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Company Profile

Campari Milano SpA , Davide in Wine

Apr 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Campari Milano SpA, Davide delivers a detailed strategic analysis of the company's business, examining its performance in the Wine market and the global economy.

Company and market share data provide a detailed look at the financial position of Campari Milano SpA, Davide, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Campari Milano SpA, Davide This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Campari Milano SpA, Davide provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Wine research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

The Americas and spirits show highest shares of value sales

Favourable position for more acquisitions

SWOT: Campari Milano SpA, Davide

Key strategic objectives and challenges

Competitive Positioning

Slow recovery driven by vermouth

Global wine struggles for volume scale

Global wine becomes more fragmented

Market Assessment

Significant European involvement

Regional preferences in wines

Market and Category Assessment

Sparkling and bitters: A good combination for Western Europe

Opportunities for other sparkling wine in Eastern Europe

Australia gaining traction; Spritz to pave the way for prosecco in US

East vs West in vermouth

A possible revival of Cinzano?

Argentina a key market for Cinzano vermouth

Opportunities for red wine in China

Brand Strategy

Cinzano to grow on the back of spirits; other sparkling needs focus

Operational Details

Production, distribution and recent events

R ecommendations

Use spirits distribution and marketing to develop wine

Samples

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