geographic Opportunities

Latin America a key target region for expansion

  • Category and Geographic Opportunities

Growth opportunities exist in Brazil as well as Mexico

  • Category and Geographic Opportunities

Problems in Burger King’s home market

  • Category and Geographic Opportunities

Brand Strategy

Burger King outlets still heavily biased towards the US

  • Brand Strategy

Focus on one core brand

  • Brand Strategy

Concept innovation

  • Brand Strategy

Burger King NPD 2010/2011

  • Brand Strategy

Recommendations

Key recommendations

  • Recommendations

Samples

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