Butter is anticipated to record solid growth over the forecast period. This projection stems from butter's remarkable resilience, largely unaffected by local olive oil production challenges.
On the other hand, margarine volume sales are expected to continue to decline. This trajectory is primarily attributed to the perception of margarine as hydrogenated, prompting a substantial shift towards healthier alternatives, prominently olive oil.
Artisanal unpackaged butter has an enduring dominance, a phenomenon that exerts its influence across both the butter and margarine segments. In rural areas, butter maintains a strong preference over margarine due to economic considerations.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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