Butter and spreads will register healthy constant value and volume growth over the forecast period. An increasing population will support volume sales.
Cooking fats tends to be a stagnant product area and there has been limited innovation or new offerings in recent years. Consumers who use these products represent a relatively steady base but the prospects of expanding the use of these items among new consumers is not expected over the forecast period.
Over the forecast period, consumers will continue migrating to products they perceive to be healthier. As levels of obesity are on the rise, along with other chronic health conditions, many consumers are taking action to reduce cholesterol levels, as well as fat in their diets.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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