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Country Report

Malaysia Flag Cafés/Bars in Malaysia

| Pages: 30

Price: US$990

About this Report

Executive Summary

TRENDS

  • Purchasing power is growing among young adults, since many belong to affluent families. Consumers who visit cafés/bars are mostly from medium to high income groups. These groups of consumers are less price-conscious and have sophisticated tastes.

COMPETITIVE LANDSCAPE

  • Secret Recipe Cakes & Café Sdn Bhd led with an 8% value share and reached MYR766 million in 2014. The company was able to remain the leader in cafés/bars due to its various marketing activities and a wide variety of cakes on offer, with delivery service provided, as well as promotions like price discounts and rebates when registering for its mobile application.

PROSPECTS

  • Consumers will continue to visit more cafés/bars, especially at the weekend when gathering with friends or family. Strong purchasing power among consumers – who are typically from medium to high income groups –will be another factor. Consumers choose to visit cafés/bars due to these outlets’ convenience and location in most major cities.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cafés/Bars in Malaysia?
  • What are the major brands in Malaysia?
  • What are the growth prospects for specialist coffee shops in Malaysia?
  • How important are traditional cafés or bars to the foodservice landscape in Malaysia?
  • How are domestic specialist coffee shop chains fairing against multinational chains?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

Cafés/Bars in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Cafés/Bars by Category: Units/Outlets 2009-2014
  • Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2009-2014
  • Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2009-2014
  • Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2009-2014
  • Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2009-2014
  • Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2009-2014
  • Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2010-2014
  • Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2011-2014
  • Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2014-2019
  • Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2014-2019
  • Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2014-2019
  • Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2014-2019
  • Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2014-2019
  • Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2014-2019

Cafés/Bars in Malaysia - Company Profiles

Golden Arches Sdn Bhd in Consumer Foodservice (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Golden Arches Sdn Bhd: Key Facts

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 2 Golden Arches Sdn Bhd: Competitive Position 2014

Secret Recipe Cakes & Café Sdn Bhd in Consumer Foodservice (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Secret Recipe Cakes & Café Sdn Bhd: Key Facts

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 4 Secret Recipe Cakes & Café Sdn Bhd: Competitive Position 2014

White Café Sdn Bhd in Consumer Foodservice (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 White Café Sdn Bhd: Key Facts

COMPANY BACKGROUND

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 6 White Café Sdn Bhd: Competitive Position 2014

Consumer Foodservice in Malaysia - Industry Context

EXECUTIVE SUMMARY

Consumer foodservice grows moderately in 2014

Rising number of shopping centres drives sales

Aggressive marketing campaigns by leading players

Independent foodservice grows more slowly than chained foodservice

Consumer foodservice expected to grow slightly slower in the forecast period compared to the review period

KEY TRENDS AND DEVELOPMENTS

Chained foodservice operators maintain their strong position in 2014

Increase in number of shopping centres drastically boosts sales

Foodservice continues to grow positively despite moderate economic performance

Convenience remains the priority for consumers

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2009-2014
  • Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2009-2014
  • Table 17 Consumer Foodservice by Independent vs Chained: Units/Outlets 2014
  • Table 18 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2014
  • Table 19 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2014
  • Table 20 Sales in Consumer Foodservice by Location: % Foodservice Value 2009-2014
  • Table 21 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2010-2014
  • Table 22 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2014
  • Table 23 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2014
  • Table 24 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
  • Table 25 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Cafés/Bars
    • Chained Cafés/Bars
    • Independent Cafés/Bars
    • Bars/Pubs
      • Chained Bars/Pubs
      • Independent Bars/Pubs
    • Cafés
      • Chained Cafés
      • Independent Cafés
    • Juice/Smoothie Bars
      • Chained Juice/Smoothie Bars
      • Independent Juice/Smoothie Bars
    • Specialist Coffee Shops
      • Chained Specialist Coffee Shops
      • Independent Specialist Coffee Shops

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Pricing
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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