Cameroon

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Cameroon. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Cameroon StatisticsConsumer Lifestyles in CameroonCameroon Country BriefingsFuture Demographics: Cameroon in 2030

Country Report

Country Report

Cigarettes in Cameroon

Jul 2018

The ease of access to tobacco products due to the non-application of the law and sales of cigarettes in single units are anticipated to support growth in the number of smokers as the population increases over the forecast period. Indeed, with most ...

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Country Report

Country Report

Cigars, Cigarillos and Smoking Tobacco in Cameroon

Jul 2018

Cigars and cigarillos recorded significant retail volume growth in 2017, supported by a clientele consisting mainly of expatriates, high government officials and wealthy business people....

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Country Report

Country Report

Tobacco in Cameroon

Jul 2018

As concerns over the consumption of tobacco grow, especially with regards to the under-age and younger generations, the Cameroonian government has been facing increasing pressure from anti-tobacco activists to adopt stricter anti-tobacco laws. ...

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Country Report

Country Report

Smokeless Tobacco and Vapour Products in Cameroon

Jul 2018

No smokeless tobacco products were present in Cameroon in 2017. Smokeless tobacco, in particular nasal snuff, has been used for a long time by the local population, although usually in unpackaged, unbranded formats. Its use is generally prevalent ...

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Country Profile

Country Profile

Cameroon: Country Profile

Jun 2018

Cameroon will see solid growth in 2018. Private consumption is the main driver. An increase in production of natural gas will also provide support. Gains in construction will accelerate prior to the 2019 Africa Soccer Cup. A restrictive fiscal policy...

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Strategy Briefing

Strategy Briefing

The Rise of “Lifestyle” Diseases in Developing Countries

Jun 2018

Although life expectancy and living standards are improving, developing countries also experience a rapid rise in health problems such as diabetes, obesity, high blood pressure and raised cholesterol levels. Caused mainly by dietary changes and a ...

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Country Report

Country Report

Beer in Cameroon

Jun 2018

Beer registered positive total volume growth in 2017, driven by mid-priced brands, which accounted for a sizeable portion of the sales. As many consumers remained price sensitive as a result of higher living costs, many of them traded down to economy...

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Country Report

Country Report

Cider/Perry in Cameroon

Jun 2018

As Cameroonians are not accustomed to drinking cider/perry, the category remained negligible in size in 2017. Furthermore, cider/perry products are impacted negatively by the fact they are perceived to be premium products and thus not within reach ...

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Country Report

Country Report

Alcoholic Drinks in Cameroon

Jun 2018

Drinking is considered a part of social activity in Cameroon. Accordingly, it is very common for consumers to grab a drink throughout the week. Whilst drinking is strongest among millennials and especially men, attitudes towards alcoholic drinks ...

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Country Report

Country Report

Rtds/High-Strength Premixes in Cameroon

Jun 2018

RTDs/high-strength premixes recorded strong growth in 2017 as a result of a growing consumer base, stemming from increasing visibility and consumer awareness. Although this growth is likely to subside in the long run, the positive trend is expected ...

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Country Report

Country Report

Spirits in Cameroon

Jun 2018

Spirits saw reasonable growth over 2017 thanks to a good, albeit small, base of higher-income consumers. Club-goers, business people, expatriates and upper-income people generally drink spirits, particularly whiskies, at home and when going out on ...

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Country Report

Country Report

Wine in Cameroon

Jun 2018

Wine performed well in 2017, in line with 2016 growth rates. The growth continued to be supported by high consumer awareness, higher disposable income as well as exposure to Western culture. Indeed, the number of middle-income consumers has been ...

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Country Report

Country Report

Baby and Child-Specific Products in Cameroon

May 2018

Baby and child-specific products is expected to record a positive performance in value terms at constant 2017 prices over the forecast period, following strong growth in 2017. Whilst the steady birth rate and rising disposable incomes are expected to...

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Country Report

Country Report

Bath and Shower in Cameroon

May 2018

Bar soap remained by far the largest category within bath and shower in 2017, despite the rising popularity of and accessibility to body wash/shower gel. Indeed, 2017 saw the increasing entry of body wash/shower gel products with different ...

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Country Report

Country Report

Colour Cosmetics in Cameroon

May 2018

As in 2017, colour cosmetics is expected to see a positive performance over the forecast period in value terms at constant 2017 prices. Growth will be supported by the fact that an increasing number of women will wear colour cosmetics every day. ...

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Country Report

Country Report

Deodorants in Cameroon

May 2018

As in 2017, deodorants is expected to see strong growth in value terms at constant 2017 prices in the forecast period. Following a rise in the urban population, sales will be driven by rising demand, especially amongst young adults and professionals....

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Country Report

Country Report

Depilatories in Cameroon

May 2018

Depilatories is not expected to see strong growth over the forecast period, with the CAGR expected to be in line with that seen in 2017 in value terms at constant 2017 prices. However, the growth achieved will be due to rising disposable incomes, as ...

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Country Report

Country Report

Fragrances in Cameroon

May 2018

Fragrances is expected to see fairly strong value growth over the forecast period, on the back of the reasonable growth seen in 2017. Growth is expected to be driven by upper-income consumers, and also by some aspirational middle-income consumers. ...

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Country Report

Country Report

Hair Care in Cameroon

May 2018

Hair care is expected to perform well over the forecast period, with the value CAGR in line with the growth seen in 2017 at constant 2017 prices. Population growth will support rising sales in this category, as well as the offer of a wide selection ...

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Country Report

Country Report

Mass Beauty and Personal Care in Cameroon

May 2018

Mass beauty and personal care is set to register a positive performance over the forecast period. This growth will be supported by the fact that the vast majority of Cameroonians are on low incomes. Being price-sensitive, this consumer group tends to...

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