Butter is projected to post moderate, but gradually rising retail volume and value (constant 2023 prices) growth over the forecast period. Consumers are predicted to cook and bake more during festive seasons, especially major ones like Hari Raya and the Chinese New Year.
The largest category, margarine and spreads, is projected to see gradually rising, and the fastest retail volume and value (constant 2023 prices) growth over the forecast period. Margarine and spreads are likely to see sustained retail demand, with the leading brands remaining widely popular with locals.
Some players are expected to continue to shift their focus to food specialists over the forecast period, while e-commerce is set for further gains, albeit remaining a relatively small presence in butter and spreads. Arla Foods Amba, Ballantyne Foods and Fonterra Brands are set to continue to expand their distribution to food specialists, as they look to reach more consumers.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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