Butter and ghee in Pakistan is set to strong retail volume growth, despite the prevailing inflation, price hikes and an increase in taxes. Loose/unpackaged products that enjoy zero tax status will remain very popular due to the lower price point.
Urbanization is leading to increased sales of butter and spreads via supermarkets and hypermarkets in Pakistan, while small local grocers tend to be losing some share. Locally manufactured spreads are the main preference, but some affluent consumers are choosing expensive imported spreads.
Since the onset of the COVID-19 pandemic, there has been a substantial boom in consumer interest in baking and cooking at home. With many people spending much of their free time at home, cooking and baking came to be seen as a productive and exciting home-based pastime.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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