Cameroon

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Cameroon. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Cameroon StatisticsConsumer Lifestyles in CameroonCameroon Country BriefingsFuture Demographics: Cameroon in 2030

Country Report

Country Report

Baby and Child-Specific Products in Cameroon

May 2018

Baby and child-specific products is expected to record a positive performance in value terms at constant 2017 prices over the forecast period, following strong growth in 2017. Whilst the steady birth rate and rising disposable incomes are expected to...

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Country Report

Country Report

Bath and Shower in Cameroon

May 2018

Bar soap remained by far the largest category within bath and shower in 2017, despite the rising popularity of and accessibility to body wash/shower gel. Indeed, 2017 saw the increasing entry of body wash/shower gel products with different ...

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Country Report

Country Report

Colour Cosmetics in Cameroon

May 2018

As in 2017, colour cosmetics is expected to see a positive performance over the forecast period in value terms at constant 2017 prices. Growth will be supported by the fact that an increasing number of women will wear colour cosmetics every day. ...

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Country Report

Country Report

Deodorants in Cameroon

May 2018

As in 2017, deodorants is expected to see strong growth in value terms at constant 2017 prices in the forecast period. Following a rise in the urban population, sales will be driven by rising demand, especially amongst young adults and professionals....

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Country Report

Country Report

Depilatories in Cameroon

May 2018

Depilatories is not expected to see strong growth over the forecast period, with the CAGR expected to be in line with that seen in 2017 in value terms at constant 2017 prices. However, the growth achieved will be due to rising disposable incomes, as ...

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Country Report

Country Report

Fragrances in Cameroon

May 2018

Fragrances is expected to see fairly strong value growth over the forecast period, on the back of the reasonable growth seen in 2017. Growth is expected to be driven by upper-income consumers, and also by some aspirational middle-income consumers. ...

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Country Report

Country Report

Hair Care in Cameroon

May 2018

Hair care is expected to perform well over the forecast period, with the value CAGR in line with the growth seen in 2017 at constant 2017 prices. Population growth will support rising sales in this category, as well as the offer of a wide selection ...

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Country Report

Country Report

Mass Beauty and Personal Care in Cameroon

May 2018

Mass beauty and personal care is set to register a positive performance over the forecast period. This growth will be supported by the fact that the vast majority of Cameroonians are on low incomes. Being price-sensitive, this consumer group tends to...

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Country Report

Country Report

Men's Grooming in Cameroon

May 2018

Men’s grooming is expected to post good value growth over the forecast period at constant 2017 prices, on the back of good growth in 2017. This growth will be supported by the rising urban young adult male population, as well as global grooming ...

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Country Report

Country Report

Oral Care in Cameroon

May 2018

Oral care is expected to continue to see a positive performance over the forecast period, thanks to growing interest in and awareness of the importance of oral hygiene. Regular marketing activities will be one of the key factors helping to boost ...

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Country Report

Country Report

Beauty and Personal Care in Cameroon

May 2018

Rising disposable incomes, coupled with the growing urban population, drove growth within beauty and personal care in Cameroon in 2017. As the number of modern retailers continued to increase and new retailers such as Carrefour opened their doors, ...

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Country Report

Country Report

Premium Beauty and Personal Care in Cameroon

May 2018

Premium beauty and personal care recorded a positive performance in 2017. Hair care, deodorants and skin care saw the best performances. At a lower level, premium liquid/cream/gel/bar cleansers saw the fastest growth. This is reflective of the fact ...

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Country Report

Country Report

Skin Care in Cameroon

May 2018

Skin care is set to see good value growth over the forecast period, with a CAGR even slightly higher than the growth seen in 2017 at constant 2017 prices. This good performance is expected to come from the fact that players are consistently working ...

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Country Report

Country Report

Sun Care in Cameroon

May 2018

Demand for sun care products is negligible in Cameroon. Sun care products are mainly used by expatriates and holidaymakers. However, the latter tend to arrive in the country with their supply of sun care products with them. A handful of outlets ...

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Strategy Briefing

Strategy Briefing

Renewable Energy Expansion Opportunities for B2B Sectors

Apr 2018

Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

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Country Report

Country Report

Away-From-Home Tissue and Hygiene in Cameroon

Mar 2018

AFH products saw constant volume and value sales growth over the review period. The improving economic performance supported the faster development of hotels and restaurants, offices and entrepreneurial activity. However, despite urbanisation, the ...

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Country Report

Country Report

Nappies/Diapers/Pants in Cameroon

Mar 2018

With increasing awareness and the availability of more standard brands, consumers are spending more on baby care products like nappies/diapers/pants. However, per capita consumption remains low in Cameroon, where nappies/diapers are an urban ...

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Country Report

Country Report

Tissue and Hygiene in Cameroon

Mar 2018

Tissue and hygiene recorded stronger retail current value sales growth in 2017, compared with 2016 and the review period CAGR. The growing affordability of products in various packaging formats, including single unit offerings, stimulated spending. ...

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Country Report

Country Report

Retail Adult Incontinence in Cameroon

Mar 2018

Incontinence sales are expected to remain negligible in the forecast period. Most consumers remain unaware of these products as distribution is mainly limited to chemists/pharmacies and some upmarket supermarkets in major cities like Yaoundé and ...

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Country Report

Country Report

Retail Tissue in Cameroon

Mar 2018

Retail tissue posted robust retail volume and value growth in 2017, supported by urbanisation and population growth. Importantly, there is a growing middle-income consumer base living in modern homes with modern sanitary facilities, which stimulates ...

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