The forecast trajectory of butter and spreads in retail volume terms remains negative after a marginal rebound predicted for 2024 and 2025. This is especially true for cooking fats and margarine and spreads, which are predicted to record declining demand over most of the forecast period, as opposed to butter.
Innovation in butter and spreads will be pivotal as consumers increasingly focus on sustainability and health credentials. While butter lags behind when it comes to sustainable sourcing, growing concerns over dairy production is expected to place increasing pressure on players to ensure more sustainable practices.
Butter and spreads will benefit from the continued development of e-commerce and direct-to-consumer channels as space for innovation grows. There remains potential for innovation in spreads by creating products with specific value and capitalising on trends such as sustainability through technological innovation.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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