Butter is expected to be the only category of butter and spreads to register positive retail volume growth in Lithuania over the forecast period. This is set to be a reflection of the increasing interest in natural dairy products that are spreading among the local population, part of the general movement away from packaged food that is seen as highly processed and containing long lists of ingredients with unfamiliar names.
As mentioned above, private label gained significant ground in butter and spreads over the course of the review period, especially during 2022. Consumer interest in private label soared as high inflation and rising cost of living eroded consumer purchasing power to a high degree, making private label an increasingly attractive option for hard-pressed local consumers.
While there are numerous products categorised under margarine and spreads that are marketed by explicit reference to their vegan credentials as an alternative to butter, these products have so far failed to make much of an impression on Lithuanian consumers. The widespread love for butter among the local population and butter’s status as a traditional products and a distinctly Lithuanian cooking ingredient have made it difficult for margarine brands to market their products as an ideal plant-based alternative to butter.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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