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Company Profile

Campari Milano SpA, Davide in Spirits

Apr 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Campari Milano SpA, Davide delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.

Company and market share data provide a detailed look at the financial position of Campari Milano SpA, Davide, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Campari Milano SpA, Davide This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Campari Milano SpA, Davide provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Overview

Key company facts

The Americas and Spirits with highest shares in value sales

Favourable position for more acquisitions

SWOT: Campari Milano SpA, Davide

Key strategic objectives and challenges

Competitive Positioning

Campari growth opposing global trends

Tight at the top

Growing consolidation in spirits

Market Assessment

All regions bar the highest-growing

Liqueurs leading the way

Market and Category Assessment

Campari’s liqueurs outperforming category growth

Aperol: a (regional) success story

Campari bitters to focus on Argentina and the US

Brazil: Out with brandy, in with cachaça

Brazil : Opportunities for ‘Western’ brands

Wild Turkey gearing up for growth

Vodka to look for new markets

RTDs: a market-specific category

Campari to boost Carolans’ potential

Brand Strategy

Situational marketing and premiumisation to drive growth

Operational Details

Production and distribution

Recommendations

Capitalise on current structure

Samples

Please update/install flash.

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