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Country Report

Malaysia Flag Cafés/Bars in Malaysia

| Pages: 40

Price: US$900

About this Report

Executive Summary

TRENDS

  • Changing lifestyle of consumers in Malaysia became a major factor driving demand at cafés/bars during 2012. Economic conditions in Malaysia were better than expected, resulting in more consumers having higher purchasing power to spend on entertainment expenses incurred in independent bars and chained/independent cafés available across the country. Whenever consumers choose to dine out, cafés appear to be an ideal choice for them since they offer wide varieties of food and beverages from which consumers can choose without having to overspend.

COMPETITIVE LANDSCAPE

  • Secret Recipe Cakes & Café led sales in 2012 with a 7% value share. Secret Recipe is one of the largest chained cafés in Malaysia with over 220 outlets found domestically. Major outlets of Secret Recipe are operating within retail locations with the intention of capturing a high number of customers. Besides, Secret Recipe markets varieties of cakes and Asian and fusion types of cuisines with a large selection of beverages from which to choose. Competencies in terms of location of outlets help Secret Recipe maintain its leading position since they capture a strong flow of customers at different parts of the day. For instance, Secret Recipe organised a promotional activity that allowed customers who purchased a slice of cake to enjoy a cup of coffee or tea for free during tea time period from 15.00 to 18.00 hours daily at selected outlets. On top of that, lunch value meals offered by Secret Recipe also attract large crowds to its outlets during lunchtime due to the affordability of set meals for a mass group of consumers.

PROSPECTS

  • Cafés/bars in Malaysia will continue to grow due to strong public demand in Malaysia. This is mainly driven by the increasing number of Malaysians who generally pursue a greater number of social activities during after-work hours and weekends. Thus, places like specialist coffee shops, cafés and independent bars are their options for hanging out with friends or families during leisure time or after-work hours. Improving spending power of consumers in Malaysia will also cause the behaviour of consumers who have a high number of social activities to continue patronising cafés/bars over the forecast period. Moreover, a stronger coffee-drinking culture in Malaysia will also result in larger number of consumers opting for specialist coffee shops or cafés due to the offering of gourmet coffee at those outlets.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cafés/Bars in Malaysia?
  • What are the major brands in Malaysia?
  • What are the growth prospects for specialist coffee shops in Malaysia?
  • How important are traditional cafés or bars to the foodservice landscape in Malaysia?
  • How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Cafés/Bars in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Cafés/Bars by Category: Units/Outlets 2007-2012
  • Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2007-2012
  • Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2007-2012
  • Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2007-2012
  • Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2007-2012
  • Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2007-2012
  • Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2008-2012
  • Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2009-2012
  • Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2012-2017
  • Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2012-2017
  • Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2012-2017
  • Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2012-2017
  • Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2012-2017
  • Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2012-2017

Cafés/Bars in Malaysia - Company Profiles

Secret Recipe Cakes & Café Sdn Bhd in Consumer Foodservice (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Secret Recipe Cakes & Café Sdn Bhd: Key Facts

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 2 Secret Recipe Cakes & Café Sdn Bhd: Competitive Position 2012

Starbucks Berjaya Coffee Co (M) Sdn Bhd in Consumer Foodservice (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Starbucks Berjaya Coffee Co (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 4 Starbucks Berjaya Coffee Co (M) Sdn Bhd: Competitive Position 2012

White Café Sdn Bhd in Consumer Foodservice (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 White Café Sdn Bhd: Key Facts

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 White Café Sdn Bhd: Competitive Position 2012

Consumer Foodservice in Malaysia - Industry Context

EXECUTIVE SUMMARY

Slower value growth indicated for consumer foodservice

Healthy food and drinks offering

Multinational players dominate consumer foodservice in Malaysia

Retail outlets within shopping malls remain major channel

Positive outlook for foodservice in Malaysia over forecast period

Rapid urbanisation causes change in dining patterns

Healthier choices offered by consumer foodservice players

Foodservice companies engage online channel as marketing tool

Expansion of foodservice operators associated with shopping malls

Rising prices affect consumer demand

CITY KEY TRENDS AND DEVELOPMENTS

Klang Valley

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2007-2012
  • Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-2012
  • Table 17 Consumer Foodservice by Independent Vs Chained: Units/Outlets 2012
  • Table 18 Sales in Consumer Foodservice by Eat in vs Take-away vs Home Delivery: % Foodservice Value 2012
  • Table 19 Sales in Consumer Foodservice by Food Vs Drinks Split: % Foodservice Value 2012
  • Table 20 Sales in Consumer Foodservice by Location: % Foodservice Value 2007-2012
  • Table 21 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2008-2012
  • Table 22 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2009-2012
  • Table 23 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2012
  • Table 24 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
  • Table 25 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Cafés/Bars
    • Chained Cafés/Bars
    • Independent Cafés/Bars
    • Bars/Pubs
      • Chained Bars/Pubs
      • Independent Bars/Pubs
    • Cafés
      • Chained Cafés
      • Independent Cafés
    • Juice/Smoothie Bars
      • Chained Juice/Smoothie Bars
      • Independent Juice/Smoothie Bars
    • Specialist Coffee Shops
      • Chained Specialist Coffee Shops
      • Independent Specialist Coffee Shops

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Pricing
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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