Many of the factors currently driving value sales, will continue over the forecast period. Butter will continue to outperform cooking fats and margarine and spreads in terms of volume sales, with margarine and spread predicted to see a fall in volume sales.
Despite the growing interest in health and wellness, it is not anticipated that reduced-fat, plant-based, or lactose-free offerings will gain any significant value share over the forecast period. Georgian consumers generally associate healthy dairy products with those made from full-fat cow's milk and consider products that use vegetable fat or use substitute milk fat as less healthy.
Over the forecast period, cooking fats will remain a niche product area. The main reason for this is because the product area is often perceived to be outdated.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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