The change in consumer perceptions of margarine and spreads, and butter is clear in Euromonitor’s market size data, with sales of butter overtaking margarine in value terms in 2020. Forecasts for the next five years expect margarine and spreads to continue declining in volume terms.
Volume growth of butter is set to return to positive territory in the next five years. While inflation has been high for dairy products, this is expected to stabilise in the second half of 2023 and into 2024.
Butter comes in unsalted and salted formats, and while salted butter is more commonly stocked on shelves, and is the more popular choice, the future for unsalted butter is encouraging. Unsalted butter has several advantages over salted butter, the most obvious being that it is the healthier option.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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