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Company Profile

Campari Milano SpA, Davide in Spirits

Apr 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Campari Milano SpA, Davide delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.

Company and market share data provide a detailed look at the financial position of Campari Milano SpA, Davide, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Campari Milano SpA, Davide This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Campari Milano SpA, Davide provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Overview

Key company facts

  • Overview

The Americas and Spirits with highest shares in value sales

  • Overview

Favourable position for more acquisitions

  • Overview

SWOT: Campari Milano SpA, Davide

  • Overview

Key strategic objectives and challenges

  • Overview

Competitive Positioning

Campari growth opposing global trends

  • Competitive Positioning

Tight at the top

  • Competitive Positioning

Growing consolidation in spirits

  • Competitive Positioning

Market Assessment

All regions bar the highest-growing

  • Market Assessment

Liqueurs leading the way

  • Market Assessment

Market and Category Assessment

Campari’s liqueurs outperforming category growth

  • Market and Category Assessment

Aperol: a (regional) success story

  • Market and Category Assessment

Campari bitters to focus on Argentina and the US

  • Market and Category Assessment

Brazil: Out with brandy, in with cachaça

  • Market and Category Assessment

Brazil : Opportunities for ‘Western’ brands

  • Market and Category Assessment

Wild Turkey gearing up for growth

  • Market and Category Assessment

Vodka to look for new markets

  • Market and Category Assessment

RTDs: a market-specific category

  • Market and Category Assessment

Campari to boost Carolans’ potential

  • Market and Category Assessment

Brand Strategy

Situational marketing and premiumisation to drive growth

  • Brand Strategy

Operational Details

Production and distribution

  • Operational Details

Recommendations

Capitalise on current structure

  • Recommendations

Samples

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