Butter and spreads is forecasted to face muted retail volume growth as this mature category suffers from little or no launches in the forthcoming years. Dairy producers have limited interest in developing butter and spreads, due to the limited growth available.
Margarine and spreads is expected to drive the whole category as it fits well with consumers’ busy lifestyles and demand for quick meal options. The low price of margarine and spreads makes this an appealing option for low and middle-income Serbians.
Growing health consciousness is forecasted to drive consumers’ attention away from butter and spreads, with many Serbians forecasted to replace butter and spreads with healthier alternatives, such as vegetable oil and cheese spreads, for example. Consumers may also opt for plant-based spreads.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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