The performance of butter and spreads over the forecast period will be determined by consumers’ reduced purchasing power in light of the ongoing economic uncertainties concerning costs for energy, fuel, and food. Furthermore, decreasing demand due to the high shelf prices for butter and spreads in 2022-2023 has affected the activity of many small farmers, some of whom had to close operations due to economic pressures and logistical challenges.
The popularity of butter is expected to remain high overall, thanks to traditional local consumption trends and domestic production, however, the high prices will continue to pose a challenge to volume sales. We also expect to see renewed shelf placement for butter over the forecast period, which is expected to increase under the new Milk and Dairy Products Law no.
Margarine has managed to withstand recent damage to its image due to some products containing a high level of trans fatty acids, with these considered as harmful for human health. Margarine’s ability to escape this categorisation is due to the efforts made by leading Upfield Holdings BV (GBO) with its Delma, Rama, and Becel brands, which are 100% free of partially hydrogenated fats, a source of trans fatty acids.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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