While unit prices of butter are set to remain significantly more expensive compared to the margarine and spreads brands, more health-conscious consumers will opt for butter over margarine in the forecast period. Butter is considered a more natural option with fewer ingredients compared to margarine, which are often perceived as being processed.
Recent key new product launches involving clarified butter are set to give butter and spreads a whole new dynamic in the upcoming period, with ghee butter becoming increasingly popular. These products come at a high unit price which few local consumers can afford.
The margins of the leading players in margarine and spreads are expected to come under pressure during the forecast period due to high inflation and the interruptions that have been caused to the supply of vegetable oil, a key input into the margarine manufacturing process, due to the Ukraine conflict. This is expected to see them focus more on spreads, a much more dynamic and promising product type in comparison with margarine, not least as it is easy to add value to such products and mitigate the impact of reduced margins.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!