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Company Profile

Cadbury Plc in Packaged Food

Jan 2009

Price: US$525

About this Report

About this Report


Euromonitor International's report on Cadbury Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Cadbury Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Cadbury Plc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Cadbury Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Strategic Evualuation

Key Company Facts

Strategic Evaluation

SWOT – Cadbury Plc

Key Strategic Objectives and Challenges

Mergers, Margins and Ethics

Competitive Positioning

Performance vs. Global Packaged Food Market

Competitive Landscape

Cadbury in the Global Context

Hershey – A Real Opportunity?

Big Brands, Big Markets

Market Assessment

Brightest Prospects in Emerging Regions

Building Brands in New Categories

Growth Opportunities in Snack Bars

Brand Leveraging Opportunity in Ice Cream

Flavoured Powder Milk Drinks Dominate Dairy Offer

Confectionery Opportunities

Potential Beyond Core Region

A Major Player in All Areas

Diverse Opportunities in Chocolate

Meeting Demand in a Difficult Economic Climate

Growth Potential in Gum

Developing Functionality in Confectionery

Brand Strategy

Investing in Focus Brands

Strong Performance for Cadbury’s Largest Brand

Moving Beyond Chocolate

Flagship Sugar Confectionery Brand

Recommendations

Responding to Competition and Constraints

Samples

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