The functionality trend is expected to be extended to all products in the category over the forecast period as consumers will look to consume more vitamins and minerals in their daily nutrition. Zvijezda launched a new margarine with added vitamin D in its Margo line, while a new margarine by Violife includes a number of vitamins and folic acid.
The health trend is growing among consumers which is making them more cautious about what they consume. Most are looking for products that contain natural ingredients and which are without artificial additives.
Butter and spreads is projected to record a slight decline in volume terms over the forecast period. Slovenians traditionally spread butter over bread for breakfast, although this trend is slowly fading due to the ongoing focus and media promotion of healthier lifestyles.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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