In the immediate years of the forecast period, it still seems possible that prices in butter and spreads will outpace inflation due to the sustained impact of climate crises on dairy and cooking oils. Grain and herd feed costs are likely to cool down in price, but supply chain difficulties and the market potential for alternative fuels will impact soybean and corn oil supplies.
Even as the larger body of medical literature now paints trans-fat-free margarine as a healthier choice, margarine is still likely to see its share in butter and spreads diminish. In spite of years of impressive research and development, margarine has yet to assert itself as a true analogue of butter.
Butter and plant-based offerings, in their successes among consumers who can afford premium iterations, will become more diverse in distinct ways during the forecast period. For butter, brands that have seen the best recent growth are smaller regional products that evoke locality and a bespoke image.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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