Butter and spreads will register moderate constant value and volume growth over the forecast period. While butter and spreads is a mature product area, continuing population growth will support increased volume sales.
The growing health and wellness trend is starting to favour butter over margarine and spreads due to its more natural image and ingredients and also as it is perceived to be healthier. Producers have also reported that customers are paying more attention to the product’s taste and quality rather than just its price.
During the forecast period, butter and spreads will encounter challenges of maturity. Players need to attempt to boost value sales by launching health and wellness type products, with clearly defined functional and fortified offerings.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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