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Cameroon

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Cameroon.

Cameroon StatisticsConsumer Lifestyles in Cameroon

Cameroon Country BriefingsFuture Demographics: Cameroon in 2030

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    Country Report

    Bottled Water in Cameroon

    Apr 2017

    The category of bottled water was characterised by the entrance of new players in 2016. The most notable of these was Nabo Beverages Co (NABCO) and its new brand Opur. Sales of bottled water continued to be robust, with off-trade volume sales rising ...

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    Country Report

    Carbonates in Cameroon

    Apr 2017

    Carbonates posted dynamic growth and performed well in 2016. New product developments were strongly engaged in 2016, especially among local players that sought to either gain more share or consolidate their existing shares. Société Anonyme des ...

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    Country Report

    Concentrates in Cameroon

    Apr 2017

    Over the review period, some domestic players, such as Chococam with its Tiger brand, attempted to boost sales of concentrates with new launches; however, such launches failed to make their expected impact as they were met with strong competition ...

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    Country Report

    Energy Drinks in Cameroon

    Apr 2017

    Energy drinks performed well in Cameroon in 2016. This success was due to growing consumer awareness of these products and stable availability in outlets. Consequently, sales continued to grow, in line with the demand from an increasing urban ...

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    Country Report

    Juice in Cameroon

    Apr 2017

    Over the review period, the category of juice continued to be plagued by high prices compared with other products such as carbonates, which hampered sales and discouraged many middle- and low-income consumers. These high unit prices pushed consumers ...

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    Country Report

    Soft Drinks in Cameroon

    Apr 2017

    Cameroon’s soft drinks industry continued to develop strongly in 2016, with marked activity recorded within the category of bottled water. Bottled water continued to record growth in 2016, which was thanks to the renewed interest of new players ...

    US$2,100
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    Country Report

    RTD Coffee in Cameroon

    Apr 2017

    RTD coffee products were not available in Cameroon as of 2016....

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    Country Report

    RTD Tea in Cameroon

    Apr 2017

    Still RTD tea posted off-trade current value growth of 13% in 2016. This was, in part, due to higher prices in 2016. However, off-trade volume growth in 2016 – at 6% – was comparable to average growth posted over the review period. Nevertheless, ...

    US$990
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    Country Report

    Sports Drinks in Cameroon

    Apr 2017

    Sports drinks is an emerging category in Cameroon, recording negligible sales in 2016....

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    Country Report

    Air Care in Cameroon

    Apr 2017

    Air care current value sales in Cameroon grew by 6% in 2016, with growth being driven by increasing demand for car air refreshers as the number of cars entering the country rises each year. Hence an increasing number of middle- and upper-income ...

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    Country Report

    Bleach in Cameroon

    Apr 2017

    Bleach benefited strongly from strong consumer awareness at the end of the review period, with this resulting in many consumers seeking more affordable and versatile cleaning products. Bleach remained highly affordable and available across all ...

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    Country Report

    Dishwashing in Cameroon

    Apr 2017

    Hand dishwashing sales benefited strongly from growing economic confidence at the end of the review period and urbanisation. As the urban population grew in line with city expansion and stronger consumer purchasing power, so did the demand for hand ...

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    Country Report

    Home Insecticides in Cameroon

    Apr 2017

    Tropical weather conditions are traditionally strong drivers of demand for home insecticides as Cameroon is found in a malaria-endemic zone. Others factors for growth include awareness activities by medical authorities in the country to try and ...

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    Country Report

    Laundry Care in Cameroon

    Apr 2017

    Despite a stronger economy and growing disposable incomes, consumers continued to be price sensitive when purchasing home care towards the end of the review period. This explained the growth in volume terms but a slight decrease in current value ...

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    Country Report

    Home Care in Cameroon

    Apr 2017

    Home care saw an overall strong performance in current value terms over 2016. This growth is essentially due to population growth, especially in urban areas where development is increasing at a fast rate. Thus, consumer demand underpinned by strong ...

    US$2,650
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    Country Report

    Polishes in Cameroon

    Apr 2017

    All polishes categories except for metal polishes, which lacks presence in the country, saw positive current value growth in 2016, especially furniture polish. Value growth was bolstered by rising demand for more convenient products, such as those ...

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    Country Report

    Surface Care in Cameroon

    Apr 2017

    Towards the end of the review period, surface care in Cameroon continued to benefit from consumer interest encouraging domestic players to venture into the category. However, most international players that dominate the market have not been moved ...

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    Country Report

    Toilet Care in Cameroon

    Apr 2017

    Current value sales of toilet care sales grew by 7% in 2016. However, this category is a niche considered by most consumers of middle- and low-income groups as purely ostentatious in nature and not essential. This performance was mostly driven by ...

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    Country Profile

    Cameroon: Country Profile

    Feb 2017

    Cameroon will see slightly lower but still solid growth in 2017. Private final consumption is the main driver. Public investment provides additional support. A poor performance in the mining and agricultural sectors and weaknesses in the economy of ...

    US$150
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    Country Report

    Coffee in Cameroon

    Jan 2017

    2016 saw continuing volume growth of coffee, driven by decaffeinated instant coffee mixes. With overall volume growth of 6%, coffee is having a positive performance in Cameroon and is becoming increasingly consumed throughout the country rather than ...

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