While butter is expected to experience rising demand in Ireland over the forecast period, cooking fats and margarine and spreads are each expected to face further sales declines. Demand is set to continue shifting towards butter as consumers appreciate the high quality and reasonable prices of locally manufactured butter, while the increasing popularity of alternative spreads with a health and wellness positioning is also expected to undermine demand for margarine and cooking fats to some extent as well.
The forecast period is expected to see Kerry Foods Ltd maintain its strong leading position in butter and spreads via its leading brand of margarine Dairygold and its various butter brands, including Churn, Country Pride, Mitchelstown and Ballyclough. The company also offers various brands of margarine, some with a health and wellness positioning, including Dairygold Lighter, LowLow, Kerrymaid, Dairygold Baking Block, Pure Dairy Free and Golden Pasture.
The entire Irish food packaged market is expected to witness a surge in new product launches over the forecast period as industry players look to offer products that cater to the specific needs of an increasingly diverse consumer base. One such example of an innovative new launch in butter and spreads during 2023 was the introduction of Dairypak Irish Butter by JDS Spreads.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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