Butter and Spreads

Value sales of butter and spreads recorded double-digit growth in 2023, with demand rising steadily. Traditionally in India, butter and ghee has been prepared at home from milk as it is considered more budget-friendly. Butter and ghee are extensively…

In June 2022 Ukrainian dairy manufacturers were granted duty-free exports to the EU for one year. This was extended for one more year in 2023 as part of ongoing efforts to support Ukraine’s economy while it continues to cope with the impact of…

Volume growth is expected to be muted for butter in 2023. With inflation still high, though easing, consumers are expected to be price sensitive and as a result opt for more affordable margarine and spreads rather than butter. The situation is…

During much of 2020 and 2021 consumers found themselves confined to their homes due to the government’s measures to stem the tide of the Coronavirus (COVID-19) pandemic. This encouraged them to take up cooking and baking as a hobby. This trend had a…

During the Coronavirus (COVID-19) pandemic, consumers found or rediscovered a passion for cooking/baking and the demand for quality, but also traditional, butter increased. Thus, COVID-19 in Italy saw demand increase strongly as consumers stocked up…

Despite the recovery of pre-pandemic lifestyles, with Croatians returning to office workplaces and spending less time at home, margarine sales continue to decrease. In recent years, margarine has been labelled as a less healthy option than butter,…

The Brazilian dairy industry has historically had negative results in its balance of trade. The country’s dairy production has not been sufficient to supply all its needs in terms of dairy products. In the past year, for some categories it has been…

Butter and spreads registered a modest increase in retail volume terms in 2022 and a similar performance is expected in 2023. As a mature category, there is little room for growth in butter and spreads. However, the category experienced high demand…

The sale of unpackaged butter and ghee products in rural areas remains strong in Pakistan. However, urban consumers are becoming more hygiene conscious and are looking for more convenient butter and ghee formats, with many opting for packaged…

Value growth in butter and spreads is being supported by high unit prices, while volume remains in a decline. These factors are in direct correlation, as the skyrocketing prices, driven by inflationary pressures and increases in costs, mean…

In 2023, margarine and spreads is projected to continue to be the dominant category in retail volume and value sales terms, followed by butter, with cooking fats sales still negligible. The popularity of margarine and spreads is underpinned by its…

Butter and spreads witnessed among the highest unit price growth in dairy in 2022 resulting in the category seeing double-digit growth in current value terms. However, sales plummeted in retail volume terms in 2022, even more significantly than in…

Retail volume sales of butter and spreads are expected to decrease during 2023, reflecting the declining population and the general trend of consuming less bread. Despite its declining average unit price, retail volume sales of the largest category,…

Butter in Israel had a very high customs tax of 126-140%. This made importing butter unviable for players in the category, except for specific importers allowed to import small amount without the customs tax attached. In 2019, the country started to…

Retail sales of butter saw accelerated growth in current value terms in 2023. Growth was boosted by the lifting of pandemic-related measures, which saw a revival in offline consumption, combined with an enhanced consumer awareness of Western cuisine.…

2022 was a challenging year for butter in Tunisia, with a critical volume decline of over 30% due to the continuous shortage of butter caused by the lack of milk production by farmers. Low levels of milk production was caused by a range of factors,…

Retail volume sales of butter began to recover in 2023, following a steep decline in the previous year. The latter was due mainly to rising raw milk and energy prices, which had an impact on production costs, and ultimately, unit prices With high…

The increased price of baked goods and pastries, combined with the popularity of chef shows on TV and social media, has driven the popularity of baking at home. This is increasing retail volume sales of margarine and the moderate retail volume…

Butter and spreads growth remains stagnant in 2023. The category is facing one of the steepest price increases, as inflation reaches a record high. Although the overall Canadian Consumer Price Index (CPI) experienced a decline in the early months of…

Within dairy, butter is the most consumed product within butter and spreads, with higher sales than margarine and spreads, and cooking fats combined. This was not always the case in Australia, as margarine was the more popular spread amongst…