2016 saw sales of cigarettes increase by 4% in current value terms to reach XAF73.9 billion. This was slightly slower than the 5% current value growth recorded in the category during each of 2014 and 2015, the result of an increase in taxes set in ...

Despite the unfavourable trading environment for tobacco products in Cameroon, retail value sales of cigarettes recorded positive growth in 2016, while retail volume sales contracted. This is attributable to the unfavourable tax regime in the ...

Beer experienced an encouraging increase in growth of 6% to 729 million litres in 2016, after the previous year had proved quite challenging due to the imposition of higher excise duties that greatly pushed up prices. Despite the strong level of ...

Cider/perry continued to register negligible sales in 2016 as there is no real tradition of producing or consuming cider in Cameroon....

In comparison to the previous year, the alcoholic drinks market experienced an improvement in volume growth in 2016 as the sales climate was becoming better. Volume growth was hampered by higher taxes in 2015, which caused prices of beer and RTDs to ...

Total volume growth remained high over 2016 as it was up by 24% over the previous year. The category’s success is due to the fact that young people like to drink this product and that is affordable for them to do so. It is also affordable in a range ...

In conforming to the ban on spirits sold in sachets, particularly whiskies, companies were asked to finish their products by 12 September 2016 and therefore to stop offering them after this date. This has left producers such as Fermencam worried as ...

Wines sales were negatively impacted as unit prices increased in 2016, following a rise in excise duty on all alcoholic beverages the previous year. In a category in which consumer awareness is relatively low compared to that of beer, and ...

Cameroon will see slightly lower but still solid growth in 2017. Private final consumption is the main driver. Public investment should provide additional support as infrastructure projects come on stream. Weaknesses in the mining and agricultural ...

Retail value sales in adult incontinence remained negligible at the end of review period....

AFH products saw growth as the economy grew stronger, which gave rise to faster development, including more hotels, restaurants, offices and general entrepreneurial activities. Despite increasing urbanisation, growth did not reach its full potential ...

Nappies/diapers/pants registered current retail value growth of 15% in 2016. This indicated that levels of penetration of nappies/diapers/pants increased, revealing more room for growth in a category that is still far from being mature. While growth ...

The performance of tissue and hygiene in 2016 was stronger than over the review period due to a stronger economy, which positively impacted consumer spending power. As with many other consumer goods categories, prices hampered the potential for ...

Retail tissue posted a robust performance of 7% in current value terms driven in particular by growth in the urban population. The rising number of middle-income consumers living in modern homes with modern sanitary facilities increased demand for ...

Sanitary protection registered current retail value growth of 11% in 2016. Growth in the overall category was due to an increase in the number of urban women working in higher-income white-collar jobs and seeking more task-specific products. For ...

Wipes recorded strong current retail value growth of 10% in 2016. This was due to increased demand for these products among consumers who purchase nappies/diapers/pants and need them as a complementary hygiene product. Some users of reusable cloth ...

Baby and child-specific products is a niche and profitable category. The combination of a large population, increasing numbers of women in the workplace, rising disposable incomes, improved level of education and rising consumer demand impacted this ...

Bath and shower increased 6% in current value terms in 2016, to reach sales of XAF6.4 billion. While this could be attributed to population growth, there is an increasing shift from traditional bar soap to other formats such as body wash/shower gel. ...

Colour cosmetics increased 6% in current value terms in 2016, to reach XAF13.2 billion. The growth was driven by the increasing number of women, predominantly young, who use colour cosmetics as part of their beauty regime as a confidence booster....

Men increasingly pay attention to the way they look and have limited options compared to their female counterparts, who have far more choices available to them. This helped boost demand for deodorants....