The forecast period for butter and spreads in Norway will be defined by a continued contraction in terms of volume sales, though the decline will slow steadily. This is largely thanks to the maturation of butter, which will see the fastest fall for much of the forecast period.
Veganism, once a fringe movement in Norway, is now firmly planting its roots in the mainstream and its influence is distinctly evident in butter and spreads. Vegan-centric products, notably Naturli’ Smørbar and Berit Nordstrand Smøremyk, among others like Gryr Smøreblid and Go’ Vegan Plantemargarin, have not only carved a niche for themselves but also are sketching the blueprint for future innovations.
The organic trend is making its presence felt in butter and spreads, though organic labels still need further claims to boost appeal to Norwegian consumers. Brands such as Tine, Rørosmeieriet, and private label line Kolonihagen have all introduced organic butter options, recognising and responding to consumers’ increasing inclination towards cleaner, more transparent food sources.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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