Margarine and spreads continues to be led by Meadow Lea from Goodman Fielder Ltd, and Flora from Upfield Holdings BV. These and a growing number of other manufacturers of margarine and spreads have increasingly positioned their products as being better for you alternatives to butter, using packaging as part of the marketing to challenge the prevailing consumer perception that margarine is highly processed and high in trans fats.
The per capita consumption of butter, and margarine and spreads has reached a state of maturity, whereby there is limited potential for growth resulting from home cooking or baking. Consumers are expected to maintain their regular purchasing habits over the forecast period, rather than increasing the quantities they purchase for home cooking purposes.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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