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Company Profile

Campbell Soup Co in Packaged Food

Jan 2013

Price: US$525

About this Report

About this Report


Euromonitor International's report on Campbell Soup Co delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Campbell Soup Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Campbell Soup Co This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Campbell Soup Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment: Campbell Soup Co

Canned soup and biscuits are key for Campbell Soup Co

SWOT: Campbell Soup Co

Strategic objectives and challenges

Competitive Positioning

Campbell returns to growth after troubling times

Campbell slips down the league table

Campbell still dominant in soup

Campbell: World number one supplier of soup

Consolidated soup market

Market Assessment

Soup market share declines while bakery rises for Campbell

Reliance on mature markets constrains growth

Soup Opportunities

Slow growth with the Americas providing best potential

Global outlook in soup leaves Campbell with a category problem

US health raises opportunities and challenges at home

Campbell’s soup performance in US vs international markets

Brazil offers the biggest soup growth opportunity

Mexico gives Campbell reason to consider its soup categories

Other Packaged F ood O pportunities

US and Australian biscuits powering Campbell bakery

Other Packaged Food Opportunities

US biscuits sees innovation on its way

Australian health focus in savoury biscuits

US cooking sauces looking for innovation

China: New territory for Campbell Soup Co cooking sauces

Mexico cooking sauces need to be healthy

Brand Strategy

Quintessential national brands

Campbell needs to premiumise , get healthy and build overseas

Campbell’s trying to innovate

Pepperidge Farm developing new products

Arnott’s needs healthier image

Operations

Re-structure starts in the US

Recommendations

Expand, premiumise and get healthy

Samples

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