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Cameroon

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Cameroon.

Cameroon StatisticsConsumer Lifestyles in Cameroon

Cameroon Country BriefingsFuture Demographics: Cameroon in 2030

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    Strategy Briefing

    Dairy in The Middle East and Africa

    Jan 2017

    With slowing dairy demand in China, restricted entry to Russia and ramped-up production in Europe, the Middle East and Africa region has gained traction among dairy players as it will be the second largest contributor to absolute value growth over ...

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    Country Briefing

    Economy, Finance and Trade: Cameroon

    Jan 2017

    Cameroon’s economy remains dependent on its hydrocarbon sector for export earnings. However, despite low commodity prices, economic activity continues to be healthy, backed by large government investments in infrastructure projects. Weak fiscal ...

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    Country Report

    Herbal/Traditional Products in Cameroon

    Jan 2017

    In 2016, this category continued to record good sales growth, achieving a 6% rise in current value terms. Growing disposable incomes pushed consumer expenditure beyond essentials and aided demand for naturally healthy products. Therefore, the ...

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    Country Report

    Dermatologicals in Cameroon

    Jan 2017

    As the economy improved in 2016, consumer spending increased on the grounds of higher disposable incomes. Due to incomes and therefore expenditures growing over the review period, dermatologicals rose by 6% in current value terms. The increase in the...

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    Country Report

    Vitamins and Dietary Supplements in Cameroon

    Jan 2017

    There continues to be an increased emphasis on the importance of vitamins for healthy growth and a better life. Paediatric vitamins and dietary supplements are in particular marketed widely because of the consistent sales growth recorded in this ...

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    Country Report

    Weight Management and Wellbeing in Cameroon

    Jan 2017

    With an improved economy and better incomes for the middle class, weight management and wellbeing products posted better growth in 2016, with consumers feeling more able to spend on what may be considered non-essential products. Increased ...

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    Country Report

    Wound Care in Cameroon

    Jan 2017

    Current value sales of wound care in Cameroon grew by 4% in 2016. The incidence of wounds remains high due to low consumer-awareness of basic safety principles at home and on the highways, which has spurred sales growth. Road transportation continues...

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    Country Report

    Analgesics in Cameroon

    Jan 2017

    The entire analgesics category is the largest in value terms, and one of the most dynamic in Cameroon’s consumer health industry. Analgesics continued to benefit from the highest consumer-awareness in 2016, thanks to the high accessibility and ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Cameroon

    Jan 2017

    Cough and cold medications experienced good sales growth in 2016 mainly owing to higher purchase rates of versions intended for children. The spread of cold and cough ailments is less rampant amongst adults as opposed to children because of ...

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    Country Report

    Digestive Remedies in Cameroon

    Jan 2017

    Poor hygiene standards among certain middle- and low-income groups are driving the demand for digestive remedies, hence explaining the strong performance over the review period. As the population continues to grow in urban cities, decent housing ...

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    Country Report

    Consumer Health in Cameroon

    Jan 2017

    As economic growth continued to be positive in 2016, GDP growth improved and so did the overall consumer health market. The stability of unit prices in chemists/pharmacies also encouraged increased expenditure on consumer health products. As ...

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    Country Briefing

    Income and Expenditure: Cameroon

    Jan 2017

    Real growth of Cameroon’s per capita gross income and spending accelerated in 2015, backed by government fiscal and monetary stimulus. Nevertheless, the country’s income and spending levels remain below the averages for the Middle East and Africa ...

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    Country Report

    Dairy in Cameroon

    Dec 2016

    Groupe Bel, the owner of the brand La Vache Qui Rit, maintained its leading position in cheese in 2016 with a 59% value share. The company continues to benefit from its longstanding presence in Cameroon and past advertising campaigns, which have ...

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    Country Report

    Confectionery in Cameroon

    Dec 2016

    Ferrero held a slight lead in chocolate confectionery sales with a 25% value share, whilst local player Chococam was right behind, also with a 25% share. The latter company has been competitive with Ferrero in the light of the competition coming from...

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    Country Briefing

    Households: Cameroon

    Dec 2016

    Population growth and rapid urbanisation will continue to drive Cameroon’s household market, fuelling overall demand for household goods and services. The government is struggling to provide enough housing for a growing urban population. The market ...

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    Country Report

    Grocery Retailers in Cameroon

    Dec 2016

    Over the course of 2016, there was a shift in consumer lifestyle in favour of modern grocery retailers. As Cameroonians remained aspirational, modern grocery retailers remained popular in 2016. This was especially the case as consumers continued to ...

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    Country Report

    Non-Grocery Specialists in Cameroon

    Dec 2016

    Non-grocery specialists increased by 7% in current value terms in 2016. This was slightly higher than the previous year and can be attributed to the fact that consumers are increasingly brand-conscious, especially as the younger generation follow ...

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    Country Report

    Non-Store Retailing in Cameroon

    Dec 2016

    Internet retailing continued to gain momentum posting double-digit CAGR growth over the review period as customers increasingly embraced e-commerce and m-commerce, although traditional retailing has historically been strong in Cameroon. In 2016, ...

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    Country Report

    Retailing in Cameroon

    Dec 2016

    Cameroon’s retailing industry continued to record strong positive growth over the review period, though the country’s economic landscape continued to be impacted by poor governance and low productivity. Cameroon’s ability to diversify its economy has...

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    Country Profile

    Cameroon: Country Profile

    Nov 2016

    Cameroon will see slightly lower but still solid growth in 2016. Private consumption is the main driver with additional support from public investment in infrastructure and a strong performance by the service sector. Low oil prices and growing ...

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