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Cameroon

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Cameroon.

Cameroon StatisticsConsumer Lifestyles in Cameroon

Cameroon Country BriefingsFuture Demographics: Cameroon in 2030

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    Cameroon: Country Profile

    May 2017

    Cameroon will see slightly lower but still solid growth in 2017. Private final consumption is the main driver. Public investment should provide additional support as infrastructure projects come on stream. Weaknesses in the mining and agricultural ...

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    Country Report

    Adult Incontinence in Cameroon

    May 2017

    Retail value sales in adult incontinence remained negligible at the end of review period....

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    Country Report

    Away-From-Home Tissue and Hygiene in Cameroon

    May 2017

    AFH products saw growth as the economy grew stronger, which gave rise to faster development, including more hotels, restaurants, offices and general entrepreneurial activities. Despite increasing urbanisation, growth did not reach its full potential ...

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    Country Report

    Nappies/Diapers/Pants in Cameroon

    May 2017

    Nappies/diapers/pants registered current retail value growth of 15% in 2016. This indicated that levels of penetration of nappies/diapers/pants increased, revealing more room for growth in a category that is still far from being mature. While growth ...

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    Country Report

    Tissue and Hygiene in Cameroon

    May 2017

    The performance of tissue and hygiene in 2016 was stronger than over the review period due to a stronger economy, which positively impacted consumer spending power. As with many other consumer goods categories, prices hampered the potential for ...

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    Country Report

    Retail Tissue in Cameroon

    May 2017

    Retail tissue posted a robust performance of 7% in current value terms driven in particular by growth in the urban population. The rising number of middle-income consumers living in modern homes with modern sanitary facilities increased demand for ...

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    Country Report

    Sanitary Protection in Cameroon

    May 2017

    Sanitary protection registered current retail value growth of 11% in 2016. Growth in the overall category was due to an increase in the number of urban women working in higher-income white-collar jobs and seeking more task-specific products. For ...

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    Country Report

    Wipes in Cameroon

    May 2017

    Wipes recorded strong current retail value growth of 10% in 2016. This was due to increased demand for these products among consumers who purchase nappies/diapers/pants and need them as a complementary hygiene product. Some users of reusable cloth ...

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    Country Report

    Baby and Child-Specific Products in Cameroon

    Apr 2017

    Baby and child-specific products is a niche and profitable category. The combination of a large population, increasing numbers of women in the workplace, rising disposable incomes, improved level of education and rising consumer demand impacted this ...

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    Country Report

    Bath and Shower in Cameroon

    Apr 2017

    Bath and shower increased 6% in current value terms in 2016, to reach sales of XAF6.4 billion. While this could be attributed to population growth, there is an increasing shift from traditional bar soap to other formats such as body wash/shower gel. ...

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    Country Report

    Colour Cosmetics in Cameroon

    Apr 2017

    Colour cosmetics increased 6% in current value terms in 2016, to reach XAF13.2 billion. The growth was driven by the increasing number of women, predominantly young, who use colour cosmetics as part of their beauty regime as a confidence booster....

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    Country Report

    Deodorants in Cameroon

    Apr 2017

    Men increasingly pay attention to the way they look and have limited options compared to their female counterparts, who have far more choices available to them. This helped boost demand for deodorants....

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    Country Report

    Depilatories in Cameroon

    Apr 2017

    In Cameroon, depilatories products are considered luxuries and demand for such products remains low. Given the country’s economic background, it is safe to say that manufacturers of depilatories mainly target high-income consumers....

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    Country Report

    Fragrances in Cameroon

    Apr 2017

    Fragrances increased 6% in current value terms in 2016, to reach sales of XAF6.5 billion. The growth was the result of increasingly urban lifestyles. Young adults and professionals tend to buy mass brands while the older generation are the main ...

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    Country Report

    Hair Care in Cameroon

    Apr 2017

    Hair care increases 6% in current value terms in 2016, to reach sales of XAF31.1 billion. This was as a result of population growth, Westernisation, rising purchasing power among women and increased consumer awareness about these products....

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    Country Report

    Men's Grooming in Cameroon

    Apr 2017

    Men’s grooming became more mainstream due to a greater number of consumers opening up to and becoming comfortable with the idea of male grooming and using men’s grooming products....

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    Country Report

    Oral Care in Cameroon

    Apr 2017

    As Cameroonians pay increasing attention to their appearance, there is rising concern about oral hygiene. However oral care remained limited to three main products, namely: manual toothbrushes, mouthwashes/dental rinses and toothpaste at the end of ...

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    Country Report

    Beauty and Personal Care in Cameroon

    Apr 2017

    Beauty and personal care recorded positive growth in current value terms over the review period. This was due to the positive economic situation which contributed to rising disposable incomes. While beauty and personal care remained fragmented with ...

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    Country Report

    Skin Care in Cameroon

    Apr 2017

    Skin care performed well in 2016, registering 8% growth in current value terms to reach sales of XAF26 billion. While this growth was in line with 2015 figures and was driven largely by growth in population, particularly women, who increasingly ...

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    Country Report

    Sun Care in Cameroon

    Apr 2017

    Demand for sun care products is negligible in Cameroon. Sun care products are mainly used by expatriates and holidaymakers; however, both of these groups tend to arrive in the country with their supply of sun care products already purchased abroad. A...

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