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Cameroon

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Cameroon.

Cameroon StatisticsConsumer Lifestyles in Cameroon

Cameroon Country BriefingsFuture Demographics: Cameroon in 2030

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    Country Report

    Coffee in Cameroon

    Feb 2018

    Coffee is anticipated to see good growth over the forecast period, at a rate slightly higher than that seen in 2017. This can be attributed to increasing awareness regarding the benefits associated with coffee consumption. In addition, through a ...

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    Country Report

    Other Hot Drinks in Cameroon

    Feb 2018

    Other hot drinks is anticipated to record good value and volume growth over the forecast period, with chocolate-based flavoured powder drinks driving sales. Sales are expected to remain concentrated among a handful of companies. It is anticipated ...

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    Country Report

    Hot Drinks in Cameroon

    Feb 2018

    Hot drinks recorded positive growth in 2017, as consumers can increasingly afford most products, thanks to novel packaging formats. Formats such as sachets, smaller PET bottles and family pack sizes are able to cater for every consumer group. In ...

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    Country Report

    Tea in Cameroon

    Feb 2018

    Tea is anticipated to see good value and volume growth over the forecast period. This will be supported by increasing health awareness and exposure to Western culture. As disposable incomes continue to rise, consumers are expected to experiment with ...

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    Country Briefing

    Economy, Finance and Trade: Cameroon

    Jan 2018

    Cameroon’s economy will continue to grow at a healthy pace, despite low oil prices and slight moderation in economic growth. An increase in production of natural gas, coupled with large public spending on infrastructural projects, should continue to ...

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    Country Briefing

    Households: Cameroon

    Jan 2018

    Cameroon represents an expanding, family-friendly and youthful household market. Local homes are becoming increasingly urban, while they remain relatively large in terms of occupants. Urbanisation and population growth continue to fuel demand for ...

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    Country Profile

    Cameroon: Country Profile

    Dec 2017

    Cameroon will see another year of solid growth in 2018. Private final consumption will be one of the main drivers. An increase in production of natural gas should offer additional support as new offshore fields come on stream. Thanks to additional ...

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Shifting Market Frontiers: Asian Century

    Dec 2017

    The Asian market is as important as ever. Half of global growth in consumer expenditure will originate in the region in the coming years. As a result, Asia Pacific will attract growing attention from global companies, for many of which Asia will ...

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    Country Briefing

    Natural Resources: Cameroon

    Dec 2017

    Despite being a resource-rich country, Cameroon is struggling to achieve its ambitious goal of becoming an emerging economy by 2035. Due to years of mismanagement and rampant poverty, a large share of the population still does not have access to ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Packaged Food in Cameroon

    Nov 2017

    Packaged food value sales continued to increase in Cameroon in 2017. With most products sold in Cameroon being imported and the majority of consumers being price sensitive, it was imperative for retailers to remain price competitive and broaden their...

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    Country Briefing

    Income and Expenditure: Cameroon

    Nov 2017

    Real growth in Cameroon’s per capita disposable income and expenditure slowed down during the 2014-2016 period, but a recovery is expected for the coming years, backed by higher oil prices and government stimulus. This, combined with a youthful ...

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    Country Report

    Processed Meat and Seafood in Cameroon

    Nov 2017

    Processed meat and seafood saw retail sales growth of 9% in current value terms and 4% in volume terms in 2017 to reach XAF41 billion and 13,000 tonnes. This exceeded the growth rate in value terms in 2017. The rise of modern retailers continued to ...

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    Country Report

    Rice, Pasta and Noodles in Cameroon

    Nov 2017

    Population growth continued to drive the demand for rice, pasta and noodles in 2017. Demand was also enhanced by their greater appeal to a growing consumer base by catering to all income brackets. However, higher-income consumers tend to prefer ...

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    Country Report

    Processed Fruit and Vegetables in Cameroon

    Nov 2017

    Although Cameroonians do not usually consume fruit and vegetables in processed form, the rise of modern grocery retailers continued to positively impact sales. As a result, customers were offered a wide variety of products across price bands, which ...

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    Country Report

    Breakfast Cereals in Cameroon

    Nov 2017

    Breakfast cereals saw retail sales rise by 7% in current value terms and 3% in volume terms in 2017 to reach XAF4 billion and 600 tonnes. Whilst some middle-income consumers were willing to trade-up to higher-priced products, particularly healthier ...

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    Country Report

    Baked Goods in Cameroon

    Nov 2017

    Population growth continued to drive the increase in sales of baked goods in Cameroon. Given the socioeconomic situation, most consumers sought cheaper alternatives, such as brioche, baguettes and other artisanal products. In addition, ongoing female...

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    Country Report

    Ready Meals in Cameroon

    Nov 2017

    Ready meals in Cameroon often retail at high unit prices, making them inaccessible to consumers in all income brackets. Consumer awareness of such products also remains low, thus negatively impacting sales....

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