As in the end of the review period, butter is expected to continue evolving as a category in Italy. In this light, the offer of companies is predicted to be increasingly differentiated through references with unique characteristics.
Over the forecast period butter is predicted to see only marginal increments in retail volume sales in the short term, before ebbing, albeit marginally. As a result, butter is projected to see a flat retail volume CAGR.
Within the competitive landscape of butter and spreads, private label is well placed to gain retail volume and value shares in the forecast period. High price rises for butter are encouraging consumers to buy lower-priced private label options, which are considered quality products as they use Italian milk.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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