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Cameroon

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Cameroon.

Cameroon StatisticsConsumer Lifestyles in Cameroon

Cameroon Country BriefingsFuture Demographics: Cameroon in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Country Briefing

    Natural Resources: Cameroon

    Dec 2017

    Despite being a resource-rich country, Cameroon is struggling to achieve its ambitious goal of becoming an emerging economy by 2035. Due to years of mismanagement and rampant poverty, a large share of the population still does not have access to ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Briefing

    Income and Expenditure: Cameroon

    Nov 2017

    Real growth in Cameroon’s per capita disposable income and expenditure slowed down during the 2014-2016 period, but a recovery is expected for the coming years, backed by higher oil prices and government stimulus. This, combined with a youthful ...

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    Country Report

    Processed Meat and Seafood in Cameroon

    Nov 2017

    Processed meat and seafood saw retail sales growth of 9% in current value terms and 4% in volume terms in 2017 to reach XAF41 billion and 13,000 tonnes. This exceeded the growth rate in value terms in 2017. The rise of modern retailers continued to ...

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    Country Report

    Rice, Pasta and Noodles in Cameroon

    Nov 2017

    Population growth continued to drive the demand for rice, pasta and noodles in 2017. Demand was also enhanced by their greater appeal to a growing consumer base by catering to all income brackets. However, higher-income consumers tend to prefer ...

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    Country Report

    Processed Fruit and Vegetables in Cameroon

    Nov 2017

    Although Cameroonians do not usually consume fruit and vegetables in processed form, the rise of modern grocery retailers continued to positively impact sales. As a result, customers were offered a wide variety of products across price bands, which ...

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    Country Report

    Breakfast Cereals in Cameroon

    Nov 2017

    Breakfast cereals saw retail sales rise by 7% in current value terms and 3% in volume terms in 2017 to reach XAF4 billion and 600 tonnes. Whilst some middle-income consumers were willing to trade-up to higher-priced products, particularly healthier ...

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    Country Report

    Baked Goods in Cameroon

    Nov 2017

    Population growth continued to drive the increase in sales of baked goods in Cameroon. Given the socioeconomic situation, most consumers sought cheaper alternatives, such as brioche, baguettes and other artisanal products. In addition, ongoing female...

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    Country Report

    Ready Meals in Cameroon

    Nov 2017

    Ready meals in Cameroon often retail at high unit prices, making them inaccessible to consumers in all income brackets. Consumer awareness of such products also remains low, thus negatively impacting sales....

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    Country Report

    Sauces, Dressings and Condiments in Cameroon

    Nov 2017

    Westernisation and a change in eating habits drove sales of sauces, dressings and condiments in 2017. Small cafés, restaurants and bars also supported sales as many owners buy such products in retail outlets....

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    Country Report

    Soup in Cameroon

    Nov 2017

    Expatriates and well-travelled consumers drove demand for packaged soup in 2017. With African cuisine being traditional, Cameroonians are not accustomed to packaged soup, which offers mostly Mediterranean flavours. Indeed, Cameroonians tend to ...

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    Country Report

    Spreads in Cameroon

    Nov 2017

    Independent small grocers have traditionally driven sales of spreads due to catering for low-income consumers who make purchases on a daily basis due to their low purchasing power. Although not readily available to low-income consumers, products such...

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    Country Briefing

    Business Dynamics: Cameroon

    Nov 2017

    Despite reforms being introduced, Cameroon remains a difficult place to do business in when compared globally. A non-transparent bureaucratic system, weak rule of law, political nepotism and widespread corruption undermine investor confidence. ...

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    Country Report

    Digestive Remedies in Cameroon

    Oct 2017

    Digestive remedies are anticipated to register good growth in value terms over the forecast period. This growth is in line with last year’s figures and is expected to be driven by paediatric products, such as diarrhoeal remedies, due to the sensitive...

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    Country Report

    Herbal/Traditional Products in Cameroon

    Oct 2017

    Herbal/traditional products are likely to register the same forecast value growth as last year. Growth will be supported by the fact that consumers are increasingly looking for products with a natural positioning as they are considered to be safer ...

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    Country Report

    Consumer Health in Cameroon

    Oct 2017

    Cameroon’s consumer health industry continued to record strong positive growth over the review period. Though the country’s economic landscape continued to be impacted by a lack of proper infrastructure and low productivity, Cameroon’s ability to ...

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    Country Report

    Sports Nutrition in Cameroon

    Oct 2017

    With the ease of access to information, it should, however, be noted that young adults are catching up on wellness and health global trends. Consequently, some of them are increasingly showing interest in sports nutrition products. This is thanks to ...

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    Country Report

    Weight Management and Wellbeing in Cameroon

    Oct 2017

    Weight management and wellbeing is to see better sales over the forecast period than those of the review period. Higher forecast growth is attributable to the improved visibility of the products. In addition, exposure to western cultures is another ...

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