While the price of butter is set to remain significantly more expensive compared to margarine and spreads brands, more health-conscious consumers will opt for butter over margarine in the forecast period. The popularity of butter is expected to grow yielding strong growth rates in retail volume and constant value terms.
Negative demographic growth is to impact butter and spreads over the forecast period, leading to shrinkage of its potential consumer base, whilst limiting the future growth potential of the category. Thanks to the health and wellness trend, butter will manage to stay afloat at the expense of the decline of margarine which faces continued decline in consumer demand, while butter and vegetable oil mixed spreads are set to maintain flat growth thanks to the great dynamic in terms of innovation and key new product launches.
Butter and spreads will continue to see the launch of spreads, which are a blend of butter and vegetable oils, and can be more easily spread on to foods. It is likely that other brands will follow in the footsteps of Meggle doo by launching vegan and plant-based spreads, which are gaining interest among consumers.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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